{"id":30206,"date":"2023-01-20T20:54:58","date_gmt":"2023-01-20T20:54:58","guid":{"rendered":"https:\/\/thebluemanakin.com\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/"},"modified":"2023-03-04T16:56:54","modified_gmt":"2023-03-04T16:56:54","slug":"luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo","status":"publish","type":"post","link":"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/","title":{"rendered":"Luxury fashion and beauty brand Yves Saint Laurent has filed NFT and metaverse trademark applications for its name and logo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Famed French luxury goods company Yves Saint Laurent Parfums SA is set to make its debut in the metaverse with an application for a trademark related to the use of non-fungible tokens (<a href=\"https:\/\/thebluemanakin.com\/en\/web-3-0-agency\/web-3-0-agency-consulting-services\/nft-consulting-agency\/\">NFT<\/a>) for virtual products.\u00a0<\/span><\/p><p>The company will launch hair and body care products ready for beauty lovers to use in virtual worlds.<\/p><p>Yves Saint Laurent Parfums also plans to open online retail stores offering cosmetics, perfumery, and other virtual beauty products.<\/p><h2 class=\"wp-block-heading\"><b>Yves Saint Laurent Beaut\u00e9 offered a collection of 10,000 NFTs minted on the Polygon blockchain for sale in June.<\/b><\/h2><p><span style=\"font-weight: 400;\">Yves Saint Laurent is owned by French luxury conglomerate Kering, which also owns Gucci. The latter is an active <a href=\"https:\/\/thebluemanakin.com\/en\/web-3-0-agency\/\">web3<\/a> player that has developed several NFT collections and metaverse experiences.<\/span><\/p><p><span style=\"font-weight: 400;\">With this entry into the web3 space, it seems that Yves Saint Laurent plans to appeal to a younger audience. Or, like many other fashion and beauty brands, the company sees the <a href=\"https:\/\/thebluemanakin.com\/en\/web-3-0-agency\/web-3-0-agency-consulting-services\/metaverse-consulting-agency\/\">metaverse<\/a> becoming necessary for an overall marketing strategy.<\/span><\/p><h2 class=\"wp-block-heading\"><b>2022 was a pivotal year for integrated projects between the fashion and beauty industries, and the burgeoning Web3 space.<\/b><\/h2><p><span style=\"font-weight: 400;\">High-end brands such as Gucci, Lacoste, and Tiffany presented interface strategies between <a href=\"https:\/\/thebluemanakin.com\/en\/nft-marketing-service\/agency-marketing-nft-latam\/\">NFTs<\/a> and blockchain technology aimed at giving token holders more economic power as cryptocurrency prices fell significantly.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Famed French luxury goods company Yves Saint Laurent Parfums SA is set to make its debut in the metaverse with an application for a trademark related to the use of non-fungible tokens (NFT) for virtual products.\u00a0 The company will launch hair and body care products ready for beauty lovers to use in virtual worlds. Yves Saint Laurent Parfums also plans to open online retail stores offering cosmetics, perfumery, and other virtual beauty products. Yves Saint Laurent Beaut\u00e9 offered a collection of 10,000 NFTs minted on the Polygon blockchain for sale in June. Yves Saint Laurent is owned by French luxury conglomerate Kering, which also owns Gucci. The latter is an active web3 player that has developed several NFT collections and metaverse experiences. With this entry into the web3 space, it seems that Yves Saint Laurent plans to appeal to a younger audience. Or, like many other fashion and beauty brands, the company sees the metaverse becoming necessary for an overall marketing strategy. 2022 was a pivotal year for integrated projects between the fashion and beauty industries, and the burgeoning Web3 space. High-end brands such as Gucci, Lacoste, and Tiffany presented interface strategies between NFTs and blockchain technology aimed at giving token holders more economic power as cryptocurrency prices fell significantly.<\/p>\n","protected":false},"author":6,"featured_media":28941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[557,369],"tags":[736,372],"class_list":["post-30206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news-en","category-our-blog-en","tag-metaverse-en","tag-nft-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luxury fashion and beauty brand Yves Saint Laurent has filed NFT and metaverse trademark applications for its name and logo | Blue Manakin<\/title>\n<meta name=\"description\" content=\"Yves Saint Laurent is owned by French luxury conglomerate Kering, which also owns Gucci. The latter is an active web3 player that has developed several NFT collections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury fashion and beauty brand Yves Saint Laurent has filed NFT and metaverse trademark applications for its name and logo | Blue Manakin\" \/>\n<meta property=\"og:description\" content=\"Yves Saint Laurent is owned by French luxury conglomerate Kering, which also owns Gucci. The latter is an active web3 player that has developed several NFT collections.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Manakin\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-20T20:54:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-04T16:56:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2023\/01\/YSL.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"689\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Luca Zollino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:site\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luca Zollino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/\"},\"author\":{\"name\":\"Luca Zollino\",\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/person\/37e758cc1705602d77339cffc99731de\"},\"headline\":\"Luxury fashion and beauty brand Yves Saint Laurent has filed NFT and metaverse trademark applications for its name and logo\",\"datePublished\":\"2023-01-20T20:54:58+00:00\",\"dateModified\":\"2023-03-04T16:56:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thebluemanakin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2023\/01\/YSL.webp\",\"keywords\":[\"metaverse\",\"nft marketing\"],\"articleSection\":[\"Latest News\",\"Our Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/\",\"url\":\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/\",\"name\":\"Luxury fashion and beauty brand Yves Saint Laurent has filed NFT and metaverse trademark applications for its name and logo | Blue Manakin\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/luxury-fashion-and-beauty-brand-yves-saint-laurent-has-filed-nft-and-metaverse-trademark-applications-for-its-name-and-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2023\/01\/YSL.webp\",\"datePublished\":\"2023-01-20T20:54:58+00:00\",\"dateModified\":\"2023-03-04T16:56:54+00:00\",\"description\":\"Yves Saint Laurent is owned by French luxury conglomerate Kering, which also owns Gucci. 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