{"id":30390,"date":"2023-03-24T03:31:51","date_gmt":"2023-03-24T03:31:51","guid":{"rendered":"https:\/\/thebluemanakin.com\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/"},"modified":"2023-03-27T13:30:04","modified_gmt":"2023-03-27T13:30:04","slug":"amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets","status":"publish","type":"post","link":"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/","title":{"rendered":"Amazon to Launch NFT Marketplace Next Month, Offering Digital Collectibles Tied to Real-World Assets"},"content":{"rendered":"<h2 class=\"wp-block-heading\">NFTs Tied to Real-World Assets<\/h2><p><span style=\"font-weight: 400;\">Amazon is reportedly launching an <\/span><a href=\"https:\/\/thebluemanakin.com\/en\/crypto-marketing-en\/listing-cryptocurrency-directories\/\"><span style=\"font-weight: 400;\">NFT (non-fungible token) marketplace<\/span><\/a><span style=\"font-weight: 400;\"> on April 24th, which is seen as a significant move in the crypto space. The platform will allow customers to purchase NFTs tied to real-world assets without the need for crypto wallets. The launch will feature 15 NFT collections, which will be available on Amazon&#8217;s website and can be seen by clicking the &#8220;Amazon Digital Marketplace&#8221; tab. The company will alert US Amazon Prime customers of the digital collectibles plan once it goes live.<\/span><\/p><h2 class=\"wp-block-heading\">Amazon as a Trusted Intermediary<\/h2><p><span style=\"font-weight: 400;\">This move is significant for two reasons, according to Christopher Alexander, chief communications officer for Liberty Blockchain. Firstly, Amazon is a well-known and trusted brand with over 200 million Prime members, which can serve as a trusted intermediary for customers experiencing Web3 for the first time. Secondly, Amazon&#8217;s entry into <\/span><a href=\"https:\/\/thebluemanakin.com\/en\/nft-marketing-service\/create-collection-nfts\/\"><span style=\"font-weight: 400;\">NFT<\/span><\/a><span style=\"font-weight: 400;\">s brings significant lobbying heft to a crypto industry fighting on multiple fronts.<\/span><\/p><h2 class=\"wp-block-heading\">Momentum for Non-Crypto Firms to Experiment with NFTs<\/h2><p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/thebluemanakin.com\/en\/nft-marketing-service\/create-collection-nfts\/\"><span style=\"font-weight: 400;\">NFT market<\/span><\/a><span style=\"font-weight: 400;\"> has taken a beating since the collapse of TerraUSD\/Luna in May 2022 and the FTX debacle, but it seems to be rebounding. DappRadar noted in its February industry report that NFT trading volume spiked to $2 billion for the first time since last May, up 117% from the previous month, largely driven by Blur, the zero-fee marketplace launched last October.<\/span><\/p><h2 class=\"wp-block-heading\">Room for Competition in the Nascent NFT Space<\/h2><p><span style=\"font-weight: 400;\">Amazon&#8217;s NFT marketplace will likely differ markedly from what OpenSea has on offer, according to Anthony Georgiades, co-founder of Pastel Network. Amazon may try to incorporate<\/span><a href=\"https:\/\/thebluemanakin.com\/en\/glossary-nft\/\"><span style=\"font-weight: 400;\"> NFT tech<\/span><\/a><span style=\"font-weight: 400;\"> into their current business operations, perhaps tying them to the sale of physical goods. It&#8217;s still too early to tell what is planned, but it is exciting to see a Web2 giant dipping its toes into the crypto world.<\/span><\/p><h2 class=\"wp-block-heading\">Amazon&#8217;s Distribution Network as an Advantage in NFT Marketplace<\/h2><p>Although it remains to be seen whether Amazon&#8217;s NFT marketplace will compete with OpenSea, they could co-exist, according to Mo Shaikh, co-founder and CEO of Aptos Labs. What may work in Amazon&#8217;s favor is the retail giant&#8217;s distribution network, which experts suggest could provide real utility for NFTs, something other marketplaces and infrastructure can&#8217;t handle. The launch of Amazon&#8217;s NFT marketplace is expected to help familiarize the company&#8217;s vast customer base with Web3 technology, which could drive further adoption of NFTs and crypto more broadly.\r\n<\/p>","protected":false},"excerpt":{"rendered":"<p>NFTs Tied to Real-World Assets Amazon is reportedly launching an NFT (non-fungible token) marketplace on April 24th, which is seen as a significant move in the crypto space. The platform will allow customers to purchase NFTs tied to real-world assets without the need for crypto wallets. The launch will feature 15 NFT collections, which will be available on Amazon&#8217;s website and can be seen by clicking the &#8220;Amazon Digital Marketplace&#8221; tab. The company will alert US Amazon Prime customers of the digital collectibles plan once it goes live. Amazon as a Trusted Intermediary This move is significant for two reasons, according to Christopher Alexander, chief communications officer for Liberty Blockchain. Firstly, Amazon is a well-known