Archive for Redaccion

crypto marketing

Crypto Marketing. What is?

A cryptocurrency marketing strategy is something important for companies that are entering or looking to enter this crypto world to grow and prosper. This must be planned consistently, this is crucial for any type of token, ICO, NFT, or cryptocurrency can be effective, because without one are few projects that manage to reach the soft cap. But what is the most important thing to take into account about this industry? The cryptocurrency market has expanded dramatically in recent years. There are thousands of companies with their tokens or coins so if you are a new company or want the one you already have to gain traction in this super-competitive environment it is important to take into account some strategies to take advantage of with digital marketing. Before discussing these strategies, you must first consider the objective of what you are going to market, many people think that ICOs, cryptocurrencies, and NFTs have the same marketing method but the reality is that they are not the same. The strategies are as follows: Create a website (works for all 3): A site designed efficiently and that is pleasant with new users with a logical path helps a lot, besides you have to look to make clear any doubts that may exist. Newsletter (more for ICOs and cryptocurrencies but can also apply to NFTs): Always collect emails when you start encouraging your project, which is going to serve to start creating a list of subscribers to whom you can send the latest news about the project through an easy-to-read and attention-grabbing email. Networking on LinkedIn (ICO): It is a network that works perfectly to establish assignments and reach potential sponsors and influencers since its advantage is that people in this social network are more accustomed to direct messages about business. Social networks ( The 3): The importance now with common networks like Twitter, Facebook and Instagram are good for anyone to get to know you, a tip here is to keep them always updated, uploading eye-catching content and creating interaction with users. Discord (mainly NFT but it can also be applied with cryptocurrencies: It is one of the most important things for projects to have a space where all the people interested in the project can live in the same space together with the creative team. Here you can offer the latest news about the project, segment the community by roles, and help to avoid scams. And so many other things that we at The Blue Manakin can help you set up Airdrops (The 3): Sending free coins or tokens help promote your project, these pitches are popular with investors and get people interested in the project. Podcasts and live interviews (All 3): Podcasts and streams are becoming more and more popular and there are many that talk about the crypto and investment world, having one is a good way to educate people about your product apart from having a high-quality reach. Verify your project (all 3): Let experts analyze your blockchain and ICOS projects and look for positioning on project rating websites. Influencers (All 3): A mutually beneficial assignment is created, where the influencer shares information and product advantage with their loyal audience, with whom they equally consent, giving you equal critique for review and analysis. But you have to keep in mind when getting an influencer that their content is relevant to the brand and what you want to communicate. It is also important to verify what type of content our influencer shares since you will not give an ICOs project to one that only talks about NFT in their channels. Telegram (ICOS and cryptocurrencies): Telegram contrary to many social networks, allows crypto ads, apart from the fact that because of its end-to-end encryption it offers better security to operators. Using it well involves creating a committed community through its groups. Get advice from a crypto marketing agency (all 3): You can look for a marketing agency in your country or prepare your marketing team with some course. Always looking for that you can learn or advise everything about the crypto world. In The Blue Manakin, we have the team to offer you a complete service, consult with us as we always care about helping and educating people who want to launch their projects but have no idea where to start. We hope these strategies will help to improve your project, it is important to always keep up to date on what are the new updates about this marketing and the crypto world. Remember that to reach investors and make them trust you it takes time to create an assignment so staying active and constant means better success.

