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Luxury fashion and beauty brand Yves Saint Laurent has filed NFT and metaverse trademark applications for its name and logo

Famed French luxury goods company Yves Saint Laurent Parfums SA is set to make its debut in the metaverse with an application for a trademark related to the use of non-fungible tokens (NFT) for virtual products.  The company will launch hair and body care products ready for beauty lovers to use in virtual worlds. Yves Saint Laurent Parfums also plans to open online retail stores offering cosmetics, perfumery, and other virtual beauty products. Yves Saint Laurent Beauté offered a collection of 10,000 NFTs minted on the Polygon blockchain for sale in June. Yves Saint Laurent is owned by French luxury conglomerate Kering, which also owns Gucci. The latter is an active web3 player that has developed several NFT collections and metaverse experiences. With this entry into the web3 space, it seems that Yves Saint Laurent plans to appeal to a younger audience. Or, like many other fashion and beauty brands, the company sees the metaverse becoming necessary for an overall marketing strategy. 2022 was a pivotal year for integrated projects between the fashion and beauty industries, and the burgeoning Web3 space. High-end brands such as Gucci, Lacoste, and Tiffany presented interface strategies between NFTs and blockchain technology aimed at giving token holders more economic power as cryptocurrency prices fell significantly.

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Shiba Inu and Bugatti group team up over demand for its drop of NFTs.

The drop in cryptocurrency prices in 2022 has also poured cold water on the nonfungible token (NFT) space. However, the sector started the new year on a rough note, as the first week of 2023 saw a 26.01% increase in sales compared to the last week of 2022.  New collaboration for an NFT collection On January 11, the Shiba Inu (SHIB) team took to Twitter to announce a new partnership with American luxury brand Bugatti Group, where “Shiboshis” will be introduced. Launched in 2022, Shiboshi is an NFT group exclusive to the Shiba Inu ecosystem. Bugatti Group will hold a special printing party to introduce NFT collections and physical products to NFT Genesis Shiboshis NFT holders. According to the announcement, the special collection consists of 299 limited releases at a mintage price of 0.14 Ethereum (ETH). Shiba Inu continues to partner to grow Shiba Inu Apparel Partner (SHIB), John Richmond, recently announced “Richmond X,” a new collection that will be presented at the Pitti show Immagine de Uomo show in Florence, Italy. Richmond further urged the Shiba Inu Army to attend the event. In November, the Shiba Inu team partnered with travel booking website Travala to launch a special offer that allows SHIB users to earn USD 25 in free travel credit.

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Rolls Royce partners with British painter to launch ‘Six Elements’ NFT

The automaker commissioned British artist Sacha Jafri to endow the vehicle with a unique work of art. What makes this collection of cars so special? What makes these cars unique are the artists Rolls-Royce works with to build them. Rolls-Royce Abu Dhabi and Rolls-Royce Dubai began the project by commissioning British artist Sacha Jafri to create unique artwork for the six vehicles in ‘The Gallery’, a glazed space that runs the length of the Phantom’s dashboard. Elemental design The cars were designed to represent the five elements (wind, water, air, earth, and fire) and humanity, referencing Jafri’s ‘Journey of Humanity’. This work of art holds the official Guinness World Record for being the largest canvas painting ever created. Rolls-Royce began the project in late 2020 and it took two years to complete. An NFT with your purchase Rolls-Royce also gives each Phantom an NFT (non-fungible token), which the owner can sell, with each transaction resulting in a fee being paid to a digital wallet that raises funds for future charitable donations. “We saw this project as a unique opportunity for the exchange of ideas between the art world and our specialties in design, materials, and craftsmanship; A sense of discovery and sharing inspiration shines through in this extraordinary car,” said Michelle Lusby, Head of Bespoke Design based in Rolls-Royce’s private office in Dubai. Rolls-Royce updated the Phantom earlier this year.

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Fidelity seeks new opportunities in the Metaverse market.