and trusted brand with over 200 million Prime members, which can serve as a trusted intermediary for customers experiencing Web3 for the first time. Secondly, Amazon&#8217;s entry into NFTs brings significant lobbying heft to a crypto industry fighting on multiple fronts. Momentum for Non-Crypto Firms to Experiment with NFTs The NFT market has taken a beating since the collapse of TerraUSD\/Luna in May 2022 and the FTX debacle, but it seems to be rebounding. DappRadar noted in its February industry report that NFT trading volume spiked to $2 billion for the first time since last May, up 117% from the previous month, largely driven by Blur, the zero-fee marketplace launched last October. Room for Competition in the Nascent NFT Space Amazon&#8217;s NFT marketplace will likely differ markedly from what OpenSea has on offer, according to Anthony Georgiades, co-founder of Pastel Network. Amazon may try to incorporate NFT tech into their current business operations, perhaps tying them to the sale of physical goods. It&#8217;s still too early to tell what is planned, but it is exciting to see a Web2 giant dipping its toes into the crypto world. Amazon&#8217;s Distribution Network as an Advantage in NFT Marketplace Although it remains to be seen whether Amazon&#8217;s NFT marketplace will compete with OpenSea, they could co-exist, according to Mo Shaikh, co-founder and CEO of Aptos Labs. What may work in Amazon&#8217;s favor is the retail giant&#8217;s distribution network, which experts suggest could provide real utility for NFTs, something other marketplaces and infrastructure can&#8217;t handle. The launch of Amazon&#8217;s NFT marketplace is expected to help familiarize the company&#8217;s vast customer base with Web3 technology, which could drive further adoption of NFTs and crypto more broadly.<\/p>\n","protected":false},"author":6,"featured_media":30273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[369],"tags":[508,372],"class_list":["post-30390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-blog-en","tag-nft-en","tag-nft-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon to Launch NFT Marketplace Next Month, Offering Digital Collectibles Tied to Real-World Assets | Blue Manakin<\/title>\n<meta name=\"description\" content=\"Amazon is set to launch an NFT marketplace in April, allowing customers to buy digital collectibles tied to real-world assets. This move is seen as a positive step for the industry, with experts noting that Amazon&#039;s brand and customer base will help to familiarize more people with Web3 technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon to Launch NFT Marketplace Next Month, Offering Digital Collectibles Tied to Real-World Assets | Blue Manakin\" \/>\n<meta property=\"og:description\" content=\"Amazon is set to launch an NFT marketplace in April, allowing customers to buy digital collectibles tied to real-world assets. This move is seen as a positive step for the industry, with experts noting that Amazon&#039;s brand and customer base will help to familiarize more people with Web3 technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Manakin\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T03:31:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T13:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2023\/03\/amazon_nft_marketplace.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luca Zollino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:site\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luca Zollino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/\"},\"author\":{\"name\":\"Luca Zollino\",\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/person\/37e758cc1705602d77339cffc99731de\"},\"headline\":\"Amazon to Launch NFT Marketplace Next Month, Offering Digital Collectibles Tied to Real-World Assets\",\"datePublished\":\"2023-03-24T03:31:51+00:00\",\"dateModified\":\"2023-03-27T13:30:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/\"},\"wordCount\":418,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thebluemanakin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2023\/03\/amazon_nft_marketplace.jpg\",\"keywords\":[\"NFT\",\"nft marketing\"],\"articleSection\":[\"Our Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/\",\"url\":\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/\",\"name\":\"Amazon to Launch NFT Marketplace Next Month, Offering Digital Collectibles Tied to Real-World Assets | Blue Manakin\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/amazon-to-launch-nft-marketplace-next-month-offering-digital-collectibles-tied-to-realworld-assets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2023\/03\/amazon_nft_marketplace.jpg\",\"datePublished\":\"2023-03-24T03:31:51+00:00\",\"dateModified\":\"2023-03-27T13:30:04+00:00\",\"description\":\"Amazon is set to launch an NFT marketplace in April, allowing customers to buy digital collectibles tied to real-world assets. 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