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Never fear the truth

Johnny Depp makes a donation of NFT profits to a children’s hospital

The original collection gathers 11,100 Johnny Depp “Never Fear Truth” NFTs which have been handmade by the famed artist himself. The fact that has attracted many people to this collection apart from the fact that they are made by the pirate jack sparrow himself is the holder of these tokens, that can have both the “non-physical” and the “non-physical” option to purchase each painting for sale. Both of which are kept within the marketplace. However, only 10,000 NFTs are available for sale, while the other 1,100 NFTs are held in the hands of the performer. Depp’s art is portraits of his loved ones, such as close friends, people who have inspired him throughout his life, and even himself. This art is made in a Pop Art style that is full of strong and appealing colors, consonants, and triggers when it comes to expressing something. The Never Fear Truth community has grown quite a lot, they already have more than 2K owners of the art. Another attraction to this art is that it comes with a cause since the actor decided to donate 25% of the proceeds from the sale of his collection within the Rarible platform, to several specialized and recognized foundations. So currently Johnny Depp has already donated almost $800,000 dls to charities from the sale of NFT, dividing the money between: La Perth Children’s Hospital Foundation La Great Ormond Street Hospital Children’s Charity The Footprint Coalition El Children’s Hospital of Los Ángeles. It’s nice to see what NFT collections can accomplish beyond being a money-making goal. Many times the characteristics that can make a project stand out the most are the background they have and when they are made for a charitable cause thus using blockchain as the means for anyone in the world to participate and own a piece of it all.

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ICO

What is an ICO (Initial Coin Offering)?

An ICO is the initial offering of a coin and has to do with the financing of a project that aims at the birth of a new cryptocurrency. An Initial Coin Offering is a fairly popular funding process in the crypto world whereby the developers of a project offer an early token sale to the public to raise funds and develop the token project. If we contribute more money to the ICO, more tokens will be given to us. Early investors or people who buy in the ICO phase because they believe in the project or simply because when the project manages to develop with the funds collected, the coin will be in high demand and this will positively impact the price of the asset. What are ICO sales like? Sales can be open to the public so that anyone can invest with any amount of money they wish for They can also be reserved for private sales with investment funds and other major investors in the market. The procedure is a free choice for developers. It is always important to keep in mind that the idea is that you are not selling an investment asset, but you are pre-selling an asset that can be used within a platform. Advantages of ICOs: The authors of the new currency do not have to achieve financing from banks or investors. For individual investor users, it serves to finance highly innovative companies directly. In the end, we can say that ICOs are a new way to start a startup, for the moment it is something that applies mainly to the world of cryptocurrency, but there is the possibility of financing projects outside this world because of its ease and disassociation from third parties such as banks or investment funds. On the other hand, people who want to invest in an idea they like can do it without any problem of being rejected.

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Tectum

Tectum: the fastest Blockchain in the world

During the rise of NFTs, one of the big problems was the deficiency of some blockchains with lack of scalability, which proved to be detrimental to any further development. So many projects have been working to solve these problems and scale their networks without sacrificing security and decentralization. One example of this is Tectum. Tectum’s Blockchain? Tectum is a platform that uses a proprietary record change signature management algorithm and its blockchain is capable of handling more than one million transactions per second calls which are referred to as “Events”. This handling achieves rapid delivery of event status, as well as network-wide property updates, along with distributed levels of access to the system’s functional modules. But one of the most striking features of the Tectum blockchain is the ability to store hashes assigned to the original data that is stored at a lower level rather than directly on the blockchain. Which manages to more effectively isolate transaction information and validation using hashes along with signing and encrypting packets at the transaction end. The main purpose of this is to make the event-related information instantly verifiable and also accessible to the public. So Tectum has become a suitable choice for applications such as: Geopositioning recording Internet of Things (IoT) Billing records Logistics Municipal or legal records storage In essence, the network processes packets, blocks, and virtually everything while keeping it at the top level of its blockchain. This is the main reason why Tectum can achieve such substantial transaction throughput without sacrificing security procedures. Blockchain is something that as technology advances and the use of cryptocurrencies is increasingly adopted, it is going to evolve until we can see better applications in different fields is a unique process that every company will want to have.

