Coca Cola to launch a Pride collection of NFTs in polygon

The world’s most popular beverage company has entered the world of NFTs by launching an “NFT Pride Collection” whose proceeds will benefit LGBTQIA+ charities.

This is a collection of 136 video files featuring Coca-Cola bottles with the inscription “Love,” which will be found on the Polygon network characterized by its low rates.

“The limited-edition pieces feature an exclusive version of the iconic Coke bottle with artwork by Rich Mnisi, fashion designer and leading LGBTQIA+ rights activist in South Africa” posted Open Sea the most popular marketplace for NFTs.

The acquired NFT is a surprise until the last minute. On the collection’s website, there is a section marked “Mint” and after making the payment, which as of today is equivalent to USD 134 in Polygon currency, the user will know his new token.

On July 4 there are already 95 tokens issued from the collection and even some of them are already for resale on Open Sea or other marketplaces. So there are another 41 tokens left that can be purchased at launch price.

Today we don’t taste if we could get a guarantee that the investment we will make will be increased, but that’s not always what the market is about, since this collection supports a cause and sometimes that’s what matters, the love of art and this NFT world in which we believe in both.