{"id":12968,"date":"2021-12-24T05:20:04","date_gmt":"2021-12-24T05:20:04","guid":{"rendered":"https:\/\/thebluemanakin.com\/blog\/blockchain-y-marketing-digital\/"},"modified":"2022-06-27T20:19:19","modified_gmt":"2022-06-27T20:19:19","slug":"blockchain-y-marketing-digital","status":"publish","type":"post","link":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/","title":{"rendered":"What relationship does the Blockchain have with Digital Marketing?"},"content":{"rendered":"<p>It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the&nbsp;<strong>blockchain will be applied in digital marketing?<\/strong><\/p><p><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/blockchain-en-marketing-digital-1024x576.png\" alt=\"funcionamiento de la blockchain en el marketing digital\" class=\"wp-image-10238\" width=\"487\" height=\"274\" title=\"blockchain-marketing\" srcset=\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/blockchain-en-marketing-digital-1024x576.png 1024w, https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/blockchain-en-marketing-digital-300x169.png 300w, https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/blockchain-en-marketing-digital-768x432.png 768w, https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/blockchain-en-marketing-digital-18x10.png 18w, https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/blockchain-en-marketing-digital-600x337.png 600w, https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/blockchain-en-marketing-digital.png 1350w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/figure><\/div><p>As demonstrated over the years,&nbsp;<strong>blockchain technology<\/strong>&nbsp;is mainly characterized by being a highly secure method to manage data. In a hypothetical scope, the&nbsp;blockchain&nbsp;could eventually provide full control over the personal data of each user, guaranteeing each one the absolute ownership of them and the ability to choose how to use them, including to control intrusive advertising access.<\/p><p>The&nbsp;ability that the blockchain has to empower users, even has an impact on the way digital marketing is developed today. Being a technology that democratizes the use of data, intermediaries such as Facebook and Google that monopolize the collection of personal data, would no longer have the preponderant control that they currently exercise, and consequently, activities such as SEO and SEM would have to evolve in ways that we still do not imagine.<\/p><h2 class=\"wp-block-heading\"><h2 class=\" translation-block\">The advantages of using\u00a0<strong>Blockchain<\/strong>\u00a0in Digital Marketing<\/h2><\/h2><p>Of course, the evolution of&nbsp;<strong>Digital Marketing towards the Blockchain<\/strong>&nbsp;is still in the speculative field, in this transition, there are still many things to happen that will be interesting to witness. However, there are several benefits that can be seen in the future:<\/p><ul class=\"wp-block-list\"><li>More security in online purchases.<\/li><li>Greater responsibility of brands thanks to the use of Smart Contracts<\/li><li>Absolute control of personal data, even establishing rates for receiving advertising.<\/li><li>Unified privacy. Regardless of the platform, a single password would eliminate the ability to spoof identities.<\/li><\/ul><p>Although it may be a distant reality if the&nbsp;<strong>integration of the blockchain into digital marketing<\/strong>&nbsp;happens, it would solve many of the problems that digital penetration has generated for years.<\/p><p>At least at the level of invasive advertising regulation, blockchain appears to be the most appropriate answer. Especially to provide users with ownership over its algorithm,&nbsp;the blockchain presents a great diversity of applications&nbsp;that would undoubtedly make them surf the net become a safe and enjoyable activity again.<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"<p>It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?<\/p>\n","protected":false},"author":6,"featured_media":10205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[369],"tags":[408,484,485],"class_list":["post-12968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-blog-en","tag-blockchain-en","tag-digital-marketing-en","tag-marketing-digital-and-blockchain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What relationship does the Blockchain have with Digital Marketing? | Blue Manakin<\/title>\n<meta name=\"description\" content=\"It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What relationship does the Blockchain have with Digital Marketing? | Blue Manakin\" \/>\n<meta property=\"og:description\" content=\"It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Manakin\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-24T05:20:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T20:19:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luca Zollino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:site\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luca Zollino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/\"},\"author\":{\"name\":\"Luca Zollino\",\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/person\/37e758cc1705602d77339cffc99731de\"},\"headline\":\"What relationship does the Blockchain have with Digital Marketing?\",\"datePublished\":\"2021-12-24T05:20:04+00:00\",\"dateModified\":\"2022-06-27T20:19:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/\"},\"wordCount\":374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thebluemanakin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg\",\"keywords\":[\"blockchain\",\"digital marketing\",\"marketing digital and blockchain\"],\"articleSection\":[\"Our Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/\",\"url\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/\",\"name\":\"What relationship does the Blockchain have with Digital Marketing? | Blue Manakin\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg\",\"datePublished\":\"2021-12-24T05:20:04+00:00\",\"dateModified\":\"2022-06-27T20:19:19+00:00\",\"description\":\"It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?\",\"breadcrumb\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#primaryimage\",\"url\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg\",\"contentUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg\",\"width\":1170,\"height\":450,\"caption\":\"representaci\u00f3n gr\u00e1fica de una blockchain\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thebluemanakin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Blog\",\"item\":\"https:\/\/thebluemanakin.com\/en\/blog\/category\/our-blog-en\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What relationship does the Blockchain have with Digital Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thebluemanakin.com\/#website\",\"url\":\"https:\/\/thebluemanakin.com\/\",\"name\":\"Blue Manakin\",\"description\":\"Blue Manakin. Come Dance With Us!