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NFT influencers IG

How to Find NFT Influencers

Over the last decade with the increased use of social media the word “Influencer” has become a common word to hear in our day-to-day lives. What is an influencer? We can say in a simple and summarized way that an influencer is a person who stands out in some media, by which he/she expresses opinions on some topic, which is transmitted and generates a great influence through his/her audience Cryptocurrency influencers are now a diverse group. Some earn money by promoting products, while others have no financial motive other than they are interested in the topic and want to promote the cause of cryptocurrencies. Given the breadth of their objectives we can talk about some types of crypto influencers: People involved in the development of cryptocurrencies or services involving the crypto world. · Influencers who invest in one or more innovative projects in the crypto world. Researchers who write about what’s new in cryptocurrencies Analysts who are more focused on price analysis and who publish investment advice. Finally, the job of a crypto influencer is to implant an idea in the minds of their community. And we’ll leave you with some of the advantages they can give us: Information International news ·Scenario analysis, Price forecasts. Now we will go to what we have to look for in the most used social networks in the world of cryptocurrencies such as: Twitter: Twitter is undoubtedly one of the main social networks when it comes to the dissemination of a cryptocurrency, here the influencers we will look for are those who have a good engagement. Many times we can find verified accounts with millions of followers but their publications barely reach 5 likes. So it is always the first thing we have to visualize in the accounts of these influencers. One of the best tactics is to make collaborations with them, use Rt, Qt and giveaways. Discord: In discord is where the community moves, here the influencers are not so present since it is not only one person, in discord, it is better to move through the servers with many people that are active. In them, you can talk to moderators to give better visibility to your project through collaborations and activities within their server. Instagram: On Instagram, we can find specific users that can help us to promote our project through stories or publications. But one of the advantages that we can find in this more visual network is the cryptocurrency and NFT news account Telegram: Telegram is somewhat similar to Discord since we are not looking for a single person but a group dedicated to the dissemination of crypto projects, which can help us with the pinned message and more organic and direct dissemination through the users present in the group. While we have left some tips to make the search for influencers in the most used social networks for crypto and NFT projects. Our main recommendation is to turn to a marketing agency focused on this world for a better diffusion. Here at The Blue Manakin we have contact and agreements with influencers, groups, and servers which we put at your disposal for your crypto project, and best of all is that you do not put yourself at risk of being a victim of a scam because it is not the first time we work with them and we taste that they are the best of the best.

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visa bitcoin black

Visa is going to launch an “unlimited” bitcoin card in the United Arab Emirates

Visa, the world’s largest payment network, will launch its “bitcoinblack” card in the United Arab Emirates, which will have a credit in bitcoin. Only 10,000 users will have the opportunity to get this bitcoin credit card internationally by invitation only. The attraction of this card is that it will give its users the possibility to exchange their holdings of bitcoins and other cryptocurrencies for cash. Anyone wishing to obtain this card can do so by applying through the “bitcoin black” website. In addition to this, the card will have premium benefits, one of these being a no-cost limit. Users also have the possibility to receive rewards of up to 10% in special SPND tokens. By means of such SPND tokens, users will be able to take advantage of these rewards in the bitcoin black marketplace known as the “Haute Living Luxury Marketplace”. Practically. In this marketplace we will be able to find things like: Luxury watches Wallets Cars Charter flight offers Entry to private mansions and more Bitcoinblack CEO Prakash Chand spoke about this unique card and mentioned: “People with impressive crypto wealth needed a way to spend their crypto easily and be rewarded for it. bitcoinblack perfectly accommodates high net worth individuals who want to use their cryptocurrencies for business or pleasure anywhere around the world, integrated into the 140+ territories where Visa is accepted.” What is important and attractive is that owners have the ability to easily use this card like any other VISA card. Today we continue to see attempts to bring crypto finance closer to the real world in simpler ways and it is safe to say that in this race, both VISA and Mastercard are looking to capitalize on the virtue of the first to move.

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NFT-whitelisting

What is an NFT whitelist?