Fidelity explores metaverse possibilities and plans to launch NFT and virtual real estate markets. Fidelity’s Durbin says wealth managers have yet to understand cryptocurrencies. Fidelity files three trademark applications and enters the metaverse with big plans. The company capitalizes on key areas such as virtual real estate investing, NFT trading and marketplace services. The company has filed three U.S. trademark applications covering a range of web3 products and services, including virtual real estate investing, cryptocurrency trading and NFT marketplace, among others. According to the filing, the company also seeks investment services for mutual funds and pension funds in the metaverse. “Giving classes, workshops, seminars and conferences in the field of investment and marketing of financial services in the metaverse and other virtual worlds,” the filing said. Metaverse e-payments will also launch, the presentation said, “financial management of credit card accounts in Metaverse and other virtual worlds.” Digital asset trading services on Metaverse will combine NFT, cryptocurrency, and e-wallet services along with financial management advisory services on virtual real estate and referral services. Fidelity’s push into digital assets Fidelity Investment’s push into cryptocurrencies this year has been excellent despite heavy criticism from some policymakers over recent cryptocurrency offerings and market declines. In April, the company announced plans to offer companies and their employee’s access to Bitcoin (BTC) in their 401(k) retirement accounts.

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Movieplex and Cinema Libre team up to launch NFT film on OpenSea

Movieplex premiered at the Cannes Film Festival in May 2021 as a limited edition Founders Collection package of several film titles. Movieplex has partnered with Cinema Libre to present NFT feature films on OpenSea. In a press release issued Wednesday, collectible film platform Movieplex announced a partnership with specialty film studio Cinema Libre to present its “first” NFT feature film on OpenSea. This film is part of a new collection in a new film category on NFT Marketplace. In October, global film and entertainment company Warner Bros. partnered with web3 streaming platform Elbio to launch The Lord of the Rings: The Fellowship of the Rings. The platform will allow anyone to verify ownership of each NFT film on OpenSea, creating a new category of NFT films in major NFT markets. “NFTs are the future of movie watching,” said Philippe Diaz, founder, and president of Cinema Libre Studios. NFTs create a unique link between filmmakers and viewers, and buyers are also part of the film’s distribution, which includes deleted scenes, interviews with actors and directors, festival reviews, and more. You can pick up your item with a press release. Co-founder Garry Dolley, who helped develop Ramos’ Cinemaplex technology, adds, “Much more cost-effective than traditional streaming platforms. “

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e-devlet

Turkey to start using blockchain-based ID for online services

Shortly after the Central Bank of Turkey will complete the first test of its CBDC, Turkey launched a blockchain-based digital identity application. A digital Turkey in 2023 Turkey plans to use blockchain technology to log into online public services. e-Devlet, Turkey’s government digital portal used to access a wide range of public services, uses blockchain-based digital identities to verify Turkish citizens’ logins. Turkish Vice President Fuat Oktay announced during the Digital Türkiye 2023 event that citizens will be able to access e-wallet applications using blockchain-based digital identities, reports Cointelegraph Turkey. Turkey is a crypto country Turkey is obsessed with cryptocurrencies, especially Dogecoin, study reveals Oktay called blockchain-based applications a revolution in e-government efforts and added that online services are becoming more secure and accessible thanks to blockchain technology. Users can store digital information on their cell phones. “A login system that works in the realm of digital wallet applications will allow citizens to log in to e-Devlet with a digital ID created on the blockchain network,” Turkey’s vice president said. New blockchain-driven projects could become a reality in more and more countries Turkey has announced several blockchain-encouraged projects in recent years, but very few have come to fruition so far. The country’s plans for a national blockchain-based infrastructure date back to 2019. But aside from a few proof-of-concept projects and a central bank digital currency trial that came after some delays, its blockchain-based ambitions are what they have hopes. Turkey’s Konya cultural center has been developing a project for a city currency that citizens will use to pay for public services, but no further progress on this has been communicated to the public in the past two years.

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Ferrari Abandons Crypto Sponsorships After F1 NFTs Drop.

