Wallets, aggregators, DeFi protocols, exchanges and media. Three deals that change the number beat fifteen logos on a slide.
One well-chosen integration moves more capital than three months of ads
In tokenisation, distribution matters more than advertising. The investor who already operates in crypto doesn’t discover you in an ad: they find you inside the tool they already use, in the aggregator where they compare, or because someone they trust mentioned you. That is the part of the work almost nobody systematises.
And it is slow work. A deal with a wallet or an aggregator takes months and requires the product to be ready to support it. Which is why it pays to start before you need it.
Where we look
Illustrative. Three deals that move the number beat fifteen logos.
Wallets and custodians. Where the investor’s money already sits. Appearing there as an available asset, or inside their discovery section, changes the cost of entry.
Aggregators and data platforms. The place where someone compares before deciding. Being properly listed, with correct and current data, is dull work and profitable.
DeFi protocols. Vaults, lending and collateralisation. A token that can be posted as collateral or enter a yield strategy gains a reason to buy that doesn’t depend on your marketing. It demands technical judgement and accepting that not every asset fits.
Exchanges and secondary markets. Real liquidity, which is the answer to the question about getting out. A listing with no volume solves nothing and costs money.
Media, analysts and communities. Third-party coverage, which is what holds up credibility when an investor researches before committing — and also what AI assistants cite when someone asks about you.
How we choose
Before opening conversations we estimate what each deal can contribute: what audience it genuinely has, what it costs to integrate in product, and how long before anything shows. Plenty of integrations that sound good in a meeting don’t move a single investment, and eat quarters of engineering.
We’d rather have three deals that change the number than fifteen logos on a slide. Logos aren’t the result: they’re where the work starts.
What we measure
Investors and capital attributable to each deal, the cost of the integration against what it brings, and time to first result. Every partnership is measured separately from day one, and the ones that don’t perform get closed rather than dragged along.
Why us
We have worked in this area since 2021 and we work with Reental, a real-estate tokenisation platform, on growth. Most of what is on this page comes from there: which conversations lead somewhere, how long they actually take, and what has to be ready in product before sitting down to talk.
We also know how to say no. A deal that forces you to promise something the product can’t sustain costs more than it brings, and in a regulated sector it can cost considerably more than money.