More and more new NFT projects keep appearing in the market and one way to get a secured space in the mint of these is through the Whitelist. The Whitelist is a way in which both users and creators of the collection can win, as users are given the opportunity to get the NFT at a low cost while for the creators, it serves as a list to get an idea of how the sale will go, even with this first exclusive mint you can get an initial fund to start moving the project further on the roadmap. How to join a Whitelist? Here we will share some recommendations for finding and joining Whitelist projects: Get to the project before the mint date All NFT projects in their early stages will have a Whitelist with a limited amount of slots, so if we get to the project on time we can see what activities the creators are doing to give away a spot on their WL. Join the social networks and the NFT project discord Every good NFT project has social networks mainly Twitter and much more important, they must have a discord server. Many times on their networks and discord there are competitions or invitational activities where the prize is a spot on the whitelist. In these accounts is where we will find the most updated information about the collection. Follow the instructions to join an NFT whitelist Each project manages its whitelist differently so it is important to always check what are the requirements to join a whitelist. Normally in the collection’s discord server, we can find a channel usually called #Whitelist-info. The whitelist is important because they give us an opportunity to join collections for lower prices, it is a way to get even closer as a user to a project. What is important to mention is that many times by DM both in discord and Twitter we can receive messages offering us places in a whitelist or telling us that we have been selected, many times these messages can be a scam. Remember that no moderator or project founder will send you a DM.

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NFT cocacola

Coca Cola to launch a Pride collection of NFTs in polygon

The world’s most popular beverage company has entered the world of NFTs by launching an “NFT Pride Collection” whose proceeds will benefit LGBTQIA+ charities. This is a collection of 136 video files featuring Coca-Cola bottles with the inscription “Love,” which will be found on the Polygon network characterized by its low rates. “The limited-edition pieces feature an exclusive version of the iconic Coke bottle with artwork by Rich Mnisi, fashion designer and leading LGBTQIA+ rights activist in South Africa” posted Open Sea the most popular marketplace for NFTs. The acquired NFT is a surprise until the last minute. On the collection’s website, there is a section marked “Mint” and after making the payment, which as of today is equivalent to USD 134 in Polygon currency, the user will know his new token. On July 4 there are already 95 tokens issued from the collection and even some of them are already for resale on Open Sea or other marketplaces. So there are another 41 tokens left that can be purchased at launch price. Today we don’t taste if we could get a guarantee that the investment we will make will be increased, but that’s not always what the market is about, since this collection supports a cause and sometimes that’s what matters, the love of art and this NFT world in which we believe in both.

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Whitepaper NFT

How to write a White Paper for Cryptocurrencies

Every crypto project that you want to rely on must have a white paper which is a document that includes all the detailed information about what you want to achieve with your project, its architecture, and the interaction with the users. A whitepaper should contain these points: Introduction: Write an introduction that hooks people to continue reading the rest of the whitepaper, you can start by giving the objective you hope to accomplish to talk about it later, explain the benefits and give an overview of the content that we will find in the whitepaper. The team: Introducing the team is an essential and fundamental part of the white paper, it is the human part inside a document full of technical specifications, you can include photos and small descriptions of the team such as what is their role in the project and their experience within the crypto world. Table of Contents: White Papers are technical documents, so on average they can have from 25 to more pages, so we can place a table with all the contents to touch, so the reader can locate the important topics and even read will the document by the topics that most interest him at the beginning. The objective of the project: This is where we start talking in-depth about the project, so take as many pages as you need to explain what is most important, explaining what the project is and where it is headed. How you are going to achieve it: In this part, you can talk about the prototype data, first users, development strategy, and a bit of the road ahead. Tokens: We will use this part to talk specifically about the tokens that make up the project, the way they work, and what their special features are. In the end, this is the image of the project, it is what people are going to see visually in their wallets so we have to give it a good presentation. How the funds raised will be used: It is necessary to show investor users where their money is going to be going in the early stages of the project so that they have a better notion of the investment they will make for the development of the project. The roadmap: Every good crypto project should present a detailed roadmap for the next 12-24 months, which you can make eye-catching by showing that it has been completed and where along the road the project is going. Legal Notice: Do not forget to place a legal notice or disclaimer, which should contain any important legal restrictions or notices. As certain regulations in countries and in general things help to indicate that in the end we all risk for the project and if it does not go well we all know what we were getting into. Alternate Modalities to White Papers Next, we will show additional documents to the white paper which are intended to complement the information found in the White Paper. One Pager A document that describes the White Paper in a more summarized form, normally with an extension of one or two pages at the most. Yellow Paper When we have complex innovations at a technological level, a yellow paper helps to describe well all these ideas and serves to expose to the investor if the team has the necessary technical capacity to develop the project correctly. Beige Paper It is a less technical and complex Yellow Paper for the understanding of all audiences. As final tips when preparing a White Paper we must use a formal writing style, without spelling mistakes and almost perfect writing is very descriptive and professional. We should review it more than once before publishing it and we also recommend translating it into the most spoken languages so that it can reach more people. At The Blue Manakin, we help you with your white paper to make it as detailed and eye-catching as possible.