\",\"publisher\":{\"@id\":\"https:\/\/thebluemanakin.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thebluemanakin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thebluemanakin.com\/#organization\",\"name\":\"Blue Manakin\",\"url\":\"https:\/\/thebluemanakin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/07\/cropped-logo-header.png\",\"contentUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/07\/cropped-logo-header.png\",\"width\":613,\"height\":250,\"caption\":\"Blue Manakin\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/thebluemanakin\",\"https:\/\/www.instagram.com\/thebluemanakin\/\",\"https:\/\/www.linkedin.com\/company\/blue-manakin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/person\/37e758cc1705602d77339cffc99731de\",\"name\":\"Luca Zollino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c284db5e9920579ccd42d849dfa1e724?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c284db5e9920579ccd42d849dfa1e724?s=96&d=mm&r=g\",\"caption\":\"Luca Zollino\"},\"url\":\"https:\/\/thebluemanakin.com\/en\/blog\/author\/luca-zollino\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What relationship does the Blockchain have with Digital Marketing? | Blue Manakin","description":"It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/","og_locale":"en_US","og_type":"article","og_title":"What relationship does the Blockchain have with Digital Marketing? | Blue Manakin","og_description":"It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?","og_url":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/","og_site_name":"Blue Manakin","article_published_time":"2021-12-24T05:20:04+00:00","article_modified_time":"2022-06-27T20:19:19+00:00","og_image":[{"width":1170,"height":450,"url":"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg","type":"image\/jpeg"}],"author":"Luca Zollino","twitter_card":"summary_large_image","twitter_creator":"@thebluemanakin","twitter_site":"@thebluemanakin","twitter_misc":{"Written by":"Luca Zollino","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/"},"author":{"name":"Luca Zollino","@id":"https:\/\/thebluemanakin.com\/#\/schema\/person\/37e758cc1705602d77339cffc99731de"},"headline":"What relationship does the Blockchain have with Digital Marketing?","datePublished":"2021-12-24T05:20:04+00:00","dateModified":"2022-06-27T20:19:19+00:00","mainEntityOfPage":{"@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/"},"wordCount":374,"commentCount":0,"publisher":{"@id":"https:\/\/thebluemanakin.com\/#organization"},"image":{"@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg","keywords":["blockchain","digital marketing","marketing digital and blockchain"],"articleSection":["Our Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/","url":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/","name":"What relationship does the Blockchain have with Digital Marketing? | Blue Manakin","isPartOf":{"@id":"https:\/\/thebluemanakin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#primaryimage"},"image":{"@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg","datePublished":"2021-12-24T05:20:04+00:00","dateModified":"2022-06-27T20:19:19+00:00","description":"It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?","breadcrumb":{"@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#primaryimage","url":"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg","contentUrl":"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/12\/bm-dos.jpg","width":1170,"height":450,"caption":"representaci\u00f3n gr\u00e1fica de una blockchain"},{"@type":"BreadcrumbList","@id":"https:\/\/thebluemanakin.com\/en\/blog\/blockchain-y-marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thebluemanakin.com\/"},{"@type":"ListItem","position":2,"name":"Our Blog","item":"https:\/\/thebluemanakin.com\/en\/blog\/category\/our-blog-en\/"},{"@type":"ListItem","position":3,"name":"What relationship does the Blockchain have with Digital Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/thebluemanakin.com\/#website","url":"https:\/\/thebluemanakin.com\/","name":"Blue Manakin","description":"Blue Manakin. Come Dance With Us!","publisher":{"@id":"https:\/\/thebluemanakin.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thebluemanakin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thebluemanakin.com\/#organization","name":"Blue Manakin","url":"https:\/\/thebluemanakin.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thebluemanakin.com\/#\/schema\/logo\/image\/","url":"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/07\/cropped-logo-header.png","contentUrl":"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2021\/07\/cropped-logo-header.png","width":613,"height":250,"caption":"Blue Manakin"},"image":{"@id":"https:\/\/thebluemanakin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/thebluemanakin","https:\/\/www.instagram.com\/thebluemanakin\/","https:\/\/www.linkedin.com\/company\/blue-manakin"]},{"@type":"Person","@id":"https:\/\/thebluemanakin.com\/#\/schema\/person\/37e758cc1705602d77339cffc99731de","name":"Luca Zollino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thebluemanakin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c284db5e9920579ccd42d849dfa1e724?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c284db5e9920579ccd42d849dfa1e724?s=96&d=mm&r=g","caption":"Luca Zollino"},"url":"https:\/\/thebluemanakin.com\/en\/blog\/author\/luca-zollino\/"}]}},"_links":{"self":[{"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/posts\/12968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/comments?post=12968"}],"version-history":[{"count":2,"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/posts\/12968\/revisions"}],"predecessor-version":[{"id":12970,"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/posts\/12968\/revisions\/12970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/media\/10205"}],"wp:attachment":[{"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/media?parent=12968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/categories?post=12968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebluemanakin.com\/en\/wp-json\/wp\/v2\/tags?post=12968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}