The popularity of gambling dates back dozens of years, betting and sports games have always been one of the entertainment activities with the largest number of fans and even serious bettors. Currently, blockchain technology brings to crypto casinosqualities that make it one of the most promising activities.
Surprisingly, NFTs are currently the most dynamic blockchain development in recent years. It is now known that NFTs are an excellent opportunity to develop digital marketing strategies that are much more effective than traditional ones. Examples abound of brands that have integrated NFTs into their marketing campaigns linked to the physical world with great success. With the development of new digital resources aimed at web 3.0, all the traditional methods and tools of digital marketing 2.0 have rapidly begun to be insufficient for the trends and needs of increasingly demanding and specialized consumers. Like almost the entire blockchain ecosystem, NFTs within brand marketing strategies began as an experiment that exceeded expectations and has gradually become an essential resource. Regardless of the value that NFTs have by themselves within the collections market, and on what their growth depends particularly on speculation. The versatility of NFTs also makes them powerful tools that allow the way in which brands and their customers interact to evolve. Why should a brand consider NFTs in their digital marketing budget? Transparency is one of the most important values that the blockchain has given to the world since its appearance. The evolution of our digital communication tends to place great value on transparent exchange between brands and consumers. In this way, the identity of a brand is aimed at evolving towards transparency and close communication between it and its community. NFTs have the quality of offering multiple applications and serving various purposes. For a brand linked to new digital trends, the integration of NFT within its marketing campaigns offers an indelible link with its community. An undeniable precept of marketing and especially of digital marketing, postulates the ability to mobilize communities based on empathy. Once a brand has managed to connect with its consumers through the development of communication channels and content that foster empathy, the brand has a highly valuable power of influence and loyalty. In this context, NFTs are a resource like never before, which allows taking advantage of the natural traction of a brand, in the NFT marketing campaigns extremely effective and attractive to people.
For several years now, the role that influencers have played in everyday life is becoming more and more relevant. Starting with the conventional social platforms, but especially video platforms like YouTube, the participation of influencers often has a definitive role in the launch of a new product, but particularly the action of influencers is fundamental in linking a new cryptocurrency.
As the NFT market has grown exponentially, over the last two years, the market has diversified into different branches and specialties, and collaterally, scams have become an extremely common activity, which hinders the ability to new investors to join the growing NFT communities and invest in new projects
The NFT market is a sector of constant growth and diversification. As previously we have commented about the main NFT formats, NFT tickets are shaping up to be one of the main applications of this blockchain-based technological utility.
Currently about 100 million people around the world use cryptocurrencies in their daily lives, the main reason that has led to its growth to be constant and solid, is the knowledge by its users that cryptocurrencies are an effective and safe way to save and spend.
Despite the fact that the technological revolution that we are experiencing could make us think that in a short time all merchandise will be completely virtual, we are still in a transition stage where it will be difficult for us to exclusively consume digital products. NFT marketing with real merchandise is still a valuable tactic for the growth of a new release.
Regardless of whether it’s collectible art, Play to earn games, or the industry where you want to associate, NFTs have qualities so diverse and little explored, that the strategies of NFT marketing tend to be very diverse. Intellectual property is one of the applications in NFTs with the greatest potential in terms of marketing.
The reason why an NFT marketing agency has such diverse areas as creative, production, content management, advertising, social networks, public relations and more, it is none other than creating a synergy that allows autonomy, but in the follow-up of the same goal.
Although for us at Blue Manakin, it is feasible to integrate an effective Content strategy in any phase of launching a new NFT collection, one of the practices that we like the most, consists of designing from the foundation of this project, accompanying it even before the creation of a new collection.
As for any marketing campaign, for the launch of a new NFT collection, the design of a solid content strategy represents the axis on which the entire marketing operation will be developed throughout all the stages of this launch
Although the cryptocurrency market is a relatively new sector, advances in blockchain technology, and particularly new developments in DeFi, provide powerful tools to make any new cryptocurrency launch, an extremely valuable resource. Undoubtedly, the launch of a new cryptocurrency requires the specialized attention of a CryptoMarketing agency.