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smart contract

How to write an NFT Smart Contract

Writing an NFT smart contract is something that can be done with programming, if we are not programmers we can hire one to make our own NFTs code, but here we will discuss how to do it with some common platforms for the creation of smart contracts. What is a Smart Contract? A smart contract is a code stored in the blockchain. In the NFT world it is what contains the collection of digital assets that we create and with it we can sell our NFTs on different platforms such as Opensea. What are the advantages of having our own smart contract? Creating your own smart contract, as opposed to having a shared one from platforms such as Opensea, gives you many advantages such as: platform independence You do not run the risk of having your collection limited or undergoing policy changes. You have more courage and confidence in the long run Making Web3 integrations easier Manifold.xyz Manifold.xyz is a completely free and one of the most convenient tools to create smart contracts in Ethereum without programming and allows to set shared royalties for all marketplaces that support this option. To create our own smart contract: Let’s go to the application Click on Start New Contract. Choose whether we want it to be ERC-721 (1/1) or ERC-1155 (1/x) NFTs. We write the name of the collection and the initials The contract goes to an ethereum test blockchain known as Rinkeby where we can request ETH for free in order to minify the contract and verify that everything is correct so we can now launch it to the ethereum mainnet by clicking on “Edit” in the Dashboard and clicking on “Confirm”. In our Dashboard we can also see the smart contracts we have created and manage them to create new NFTs or give access to wallets. Manifold offers other options but for them you must have a little knowledge in programming, but in general as we have explained you can generate smart contracts. Rarible Rarible can create smart contracts on Ethereum, Tezos and Flow blockchains by following these steps: Go to Create We choose the blockchain of our preference. Log in with the corresponding wallet Click on “Create Collection”. We generate our own smart contract. We fill in information such as the name of the collection, the contract and initials The process would be followed in the same way for all blockchains. Studio 721 Studio 721 helps us to generate our smart contract in Ethereum offering us several useful tools, it is somewhat more advanced but the customization possibilities it has are greater. The platform allows us to get a little more into the generated code, thus introducing modifications, and it also allows us to generate a pfp project with its Artkit in the smart contract. Studio 721 You can: Make collaborations with other collections so that users who own your NFT can mine in your smart contract, Generate whitelists Store your NFT metadata wherever you want. You can create an interface to mine NFTs in a specific contract. As we can see, there are platforms that make it easier for us to generate our smart contracts, so there is no excuse not to start creating our collection if we have a good idea. In The Blue Manakin we are always here to guide you with your collection.

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Open sea data breach

Open Sea, the largest NFT marketplace, has had a massive data breach

OpenSea has had security problems so if you are a user of this platform it is very sure that your email was stolen by third parties, so the company warned that you could be sending messages for possible scams in your inbox or spam for the next few months. The leak is due to an employee of Customer.io, OpenSea’s email delivery partner, who downloaded and shared with a third party the emails of users of the platform. “He improperly used his employee access to download and share email addresses provided by OpenSea users and subscribers to our newsletter with an unauthorized external party,” the firm noted in its blog. Although the leak is not so serious since the users’ keys were not compromised, the users’ privacy was. In the past, users of this platform have already been victims of fraudsters receiving fraudulent links to their emails. We have in fact a blog talking about this news, we leave you the link here. Extortionists will use domains such as: OpenSea.io,  OpenSea.org and OpenSea.xyz. So it is important that before clicking on a link in any Open Sea email we check the domains and keep an eye on social networks to see if more users report the same email. This is not the first time that Open Sea has been attacked, but they are always looking for ways to rebuild trust with their users, so it is to be expected that we will see an upcoming security update.

