Titkok influencer Khaby lame becomes Binance’s brand ambassador

Binance adds a new signing by hiring influencer Khaby Lame, the Italian-Senegalese content creator who achieved fame for his viral videos on TikTok about life hacks.

Khaby is looking to expand Web 3.0 education so he has become a global brand ambassador.

The “Khaby gesture” is his signature as he became a sensation on TikTok where Khaby would critique life-hacks videos in situations that looked complicated but really weren’t, but the cool thing was that he did it without saying a word which led him to be the most followed creator on TikTok, with over 144 million followers on the platform and 78 million followers on Instagram.

With the influence of Khabane “Kaby” Lame, Binance will use their new collaboration to help clear up some of the misconceptions about Web3 and work on exclusive NFT collections, further enriching the fan experience.

“I consider my fans my family and am always looking for new challenges and interesting content to share with them,” said Khaby Lame. “I’ve been curious about Web3 for a while now and have embraced this opportunity to partner with a leader like Binance because it aligns perfectly with what I do: making complex things easier and more fun for everyone.”

As we discussed with Binance’s signing of Cristiano Ronaldo, the exchange is leveraging public figures to bring the crypto world to people who had always wanted to take the plunge but were afraid to do so, and seeing more and more well-known people getting into this place is making people lose that fear.

We hope to see more collaborations like this in the future.