Without a doubt Google is currently the predominant platform for the collection and analysis of data on the web. The integration of powerful tools such as Google Analytics is practically mandatory when creating new websites. However, there are few cases in which the potential of this tool is fully exploited.
The fine-tuning or optimization of Google Analytics consists of the integration of tools and tracking methods that allow a much broader and more detailed analysis to determine the performance and optimization areas of a website.
What is Google Analytics optimization?
Any data obtained from the use of Google Analytics allows us to better understand the technical performance of our website, its usability and detailed user behavior.
For example, the creation of targeted events can provide valuable statistical information, such as the number and percentage of clicks on external links, clicks on non-interactive elements, scrolling depth or “scrolling”.
Optimize Google Analytics with our experts
Constant monitoring of every website is essential. Search engine optimization (SEO) is an ongoing process and not a one-off, or set & forget operation. Our SEO experts guarantee in-depth analysis, useful for achieving the project objectives.