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NFT vending machine

NFT vending machine on the streets of New York City

Neon, the digital art collecting platform, introduced the first NFT vending machine in New York City, with the simple goal: To make digital art as easy to get as it is to walk into a store and buy a soda or a bar of chocolate. Why the innovation? “It’s the cryptocurrency-curious people who tried to buy cryptocurrencies or were interested in buying an NFT, but ran into too many barriers,” commented Kyle Zappitell, CEO of Neon, talking about the goal of the machine. This vending machine is located in a small storefront in Lower Manhattan’s financial district, with a large sign on the outside that reads “NFT ATM”, on the outside it looks like a normal vending machine but on the inside, it offers QR codes contained in small paper boxes and can be found priced between $5.99 and $420.69. To make it more accessible the machine will not only accept cryptocurrencies as a form of payment. In this way, it will manage to get more and more people to enter fully into the NFT universe. The purchase process is quite simple: The facility will be open 24 hours a day, The moment you buy your asset, the vending machine will eject a box with special codes for the selected NFT that can then be redeemed at Neon. Once the QR code is scanned, you can view your artwork on any smartphone, laptop, or tablet. The codes lead to two categories of digital art pieces, a color or a dove, but the interesting thing is that you have no idea which piece of digital art you will receive until you buy it. With $3 million in the capital, more vending machines are expected to be installed in shopping malls and other public spaces. “One of the most powerful messages of this initiative is that it uses this old-world technology to enable the adoption of new-world technology,” Zappitell said. Our recommendation is that if you are planning a trip to magnificent New York City soon you have one more new stop to add to your itinerary.

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Loco legends player

Loco launches first nft e-sports platform in India

Loco has launched its e-sports token platform “Loco Legends”, heralded as India’s first NFT platform. This platform will allow users to own and trade collectible e-sports items, setting the stage for decentralization in game development. Loco has one of the largest player communities with 52 million users. The company has raised more than $51 million to date. Some of the most popular teams in games such as BGMI, FreeFire Max, and Valorant and with whom Loco will have partnerships include the following: 8bit s0ul  Godlike Revenant Blind XO The first digital asset that Loco Legends will have will be NFT e-sports cards, with these users will be able to buy and sell cards to each other and create communities in free fantasy pools. The platform is currently in beta and is expected to be launched in July 2022 and will have coverage of some of the popular games such as: BGMI  Call of Duty Mobile  Valorant  GTA 5 The company’s main aim is to make it easy for Indian users to buy NFT and jump into the eSports metaverse in the most enjoyable way possible.

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NFT booth

Salvatore Ferragamo opens NFT booth in NYC

Luxury fashion brand Salvatore Ferragamo, built in a store that will debut in New York City’s Soho district, an NFT booth where visitors to its store will be able to generate their own NFTs on the Ethereum blockchain from a menu of attributes. Users will be able to take away NFTs made at the Ferragamo booth for free but on a limited basis as only 256 will be available. The features and aspects of the NFTs that users can select were created in collaboration with artist Shxpir who has a psychedelic 3D digital art style with glitches and surreal themes. He also has a limited-edition capsule collection of stuff with Ferragamo that includes 200 t-shirts and 150 hoodies. Shxpir is no stranger to the world of NFTs as he previously collaborated with Coach to create holographic glowing NFTs depicting Coach handbags. Ferragamo North America CEO Daniella Vitale commented about the collaboration; “Shxpir symbolizes the spirit of New York City and Soho.” Ferragamo describes its booth as an experience that brings Web3 and retail together in person. Dubbed a “multi-sensory piece of furniture”. The booth operates like this: Guests can enter a room with mirrors. select from Shxpir’s designs and other features for their NFT, while a video camera records the action. The whole thing is finished as an independent NFT, as well as a video of themselves with the artwork they chose behind them. As we like to comment, we like to see how brands generate new ideas for using NFTs to get people’s attention. So for some, Ferragamo’s custom NFTs is a nifty idea, but even if you’re not an NFT enthusiast this experience can feel like a next-generation photo booth, where face-to-face moments are documented and shared on the blockchain.