Although these are some of the most important forms of NFT out there, much about the Revolutionary importance of this new market lies in the creativity and Ingenuity to embrace new forms of integrate NFTs tactically into any item or application in real life or even virtual. Whether it is a launch for a conventional brand that wants to integrate NFT Marketing into its strategy, or the NFT collection, the development paths it may have depend largely on the capacity of a project to adapt, improvise, and find creative ways to thrive in the midst of both worlds:
As it is well known, Ethereum is currently the fastest growing blockchain in the NFT Market, however, alternatives to NFT Marketing are increasingly diverse. Despite its importance, not all NFT trade is done through Opensea, as is the case with Helix Meta, a new marketplace designed to compete against Opensea.
Since the NFT explosion, Instagram has been one of the go-to platforms for social media NFT; for communities and projects that seek to succeed within the different social networks of web 3.0. Until recently, Twitter was the only platform where it was possible to display your NFTs for a fee as Twitter Blue users. Recently Instagram has announced that it will enable the NFT function in its interface, with which all users will be able to show their collection without having to pay an additional fee.
Beyond the NFT art that was the foundation stone that started this technological revolution about 2 years ago, the alternatives to carry out projects NFT Marketing with important applications and formats, they are getting bigger and stronger. The challenge for a new NFT project lies precisely in going beyond being a classic digital collection, and offering a distinctive element based on its usefulness or Format. There are several categories of NFTs that are important to know:
It’s that simple: if an NFT marketing or cryptocurrency marketing campaign does not have a preliminary study of its target audience, at the time it is launched it will not be directed at anyone in particular, and its possibilities of success practically depend on luck, and most likely they are nil.
What a short time ago had been nothing more than a simple technological novelty, highly specialized for highly technological user sectors, and a mostly speculative market, today is a reality that is becoming more and more current in all latitudes of the planet. Blockchain technology is now a part of our daily lives, and perhaps forever; in this way, the market and development alternatives based on this new technology are increasing. So regardless of the type of blockchain launch of a project, knowing the target audience is essential. It has been a long time since the blockchain stopped being just about Bitcoin, and the applications of this disruptive technology have diversified in all directions and to all kinds of users. Something that this growth is gradually demonstrating is that blockchain technology is a sustainable way to improve the quality of life of all people. In this sense, the task of defining a target audience for the launch of a new cryptocurrency or an NFT collection is essential. The need to segment and perfectly understand the users we want to reach will allow our dissemination campaign to have a greater chance of success than others. What are the advantages of defining a Target for an NFT marketing or crypto marketing campaign? Once we know the type of consumers who may show interest in our developments, the advantages of defining a target in our blockchain marketing campaigns are widely deployed: Cost reduction. Knowing our target audience closely is reflected in an optimized application of the budget for our marketing campaigns and resources. Time optimization. Although analyzing our target audience is a step that takes a long time, knowing it will allow us to achieve a greater volume of our objectives in less time. Definition of communication channels. Each community has very particular characteristics, once our market niche is well segmented, knowing our communication channels is a step that happens by itself, and will help us to have the visibility we need with the right people. Community creation. The growth of an NFT or cryptocurrency community is not a matter of quantity but quality. A homogeneous community helps our cryptocurrency or NFT project guarantee loyalty around it. The definition of the target audience for the launch of a new cryptocurrency or NFT project, is a phase in the development of a blockchain project without which all efforts to create and implement assets of a crypto project , they run the risk of not fulfilling their objectives, no matter how valuable it is.
Regardless of the opinion we may have regarding an undeniably controversial brand, a reality that is difficult to debate is that it is always at the forefront of marketing trends in everyone. Without a doubt, it is an important and obligatory reference for all types of marketing, but especially thanks to the recent Starbucks foray into the NFT marketing.
The market for non-fungible tokens is constantly evolving; within the trends and new NFT developments, there are applications of this technology that make the paths that this rapidly developing market could take increasingly complex and unpredictable.
