Snapchat to use NFTs as filters for its users

Despite the downturn in cryptocurrencies and NFTs in recent months, tech companies are still betting on investing in this promising world of nonfungible tokens (NFTs).

Snapchat in its latest updates for its app has been testing new ways to include digital collectibles within its software, for artists.

The photo platform has been exploring its augmented reality to allow artists to display their digital collectibles as filters.

This will be a completely free feature but it is looking to set up deals for creators to monetize the display of their NFTs on Snapchat.

Along with a limited number of creators the platform will be tested in August, according to a Financial Times report. Artists will be able to own their NFTs and then add them to their Snap Lenses.

Twitter has been one of the first social networks to first include NFTs on its platform, in this case currently NFTs are seen on users’ profile pictures as a hexagon.

Meta has also started tests on Facebook and Instagram, since May they allowed a group of users to share the NFTs they had created or purchased on their profiles for free.

Snapchat mentions that they hope the inclusion of NFTs in their social network will help creators to build their community.