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Blockchain Shiba inu

“Shibarium” the new Shiba Inu Blockchain.

Many or most of the people in the crypto and technology world know about the existence of Shiba Inu (SHIB).  This cryptocurrency had quite unexpected price growth that even though it did not reach a cent on the dollar, many people made money with it. As we currently know, we are going through a difficult time for cryptocurrencies, due to the Bitcoin crash and the lack of confidence in projects as none of them are really stable.  But Shiba Inu might find a small “lifeline” that could give the currency a boost and keep it afloat. We are talking about its new blockchain Shibarium, a solution that will allow this token to have a greater “utility”. ¿What is Shibarium? Shibarium will be the new and independent blockchain, which will allow SHIB users to make transactions at a lower cost as currently, the SHIB blockchain belongs on the Ethereum network. All Shib tokens in circulation will be moved to this new network with faster transactions, giving the token a better utility and obtaining a quite interesting investment opportunity. When will Shibarium be released? It is common knowledge that it is under development, so most likely later in the year. This new Shibarium blockchain is generating anticipation among Shiba investors, which is why, once it is launched, it will be very well received by the community. At The Blue Manakin we like to keep you up to date with news about cryptocurrencies and NFT projects, but as always we like to remind you to be well informed before making an investment and never invest money that we can’t afford to lose.

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BAYC y rolling stone

BAYC and Rolling Stone team up for a NFT Drop

Bored Ape Yacht Club one of the most popular NFT blockchain collections, announced that they had teamed up again with Rolling Stone for a 1/1 NFT drop (one BAYC and one MAYC). The auction lasted four hours and they were only accepting payments of their currency the ApeCoin with a starting price equivalent to $100. Bored Ape Yacht Club (BAYC) is a collection of 10,000 unique digital collectible Bored Ape NFTs that live on the Ethereum blockchain. The past collaboration with Rolling Stone was a digital NFT magazine cover alongside BAYC in November 2021. The magazine featured 20 pages of never-before-seen BAYC illustrations and unique designs from a range of contributors including Claire Salvo and TimpersHD. The new digital collectibles went up for auction on OpenSea on June 22, at 9:00 a.m. ET. In addition to the NFTs, there were collectible art prints of each design for a four-hour U.S. sale period. What was equally cool was that the winners of the two NFTs will likewise receive related physical prints, each signed by Yuga Labs founders, the artist, and Rolling Stone’s CEO. “We are thrilled to continue partnering with Bored Ape’s Yacht Club,” said Gus Wenner, CEO of Rolling Stone, adding that “our collaboration was born out of a shared passion for music and counterculture, and we are excited to release a new set of artwork that captures the spirit of Bored Ape’s and Rolling Stone.” MAYC Rolling Stone’s artwork depicts a daredevil ape escaping a mutant slime volcano on his motorcycle. “We love Rolling Stone and with our second collaboration we wanted to create an awesome NFT moment and prints that were more widely accessible,” said Nicole Muniz, CEO of Yuga Labs. It’s good to see the different collaborations that can come to exist in the NFT world, we hope to see more and more famous personalities come to this world and bring all those people who still don’t take this step.

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Shopify logo with NFT

Shopify is going to allow adding utility to NFTs

Shopify is leaning toward NFTs as the future of e-commerce so it announced last Wednesday that it is going to allow brands to make their stores more unique with these non-fungible tokens. Shopify is a company that allows you to create smaller business’s custom e-commerce stores and is now allowing you to launch these digital marketplaces with NFTs as a new feature. In a video made by the brand for this new functionality they comment as follows: “Invite your community into a world that recognizes and rewards loyalty, token owners connect a cryptocurrency wallet to unlock exclusive shopping experiences, from early access to drops and limited collections to unique experiences and other surprises.” This Shopify store is currently in beta and will be known as “gm”. As such only those with existing NFT collections can apply for early access. For the time being Shopify has partnered with NFT collections to create tokenized stores: Adam Bomb Squad Doodles World of Women Invisible Friends Superplastic Stapleverse  Cool Cats  In addition, Shopify will add a similar system for its physical stores, this system will be known as “IRL” with which only NFT owners can purchase certain products at that physical location. Why is this important? The implementation of Web3 in the future of stores goes through exclusivity. And it gives more value to NFTs, giving a new perspective to people who see NFTs as digital art or “jpg” when they are the owner of an asset which gives rise to being used as membership passes, event tickets, and “keys” that unlock perks. Shopify was already into the world of NFTs as last year it announced the launch of selling NFTs through its platform. However, it’s good to see companies continuing to step up and look for new ways to implement NFTs and Web3 into their services.

