The tone of voice of a brand is, in short, the way it communicates with its audience through advertising content, social networks, blogs, videos, infographics and all kinds of interaction with the public. It is essential to differentiate yourself from the competition and to communicate the values of your brand to the public.
The importance of the Tone of Voice
Creating the tone of voice for brands is a complex and delicate task made up of several phases of research, analysis and development.
The creation of the tone of voice of a brand is based on the values of the brand. The parameters and personality defined in the claiming are of vital importance for positioning on the market. In other words, the tone of voice establishes a stylistic language of the brand.
The perception of users is fundamental. Developing a high sensitivity towards the reference community allows you to create the successful communication necessary to differentiate yourself from competitors and increase user interaction.
We are experts in the development of Tone of Voice 3.0
In addition to establishing the tone of voice, our experts in communication 3.0 create an editorial manual that includes several parameters including: terms of language, style, syntax and mode of interaction.
With over 10 years of experience in the development of editorial manuals, Blue Manakin is a 3.0 marketing agency that is constantly updated on the new trends within the 3.0 market.
