{"id":37717,"date":"2026-09-07T16:33:55","date_gmt":"2026-09-07T16:33:55","guid":{"rendered":"https:\/\/thebluemanakin.com\/performance-marketing-br\/medicao-atribuicao\/"},"modified":"2026-09-07T16:33:55","modified_gmt":"2026-09-07T16:33:55","slug":"medicao-atribuicao","status":"publish","type":"page","link":"https:\/\/thebluemanakin.com\/pt-br\/performance-marketing\/medicao-atribuicao\/","title":{"rendered":"Saber qual euro funcionou, n\u00e3o quantos foram gastos"},"content":{"rendered":"<p>Montamos dashboards pr\u00f3prios, atribui\u00e7\u00e3o que n\u00e3o depende do crit\u00e9rio de cada plataforma, e testes de incrementalidade que respondem \u00e0 \u00fanica pergunta que importa: essa venda teria acontecido do mesmo jeito sem a campanha?<\/p>\n<p>\u00c9 a etapa que sustenta as outras tr\u00eas. Sem ela, voc\u00ea otimiza \u00e0s cegas e renova verba por f\u00e9.<\/p>\n<h2>O que inclui<\/h2>\n<ul>\n<li>Auditoria de medi\u00e7\u00e3o: o que est\u00e1 sendo medido e o que \u00e9 atribu\u00eddo errado<\/li>\n<li>Dashboards com as m\u00e9tricas que decidem, n\u00e3o as que decoram<\/li>\n<li>Modelo de atribui\u00e7\u00e3o pr\u00f3prio, independente das plataformas<\/li>\n<li>Testes de incrementalidade<\/li>\n<\/ul>\n<p class=\"bm-metrica\"><strong>Mede-se em:<\/strong> ROAS real, contribui\u00e7\u00e3o por canal e tempo de recupera\u00e7\u00e3o do custo de aquisi\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Meta se atribui uma venda, o Google se atribui a mesma venda, e a soma dos seus pain\u00e9is n\u00e3o bate com o caixa.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":37713,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-bm-servicio.php","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-37717","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medi\u00e7\u00e3o, atribui\u00e7\u00e3o e incrementalidade | Blue Manakin<\/title>\n<meta name=\"description\" content=\"Dashboards pr\u00f3prios e atribui\u00e7\u00e3o que n\u00e3o depende do crit\u00e9rio de cada plataforma. 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