Stage 4 · Measurement and attribution
Know which euro worked, not how many were spent
Meta claims a sale, Google claims the same sale, and the sum of your dashboards doesn't match the bank.
We build your own dashboards, attribution that does not depend on each platform’s judgement, and incrementality tests that answer the only question that matters: would this sale have happened anyway without the campaign?
It is the stage that holds up the other three. Without it, you optimise blind and renew budget on faith.
What’s included
- Measurement audit: what is being measured and what is attributed wrong
- Dashboards with the metrics that decide, not the ones that decorate
- Your own attribution model, independent of the platforms
- Incrementality tests
Measured in: real ROAS, contribution by channel and payback period on acquisition cost.
Let's talk about your numbers
We review what you're measuring, what's being attributed wrong and where the funnel leaks. We hand you the map; you decide what to do with it.
Request the measurement audit