Ferrari in Formula 1 has ended its brief involvement in the cryptocurrency market after spending all of 2022 sponsored by one brand. Ferrari is another Formula 1 automaker that has not renewed a contract with cryptocurrency companies in recent months. After terminating its contract with Vela blockchain Ferrari exits the cryptocurrency market after sponsorship Below the tokens, blockchain candles can still be seen stamped on the releases, apparently indicating a healthy assignment between the parties. As of the end of 2021, Ferrari has announced a deal with Candles (VLX), Ethereum’s rival cryptocurrency. According to Decal Spotters profile, which tracks sponsorship moves between brands, Velas Blockchain and mobile processor brand Snapdragon were already removed from the list of sponsors on Ferrari’s official website. Ferrari announced a long-term partnership with Velas at the end of 2021 and a strategic partnership with Snapdragon in early 2022. Scuderia Ferrari has not officially confirmed the end of the contract, nor has Velas Blockchain, which still claims to be the automaker’s sponsor in its description. Vela’s price drops On January 5, 2022, when VLX achieved its peak, each coin was worth $0.56. It is worth remembering that fearing the cryptocurrency market, some Formula 1 company recorded problems with sponsorships. It is unclear whether Ferrari pulled out of the market due to concerns or precautionary measures, but given the instability of cryptocurrencies, the main brand will not be sponsored by cryptocurrency companies in the 2023 season.

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apple aumenta comision

Apple increases its commission with applications that sell NFTs

Apple updated the App Store guidelines and included a section reporting that apps wishing to exchange NFTs must use its in-app purchase system. However, recent updates to the App Store guidelines make it clear that Cupertino also wants its share of the non-fungible token exchange. The Californian company yesterday released a list of modifications and additions to the guidelines that apps wishing to appear in the App Store must meet. And the most striking point is that all transactions made with NFT must be processed through the in-app purchase system. This means that apps that trade with NFT have to pay Apple up to 30% commission. “Apps can allow users to view their own NFTs, as long as ownership of the NFTs does not unlock features or functions within the app. Apps may allow users to browse other people’s collections of NFTs, as long as they do not include buttons, links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchases.” On the one hand, it is not surprising that it is trying to adapt the mechanics of the apps that are part of the App Store, given that this is a strict policy it has enforced for years. Apple seeks to take a share of what NFTs generate in the App Store. Apple maintains that its policy of not allowing external payment methods in the App Store seeks to protect its users’ information. Tim Sweeney, the studio’s post-Fortnite CEO, has no qualms about charging Apple after updating its App Store guidelines. “For cryptocurrency enthusiasts, this means that Apple is now adding a 30% tax on so-called ‘beneficial ownership’ of digital assets.

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polygon-NFT

Polygon outperforms the big boys in NFT market cap

According to a Dec. 29 tweet from economist Alex Kruger, recent developments led Solana to double its market cap to double that of Polygon. One of the reasons for the growing interest in Polygon is the burgeoning NFT market. What led to this new surge of new NFT interest? Simultaneously, the appearance of Donald Trump launching his NFT collection on Polygon and social media giants like Reddit and Instagram collaborating with Polygon are positively impacting the NFT market. The reality seems to be otherwise Although Polygon is attracting interest in its NFT, the same interest is not reflected in the price of MATIC. The price of the token declined after December 14. Prices hovered between $0.81 and $0.77 during the week and then fell by 8.19%. What’s at stake for Polygon? The number of participants in the network is 23,168. While the number of participants has continued to increase on the Polygon network, the on-chain metrics show that overall activity on the network has decreased. This is shown by the decrease in the number of transactions on the Polygon network over the last month. Simultaneously, the volume on the Polygon network fell during the same period.

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Visa-and-starknet

Visa proposes automatic payments using Starknet

Visa says that self-service wallets can use a unique “account abstraction” method to set up automatic recurring payments on StarkNet because existing smart contracts do not allow this feature. Account abstraction Payment processor Visa recently proposed a solution called “account abstraction” that uses smart contracts to enable automatically scheduled payments on Ethereum. This solution involves the creation of smart contracts that act as intermediaries between user accounts and contract accounts and enables the creation of self-sufficient wallets that can make automatic recurring payments without the need for users to actively participate. Use of the Blockchain Network. This move will allow recurring payments to be made entirely on the blockchain network, which currently lacks that capability, according to Visa. There are currently two types of accounts on the Ethereum network: externally owned accounts (EOA), controlled by private keys, and contract accounts (CA), which are essentially smart contracts. However, by using account abstraction, it is possible to create smart contracts that can initiate transactions on behalf of the EOA and enable the creation of self-custodial wallets for automatic recurring payments, Visa said. Account Abstraction (AA) This is a proposal that seeks to combine user accounts and smart contracts into a single account type on the Ethereum blockchain. With a delegated account, users can delegate the ability to make payments to pre-approved smart contracts known as “automatic payment contracts,” Visa says. In theory, it could work like this: when a user visits a merchant’s website and agrees to allow automatic payments, the address of the automatic payment contract is added to the user’s authorization list.

