Advertising is the most effective solution to obtain short-term traffic thanks to the dissemination of ads, the Video Ad format is confirmed as the most effective method to maximize the conversion rate, regardless of the target segment.
Video ads have many advantages over other graphics and multimedia formats, thanks to unique features such as:
- They are more visually appealing than static graphics
- You can integrate a greater volume of high-value content
- They have a greater impact on the audience
- They can be integrated with animated graphics
- They have a greater variety of formats.
A video ad also has the ability to generate large volumes of interaction, thanks to sharing across different platforms. Thanks to the standardization of the measures, the same advertisement can be exploited in different communication channels.
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