{"id":15597,"date":"2022-06-02T21:36:39","date_gmt":"2022-06-02T21:36:39","guid":{"rendered":"https:\/\/thebluemanakin.com\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/"},"modified":"2022-09-22T17:04:40","modified_gmt":"2022-09-22T17:04:40","slug":"el-marketing-nft-clave-para-construir-fidelidad-de-marca-2","status":"publish","type":"post","link":"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/","title":{"rendered":"NFT marketing, key to building brand loyalty."},"content":{"rendered":"<p>NFTs have an elemental quality: their usefulness. They are not just static collectible tokens, and without any other possibility of offering value. The easiest way to conceive the qualities of a&nbsp;<strong>Non Fungible Token,<\/strong>&nbsp;es hacer un s\u00edmil de ellos a partir de equiparar objetos de ocio como las tarjetas objetos coleccionables. sin embargo la potencia de estos desarrollos est\u00e1 muy o por encima del simple entretenimiento.&nbsp; Ya no es una suposici\u00f3n, actualmente sabemos qu\u00e9 los NFT ser\u00e1n el asset que las marcas utilicen para garantizar la fidelidad de sus consumidores en el futuro.<\/p><p>A menudo la actual volatilidad de los&nbsp;<strong>NFT<\/strong>&nbsp;juega a favor del escepticismo de quienes consideran qu\u00e9 se trata de una moda pasajera,&nbsp;<strong>la industria NFT&nbsp;<\/strong>sin embargo boyante y creciente, d\u00eda con d\u00eda demuestra qu\u00e9 la versatilidad de los NFT da para llegar mucho m\u00e1s lejos. En un mercado naciente, los recursos que la tecnolog\u00eda NFT ofrece la marca de todo tipo y su creciente popularidad alrededor del mundo, hacen proyectar con total seguridad que se trata de un recurso del que las marcas ya deber\u00edan estar echando mano.<\/p><p>A pesar de que la<strong>&nbsp;blockchain technology<\/strong>&nbsp;concita toda clase de discusiones alrededor de su viabilidad, la realidad es que su evoluci\u00f3n no ha parado de ser constante desde su aparici\u00f3n. Actualmente su aplicaci\u00f3n va desde el nivel estructural dentro de empresas que utilizan esta tecnolog\u00eda para garantizar la seguridad y operatividad de sus transacciones, hasta toda clase de agencias especializadas en&nbsp;<strong><a href=\"https:\/\/thebluemanakin.com\/en\/nft-marketing-service\/\">NFT marketing<\/a><\/strong>&nbsp;that have discovered in this resource a great tool to increase consumer loyalty.<\/p><p>Para una marca, su reputaci\u00f3n es esencial, pues de ella depende su persistencia e incluso la capacidad de diversificarse y llegar a otros mercados.&nbsp; En el juego de la reputaci\u00f3n, el marketing es una de sus m\u00e1s poderosas armas, por representar la v\u00eda estrat\u00e9gica de crear presencia interacci\u00f3n consumidores y potenciales clientes.&nbsp; En este contexto, el&nbsp;<a href=\"https:\/\/thebluemanakin.com\/en\/nft-marketing-service\/agency-marketing-nft-latam\/\"><strong>NFT digital marketing&nbsp;<\/strong><\/a>is about to play a defining role.<\/p><p>From the&nbsp;marketing digital,&nbsp;los NFT poseen una formidable capacidad de adaptarse a toda clase de escenarios y panoramas, y con pr\u00e1cticamente cualquier tipo de&nbsp; consumidores.<\/p><p>Cualquier marca tiene la capacidad de impactar a su comunidad por medio de las emociones.&nbsp; El&nbsp;<strong>NFT marketing&nbsp;<\/strong>consiste en saber cu\u00e1l es la sensibilidad particular de cada&nbsp; nicho,&nbsp; y dise\u00f1ar estrategias de comunicaci\u00f3n y contenidos, que permitan impactar de forma asertiva al p\u00fablico objetivo de cada marca.<\/p><p>Sustainable Marketing<a href=\"https:\/\/thebluemanakin.com\/en\/blog\/how-will-nfts-evolve-into-sustainable-marketing\/\">&nbsp;<strong>Marketing NFT sostenible<\/strong><\/a>&nbsp;o Marketing con causa, son un ejemplo perfecto de c\u00f3mo los NFT son aplicables a pr\u00e1cticamente cualquier contexto. Desde subastas con causa hasta recaudaci\u00f3n de fondos para una causa social, ecol\u00f3gica;&nbsp; o simplemente como estrategias de fidelizaci\u00f3n basadas en la exclusividad y experiencias \u00fanicas.<\/p><p>Basically,&nbsp;NFT marketing&nbsp;es una herramienta de fidelizaci\u00f3n qu\u00e9 permite a las marcas jugar desde cualquier posici\u00f3n y conseguir que las comunidades y clientes logren involucrarse m\u00e1s all\u00e1 del simple consumo.<\/p><p>At<strong>\u00a0Blue Manakin<\/strong>, somos una joven agencia mexicana experta en\u00a0<strong>marketing NFT,<\/strong>\u00a0y trabajamos en sociedad con\u00a0<strong><a href=\"https:\/\/yondbee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yondbee<\/a><\/strong>, una agencia\u00a0de marketing digital ubicada en Espa\u00f1a que trabaja con grandes marcas en estrategias de posicionamiento y\u00a0marketing NFT.<\/p>","protected":false},"excerpt":{"rendered":"<p>NFTs have an elemental quality: their usefulness. They are not just static collectible tokens, and without any other possibility of offering value. The easiest way to conceive the qualities of a Non Fungible Token, es hacer un s\u00edmil de ellos a partir de equiparar objetos de ocio como las tarjetas objetos coleccionables. sin embargo la potencia de estos desarrollos est\u00e1 muy o por encima del simple entretenimiento.  Ya no es una suposici\u00f3n, actualmente sabemos qu\u00e9 los NFT ser\u00e1n el asset que las marcas utilicen para garantizar la fidelidad de sus consumidores en el futuro.<\/p>\n","protected":false},"author":6,"featured_media":10615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[369],"tags":[381],"class_list":["post-15597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-blog-en","tag-marketing-nft-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NFT marketing, key to building brand loyalty. | Blue Manakin<\/title>\n<meta name=\"description\" content=\"NFTs have an elemental quality: their usefulness. 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They are not just static collectible tokens, and without any other possibility of offering value\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Manakin\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-02T21:36:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-22T17:04:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2022\/05\/NFT-Evolucio\u0301n-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luca Zollino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:site\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luca Zollino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/\"},\"author\":{\"name\":\"Luca Zollino\",\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/person\/37e758cc1705602d77339cffc99731de\"},\"headline\":\"NFT marketing, key to building brand loyalty.\",\"datePublished\":\"2022-06-02T21:36:39+00:00\",\"dateModified\":\"2022-09-22T17:04:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/\"},\"wordCount\":586,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thebluemanakin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2022\/05\/NFT-Evolucio\u0301n-Marketing.png\",\"keywords\":[\"marketing nft\"],\"articleSection\":[\"Our Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/\",\"url\":\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/\",\"name\":\"NFT marketing, key to building brand loyalty. | Blue Manakin\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/el-marketing-nft-clave-para-construir-fidelidad-de-marca-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2022\/05\/NFT-Evolucio\u0301n-Marketing.png\",\"datePublished\":\"2022-06-02T21:36:39+00:00\",\"dateModified\":\"2022-09-22T17:04:40+00:00\",\"description\":\"NFTs have an elemental quality: their usefulness. 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