{"id":15577,"date":"2022-07-01T01:20:23","date_gmt":"2022-07-01T01:20:23","guid":{"rendered":"https:\/\/thebluemanakin.com\/blog\/salvatore-ferragamo-opens-nft-booth-in-nyc\/"},"modified":"2022-07-01T01:46:10","modified_gmt":"2022-07-01T01:46:10","slug":"salvatore-ferragamo-opens-nft-booth-in-nyc","status":"publish","type":"post","link":"https:\/\/thebluemanakin.com\/en\/blog\/salvatore-ferragamo-opens-nft-booth-in-nyc\/","title":{"rendered":"Salvatore Ferragamo opens NFT booth in NYC"},"content":{"rendered":"<p>Luxury fashion brand Salvatore Ferragamo, built in a store that will debut in New York City&#8217;s Soho district, an NFT booth where visitors to its store will be able to generate their own NFTs on the Ethereum blockchain from a menu of attributes.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/nfthours.com\/wp-content\/uploads\/2022\/06\/Salvatore-Ferragamo-gID_6.jpeg.webp\" alt=\"Salvatore Ferragamo\" width=\"386\" height=\"217\"\/><\/figure><\/div><p>Users will be able to take away NFTs made at the Ferragamo booth for free but on a limited basis as only 256 will be available.<\/p><p>The features and aspects of the NFTs that users can select were created in collaboration with artist Shxpir who has a psychedelic 3D digital art style with glitches and surreal themes. He also has a limited-edition capsule collection of stuff with Ferragamo that includes 200 t-shirts and 150 hoodies.<\/p><p>Shxpir is no stranger to the world of NFTs as he previously collaborated with Coach to create holographic glowing NFTs depicting Coach handbags.&#13;\n<\/p><p>Ferragamo North America CEO Daniella Vitale commented about the collaboration; &#8220;Shxpir symbolizes the spirit of New York City and Soho.&#8221; <\/p><p>Ferragamo describes its booth as an experience that brings Web3 and retail together in person. Dubbed a &#8220;multi-sensory piece of furniture&#8221;.<\/p><p>The booth operates like this: <\/p><ul class=\"wp-block-list\"><li>Guests can enter a room with mirrors.<\/li><li>select from Shxpir&#8217;s designs and other features for their NFT, <\/li><li>while a video camera records the action. <\/li><\/ul><p>The whole thing is finished as an independent NFT, as well as a video of themselves with the artwork they chose behind them.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.decrypt.co\/resize\/1536\/wp-content\/uploads\/2022\/06\/Salvatore-Ferragamo-NFT-gID_6.jpg.webp\" alt=\"Ethereum NFT stand in NYC\" width=\"436\" height=\"245\"\/><\/figure><\/div><p>As we like to comment, we like to see how brands generate new ideas for using NFTs to get people&#8217;s attention. So for some, Ferragamo&#8217;s custom NFTs is a nifty idea, but even if you&#8217;re not an NFT enthusiast this experience can feel like a next-generation photo booth, where face-to-face moments are documented and shared on the blockchain.<\/p>","protected":false},"excerpt":{"rendered":"<p>Luxury fashion brand Salvatore Ferragamo, built in a store that will debut in New York City&#8217;s Soho district, an NFT booth where visitors to its store will be able to generate their own NFTs on the Ethereum blockchain from a menu of attributes. Users will be able to take away NFTs made at the Ferragamo booth for free but on a limited basis as only 256 will be available. The features and aspects of the NFTs that users can select were created in collaboration with artist Shxpir who has a psychedelic 3D digital art style with glitches and surreal themes. He also has a limited-edition capsule collection of stuff with Ferragamo that includes 200 t-shirts and 150 hoodies. Shxpir is no stranger to the world of NFTs as he previously collaborated with Coach to create holographic glowing NFTs depicting Coach handbags.&#13; Ferragamo North America CEO Daniella Vitale commented about the collaboration; &#8220;Shxpir symbolizes the spirit of New York City and Soho.&#8221; Ferragamo describes its booth as an experience that brings Web3 and retail together in person. Dubbed a &#8220;multi-sensory piece of furniture&#8221;. The booth operates like this: Guests can enter a room with mirrors. select from Shxpir&#8217;s designs and other features for their NFT, while a video camera records the action. The whole thing is finished as an independent NFT, as well as a video of themselves with the artwork they chose behind them. As we like to comment, we like to see how brands generate new ideas for using NFTs to get people&#8217;s attention. So for some, Ferragamo&#8217;s custom NFTs is a nifty idea, but even if you&#8217;re not an NFT enthusiast this experience can feel like a next-generation photo booth, where face-to-face moments are documented and shared on the blockchain.<\/p>\n","protected":false},"author":6,"featured_media":15568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[557,369],"tags":[444,372,406,385],"class_list":["post-15577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news-en","category-our-blog-en","tag-defi-en","tag-nft-marketing-en","tag-nft-marketing-latam-en","tag-nft-marketplace-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salvatore Ferragamo opens NFT booth in NYC | Blue Manakin<\/title>\n<meta name=\"description\" content=\"Ferragamo describes its booth as an experience that brings together Web3 and in-person retail. 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