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Opensea marketplace

OpenSea introduces new security features in its NFT marketplace

Lately, the NFT market has been affected by the crashes we have suffered this month, the ones that are most affected in this case, are Ethereum and Solana, which are the main blockchains in which we can find NFT. For the same reason, scammers are the order of the day and to combat it OpenSea has updated its security measures. With NFT scams becoming more common, OpenSea has created a new feature that will automatically hide suspicious NFT transfers in its Marketplace to address key trust and security issues in OpenSea. How will this improve security? It has been detected that the modus operandi of fraudsters is to send NFT transactions via OpenSea which contain links to malicious third-party sites. So by hiding them, it is less likely that more people will continue to fall into this trap. On last week Thursday, OpenSea’s CEO tweeted that it is possible to receive NFT transfers from people you don’t know, as well as receive spam so people will start to watch out: In 2021, with the rise of NFTs, the activity of OpenSea, the most famous marketplace at the time, increased significantly. However many investors are always dissatisfied with the platform’s efforts to compensate victims and combat theft. OpenSea has recently focused on improving trust and security on the platform. With the growing drop in trust for “trusted” cryptocurrency projects such as Luna and the Celsius platform, today it is up to the NFT market to make substantial investments in a variety of important areas such as trust and security, including theft prevention, intellectual property infringement, scale review and moderation, and time reduction in critical responses. We hope these measures will build confidence in future NFT projects, at The Blue Manakin we are always committed to the security of the NFT space, so we only accept projects with real foundations and that we truly believe in.

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Celsius network

Celsius Network’s collapse as a trigger for the Bitcoin crash

In May, the Terra USD cryptocurrency caused the market to collapse, leaving concerns, extreme fear, and distrust in cryptocurrency projects. Many people opted to start withdrawing their investments causing lows in coins like bitcoin that had not been seen in a while. Now, this past week we have seen a new drop-in cryptocurrency project which has left bitcoin at an all-time low that it has not been at since 2019. This has happened because cryptocurrency lending platform Celsius Network left 1.7 million users unable to redeem and withdraw their assets as they made the decision to freeze withdrawals in bitcoin, excusing themselves on “extreme” market conditions, thus highlighting one of the biggest mistrusts in the cryptocurrency industry: Weak collateral for investors. Now looking at the legality framework part, cryptocurrency platforms like Celsius Network are always seeking to be regulated by the US market, but they always run into roadblocks and have been too slow to provide the clarity needed to protect users, but expect that to change soon. As extra context, crypto lender platforms like celsius network collect crypto deposits of bitcoin or any cryptocurrency from retail customers and reinvest them. Sometimes with very good returns to be true double digits, these products have attracted tens of billions of dollars in assets. However, with its investments worsening amid the cryptocurrency market downturn, especially bitcoin, Celsius was unable to pay out refunds. As a result, its clients had little visibility into how their assets were invested and it is unclear whether they will get them back. Celsius CEO Alex Mashinsky tweeted Wednesday that the company is focusing on customer concerns “Investors want to know their assets are safe,” said Mike Belshe, chief executive of BitGo, a digital asset trust company. “We’re going to see a shakeout of healthy companies that manage risk well.” Here at The Blue Manakin, we are always out to educate and stay on top of what’s happening in the crypto world. We always remember the importance of researching where we put our money, and everything that backs a project on the blockchain, be this the people behind it, especially in your marketing company, we have years of experience to back us up

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representación gráfica de una blockchain

What relationship does the Blockchain have with Digital Marketing?

It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?

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