Populart is a compilation of minimalist pop art with 5454 unique NFTs on the Solana network. Its mission is to use art to connect people by highlighting the wit and character of Hispanic culture. Populart is the meeting point of the entire NFT world for Hispanic society. A Populart NFT is a key to entering a “Golden Circle” of giants who love Hispanic ingenuity and the entire NFT world. A Populart connects its holders with a society that appreciates ingenuity and shares the values of professionalism, service to others, audacity, and humanity.
Blue Manakin as a marketing agency took on this role:
- Creation, management, maintenance, and moderation of Discord
- Coordination with promoters
- Management of social networks
- Search and management of collaborations
This project is still in process, making itself known through different media, mainly in Latin America.
From Blue Manakin, we helped Populart:
- Increasing engagement in different social networks; especially Discord, Twitter and Instagram
- Increasing the number of followers organically, through relevant content for users in the Latin American market interested in acquiring NFTs
- Guiding some of the most important decisions that would determine the future success of the project, for example determining the marketplace where the mint would take place