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pokemon-court

Australia company suffers from pokémon company’s lawsuit over sale of branded NFTs

This Thursday it was revealed that The Pokémon Company was suing an Australian company for unauthorized use of Pokémon characters in an NFT game. According to the report, Australian company Pokémon Pty Ltd, also known as Kotiota Studios, is responsible. A game that uses Pokémon is sued. This company advertises the PokéWorld game on its website. It also said that it has worked on Pokémon Scarlet and Violet, Pokémon HOME, and Pokémon Dream in the past, which is not true. Among this whole issue is also $POKESHARD, the in-game currency that helped take care of these creatures. Pokemon and NFTs In this game that mixes Pokémon and NFTs, the pocket monsters are pets more than anything else. All this didn’t sit well with The Pokémon Company, which filed a lawsuit and the first hearing was held on December 21. While the company’s lawyers were present, no one showed up for Pokémon Pty Ltd/Tokiota Studios. Mainly because it did not acquire the proper rights to work on such a game. It was an outright infringement of The Pokémon Company’s intellectual property. On previous occasions, this company has sent “cease and desist letters” to those developing Pokémon fan games.

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nftazos

The potato chip brand Sabritas has launched the NFTazos

At the end of November, Sabritas announced NFTazos, a line of digital collectibles based on the iconic original Tazos that circulated in Mexico mainly in the 1990s. What are NFTazos and how do they work? Unlike other NFT products that can be reviewed or purchased on platforms such as OpenSea, NFTazos are exclusive to JOY APP, but despite living within its independent ecosystem, they are backed by the Certificate of Authenticity inherent to these collectibles. from the Vatom platform. Traditional cash or cryptocurrencies cannot be used to purchase them nor do they have a retail price, as they are only available through JOY, as they serve as rewards for consumers of PepsiCo branded products, by getting them they can earn points to be redeemed within the catalog by entering participating packaging codes. One of their advantages is that there is no fee to acquire them, unlike the rest of the NFTs, which require paying a “fee” in addition to the price of the token to obtain them. Is there a future for NFTazos? For now, Sabritas notes that, as part of the first phase, the tokens will not grant access to more content or include additional benefits or rewards, and that part will be reviewed as the process moves forward to “offer differentiated experiences for users.” “User. This might not be the best way to use NFTazos. While the tokens are solely in each user’s wallet within the JOY APP, more interactivity is envisioned in the future, initially as a collectible, but then also with the ability to redeem or even play with them.

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hedera-hashgraph-mintbar

Hedera Hashgraph has launched a mintbar for NFTs

Hedera Hashgraph Network has launched Mintbar, a new web application that allows technical and non-technical creators to print standard HIP-412 NFTs. The Hashgraph Association announced funding for its first innovative project. Behind Hedera is the Hashgraph Association, which appears to have announced funding for its first 12 innovative projects in the fields of Fintech, Insurtech, Greentech, Agritech, Sportstech, Mediatech, DeFi, Stablecoin, Web 3.0, Gaming, Metaverse, NFT, DAO and tokenization. This is the Hashgraph Innovation Program, offered in close collaboration with the Swiss Digital Assets Institute (SDAI). As such, Hashgraph will provide funding of up to $250,000 for startups, $750,000 for enterprises, and up to $1.5 million to encourage widespread adoption of the Hedera network worldwide. “One of our main goals at The Hashgraph Association is to encourage all types of organizations to build on Hedera and see widespread adoption of Hedera-powered solutions across all industries. Grants through the Hashgraph Innovation Program will enable us to encourage the expansion of the DLT industry by actively supporting innovation and a cutting-edge project driven by Hedera We are proud to play this role in a promising project and look forward to building We are proud to play this role in a promising project and look forward to building future applications through the Hashgraph Innovation Program.” NFT Header on LG Electronics TV Screen Last October, Hedera (HBAR) and LG Electronics signed a partnership agreement to bring NFT to TV screens. The South Korean electronics giant has launched the LG Art Lab marketplace, available on U.S. TVs.

