The potato chip brand Sabritas has launched the NFTazos

At the end of November, Sabritas announced NFTazos, a line of digital collectibles based on the iconic original Tazos that circulated in Mexico mainly in the 1990s.

What are NFTazos and how do they work?

Unlike other NFT products that can be reviewed or purchased on platforms such as OpenSea, NFTazos are exclusive to JOY APP, but despite living within its independent ecosystem, they are backed by the Certificate of Authenticity inherent to these collectibles. from the Vatom platform.

Traditional cash or cryptocurrencies cannot be used to purchase them nor do they have a retail price, as they are only available through JOY, as they serve as rewards for consumers of PepsiCo branded products, by getting them they can earn points to be redeemed within the catalog by entering participating packaging codes.

One of their advantages is that there is no fee to acquire them, unlike the rest of the NFTs, which require paying a “fee” in addition to the price of the token to obtain them.

Is there a future for NFTazos?

For now, Sabritas notes that, as part of the first phase, the tokens will not grant access to more content or include additional benefits or rewards, and that part will be reviewed as the process moves forward to “offer differentiated experiences for users.” “User.

This might not be the best way to use NFTazos.

While the tokens are solely in each user’s wallet within the JOY APP, more interactivity is envisioned in the future, initially as a collectible, but then also with the ability to redeem or even play with them.