Kraken Partners with Williams Racing
Kraken Becomes First Official Crypto and Web3 Partner for Williams Racing San Francisco-based cryptocurrency exchange Kraken has announced its first global partnership deal with Williams Racing, becoming the British Formula 1 (F1) team’s first official crypto and Web3 partner. As part of the deal, Kraken’s branding will feature on the rear wing of Williams cars, driver’s suits, and caps for the remainder of the F1 World Championship Season, starting with the Australian Grand Prix. What This Partnership Means for Crypto and F1 Fans Kraken will also collaborate with Williams to design limited-edition caps for select races and provide pop-up experiences and F1 Fan Zone initiatives throughout the season. Moreover, Kraken users with NFT artwork will have the chance to feature their artwork on the rear of Williams’ race cars during selected Grand Prix events. Leading third-party NFT projects like Bored Ape Yacht Club and World of Women will be featured, among others listed on Kraken’s marketplace. Other Crypto Brands with Active Deals with F1 Teams Although some cryptocurrency sponsorships have collapsed, Kraken joins other crypto brands with active deals with F1 teams. McLaren has partnered with Tezos and OKX, Alpine has a deal with Binance, Haas with OpenSea, and Red Bull Racing’s $150M deal with Bybit, signed in February 2022. Crypto.com also holds naming rights to F1’s Miami Grand Prix. In conclusion, the partnership between Kraken and Williams Racing offers fans cutting-edge crypto and Web3 experiences while providing Kraken the opportunity to reach new institutional clients and businesses through Williams Racing’s network and events. En conclusión, la asociación entre Kraken y Williams Racing ofrece a los aficionados experiencias de cripto y Web3 de vanguardia, al mismo tiempo que brinda a Kraken la oportunidad de llegar a nuevos clientes institucionales y empresas a través de la red y los eventos de Williams Racing.