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Trump accused of using copyrighted images for his NFTs

Donald Trump has been accused of using copyrighted images in his NFT collection, with social media users calling his lucrative venture a “scam.” The NFTs feature the former president trying to be taken seriously as the 2024 presidential candidate, oddly mocked up as various characters, including a superhero, an astronaut, and a cowboy. According to the promotional site, these NFTs were available for $99 each; all 45,000 images sold out by Friday afternoon. The accusations came via social media Wide-eyed social media users took to Twitter to point out that many of the images looked oddly familiar. Some of the designs appear to be nothing more than Trump’s heads edited into images found on small clothing company websites, stock images, and even clothing sold on Amazon and Walmart. Other copied images Young Turks journalist Matthew Sheffield said Trump’s NFT jeans look like a doctored image of Amazon selling the “Scully Men’s Duster” jacket. “The NFT image of Donald Trump as a cowboy appears to be from a slightly altered Amazon image. Another social media user questioned whether Trump had permission for one of Reuters’ photographers to use a photo of the former president playing golf: “Trump Golf NFT is a resized and modified version of a David Moir/Reuters file photo taken in 2011 when Trump was playing at his club in Scotland.”

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Donald-trump-NFt

Donald Trump’s NFT collection is sold in its entirety

Donald Trump wishes to re-employ his position as president and because of this, he is running for the 2024 presidential election. But while that is happening, the former president has launched a collection of NFTs, while this announcement has been met with laughter from the locals, now Donald Trump claims that the entire collection of NFTs sold out in a few hours raising $4.45 million. Donald Trump sells his collection of 45,000 NFTs in just 12 hours Earlier this week, Donald Trump commented that he was planning to make a “huge announcement” on Truth Social, the platform he turned to after being kicked off Twitter. The former president took advantage of this instant to announce his official Donald Trump digital sticker collection. The curious thing is that in no instant Trump said the term NFT but rather referred to these as “digital business cards”. Donald Trump’s digital trading cards Even though Donald Trump’s NFTs have turned out to be a triumph and have raised a reported $4.45 million in less than a day, it is not known where they will go. The collection is guaranteed not to be owned by Trump and not one of his companies and Trump himself is not behind the collection. What we see is that Donald Trump has given his image and name for this plan, in addition to announcing it publicly. Clearly, this high figure of money has to go designated anywhere, and it is curious to see that Trump is ignored as a recipient.

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Metamask-and-paypal

Metamask users will be able to use Paypal to buy cryptocurrencies

MetaMask and PayPal announced a tie-up to allow users to buy Ethereum (ETH) from the PayPal app. Crypto buying and trading services will be accessible to a certain number of users in the US, but there will come a point where this may be accessible to anyone, although the expansion of the wallet already makes it possible for US consumers to trade cryptos from Coinbase Pay, MoonPay and Transak. Lorenzo Santos, MetaMask product manager, described: “Joining with PayPal will let our own U.S. users not only market cryptocurrencies seamlessly through MetaMask, but also easily explore the Web 3.0 ecosystem.” The steps to buy ETH in MetaMask via paypal are as follows: The future of paypal with cryptocurrencies In June of this year, PayPal announced that it would allow users to transfer cryptocurrencies, including Bitcoin. The new transaction will be able to be made to external wallets. The news came almost two years after the financial technology giant opened its platform to digital currencies.

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Sony is interested in NFT and Blockchain integration

Public records from the U.S. Patent and Trademark Office (USPTO) have revealed that Sony is seeking to patent a tracking system for non-fungible tokens (NFT) and Blockchain-based digital gaming assets. Tracking system for NFTs in games. The patent explains techniques for generating, exchanging, tracking, authenticating, and/or transferring unique digital assets associated with a video game, integrated game resources, and characters. A system and procedure for tracking digital assets associated with video games. The digital assets have the potential to be in-game digital assets, such as in-game objects or characters. The digital assets have the potential to be video game digital media assets that represent gameplay instants of a video game, such as video clips or images. Sony is attracted to NFTs in video games. It is also probably the first Sony development concerning NFTs, called digital collectibles. As The Block reminisces, Sony has previously explored utilizing blockchain technology to administer and teach tune creator’s rights. It should be noted that Sony’s latest presentation concerning a Blockchain and NFT system for video games does not ensure that the firm will indeed proceed with plans to join such technologies. Sony will require to update the filing if it wants to proceed with the patent process, that report incorporates. This is not the first time the organization has filed a patent application that mentions digital assets. Last year, as Bitcoin Daily reported, Sony filed for a patent to generate a platform for E-Sports betting that would enable payments with both fiat currencies and Bitcoin. That filing also mentions digital collectibles.

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Starbucks launches loyalty program through NFTs

Starbucks made it known in September 2022 that it would be launching an NFT game for its new integration via Web3, this would be launched on Polygon’s blockchain and would be called Starbucks Odyssey. In this situation, Starbucks has confirmed the start of the pilot program where a select set of chosen users are going to be able to participate in Starbucks Odyssey “Journeys”, which consist of a sequence of interactive and fun occupations to achieve collectible NFT Journey Stamps as well as Odyssey points that will unlock entry to novel and interesting perks and experiences. Initial invitations were sent to a small number of users on the waiting list as well as Starbucks allies in the last month of the year, and from January 2023 people will continue to be invited on a month-to-month basis. Starbucks promises more creations in 2023 for its Web3 experience Competing Odyssey users are going to be able through the Starbucks Odyssey marketplace, powered by Nifty Gateway, to market NFT stamps directly with a credit card, without the need for a crypto or cryptocurrency wallet, which means it will greatly expand the modes of purchase. Early next year, users of the program are going to be able to obtain unique “Limited Version Stamps” (NFT) through the Starbucks Odyssey marketplace. Sales of NFT stamps integrate a beneficial element, with donations for reasons relevant to Starbucks partners and Starbucks Rewards members.

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Creator of the iPod classic partners to create a new Wallet

Tony Fadell is the author of the iPod Classic and has partnered with Ledger to build Ledger Stax, which is to be the latest wallet device from the firm. A new version of Wallet This new wallet will be the size of a credit card and will incorporate a huge e-ink screen, a capacitive touch screen, wireless charging, Bluetooth, and other new features, such as a curved e-ink screen on which the holder’s name or other wallet data can be enlarged, like the cover of a book. Tony Fadell has designed Ledger Stax in collaboration with the industrial design organization Layer, trying to find “ease of use to extend the stability of digital assets to all kinds of users”. New approach The Ledger Stax wallet costs USD 279 and is significantly more expensive than Ledger’s previous wallet, the Ledger Nano S Plus because it adds new features. Ledger explained that this new wallet seeks to facilitate the assignment and signing of transactions, for which it has a touch screen and a larger display. Thus, Ledger, also argues that this wallet “allows consumers to select the type of experience they want”.

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Opera browser will give the option to mine NFTs

Susie Batt, Opera’s executive, assures that the tool will have no platform usage quotas and will allow free exploration of the NFT area. Quick creation of NFTs Users will be able to access a drag-and-drop media file functionality in the browser, which writes a smart contract and uploads the document to a blockchain, converting the files into NFTs. Web3 Immersion According to Susie Batt, an executive at Opera, this will let users explore Web3 and contribute to the ecosystem. “Now, our own users are going to be able to generate NFTs quickly and simply with no platform usage fees, encouraging more people to explore the burgeoning NFT industry.” The tool will let users get a taste of the Web3 economy, allowing artists from diverse spaces to generate NFTs in a less complicated way. “Our partnership with Opera bridges the technology gap between classic creatives and the Web3 creator economy so that anyone can benefit from the opportunities that blockchain technologies provide,” he added. Opera Crypto Browser On Jan. 19, Opera launched the beta version of the Web3 browser for Windows, Mac, and Android to enable users to enter decentralized applications, games, and metaverse platforms. Opera’s dedicated Web3 browser, dubbed Opera Crypto Browser, has now ventured into the realm of non-fungible tokens with this latest tie-up.

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