{"id":12881,"date":"2022-01-22T03:33:48","date_gmt":"2022-01-22T03:33:48","guid":{"rendered":"https:\/\/thebluemanakin.com\/blog\/what-is-it-and-why-do-ico-marketing\/"},"modified":"2022-06-24T17:27:53","modified_gmt":"2022-06-24T17:27:53","slug":"what-is-it-and-why-do-ico-marketing","status":"publish","type":"post","link":"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/","title":{"rendered":"What is it and why do ICO-marketing?"},"content":{"rendered":"<p><\/p><p>The growing supply of cryptocurrencies in the market is an unequivocal sign that it is an industry that tends to fortify itself and about which there is much to know. The question may sound basic but it is still important.&nbsp;<strong>What is it and why do ICO marketing?<\/strong><\/p><p><p class=\" translation-block\">Especially with the\u00a0<strong><a href=\"https:\/\/thebluemanakin.com\/en\/blog\/the-importance-of-defi-in-the-evolution-of-the-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">DeFi consolidation<\/a><\/strong>, the perspective that the race of cryptocurrency projects is increasingly accelerated, forces each project to establish its strategic parameters very well, especially when it comes to its marketing campaigns and the development of content of quality for each project. In its initial phase, the\u00a0<strong>ICO<\/strong>, is of indisputable importance.<\/p><\/p><p>An&nbsp;<strong>ICO or \u00abInitial coin offer<\/strong>\u00bb is the initial phase in the launch of a new cryptocurrency, and refers to the moment in which the project managers raise the initial funds. The&nbsp;ICO is a significant sale of cryptocurrency to early investors,&nbsp;that is, it is the first stage of positioning in a cryptocurrency project, which raises funds initial ones that will give impulse to the later phases.<\/p><p>Given its importance, for the&nbsp;<strong>initial coin offering<\/strong>, there are many disruptive ways to achieve its initial commercialization. The&nbsp;<strong>agencies specialized in Crypto Marketing such as Blue Manakin<\/strong>, know different methods to achieve this purpose through a great diversity of means.<\/p><p>The&nbsp;<strong>ICO-Marketing<\/strong>&nbsp;has the objective of achieving the initial traction of a cryptocurrency project. The design of a successful marketing plan involves several elements that will be integrated and developed from different stages.<\/p><p>From the creation of a&nbsp;landing page optimized for SEO,&nbsp;with the ability to collect a database with useful contacts, to the strategic use of the main dedicated social platforms to this goal, such as Linkedin.<\/p><p>Linkedin plays an extremely important role within the&nbsp;DeFi industry,&nbsp;as a significant number of potential investors are found here. Something that distinguishes a&nbsp;ICO marketing strategy, from the&nbsp;<strong><a href=\"https:\/\/thebluemanakin.com\/en\/nft-marketing-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFT-Marketing<\/a><\/strong>, is particularly your target audience. Linkedin is usually focused on users who are highly trained in financial terms.<\/p><p>Conventional social networks play a role of containment and audience growth. Although there are significant restrictions to develop&nbsp;<strong>ICO-Marketing<\/strong>, an effective content strategy will help to achieve a significant volume of audience.<\/p><p><p class=\" translation-block\">t is important not to rule out the\u00a0<strong><a href=\"https:\/\/thebluemanakin.com\/en\/blog\/influencer-marketing-for-the-launch-of-an-nft-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a><\/strong>, press releases, and referral marketing. These are ways that, despite being more successful in\u00a0NFT launch campaigns,\u00a0have significant penetration, especially in the awareness of an ICO.<\/p><\/p><p>All&nbsp;<strong>ICO marketing strategies&nbsp;<\/strong>must by definition have a very solid approach to other blockchain projects. In general terms, the competition is always defined by the most innovative proposals and the best positioning tactics.<\/p>","protected":false},"excerpt":{"rendered":"<p>The growing supply of cryptocurrencies in the market is an unequivocal sign that it is an industry that tends to fortify itself and about which there is much to know. The question may sound basic but it is still important. What is it and why do ICO marketing?<\/p>\n","protected":false},"author":6,"featured_media":10282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[369],"tags":[444,456,412],"class_list":["post-12881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-blog-en","tag-defi-en","tag-ico-en","tag-ico-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is it and why do ICO-marketing? | Blue Manakin<\/title>\n<meta name=\"description\" content=\"The growing supply of cryptocurrencies in the market is an unequivocal sign that it is an industry that tends to fortify itself and about which there is much to know. 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The question may sound basic but it is still important: what is it and why do ICO marketing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Manakin\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-22T03:33:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-24T17:27:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2022\/01\/ico-marketing-bluemanakin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luca Zollino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:site\" content=\"@thebluemanakin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luca Zollino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/\"},\"author\":{\"name\":\"Luca Zollino\",\"@id\":\"https:\/\/thebluemanakin.com\/#\/schema\/person\/37e758cc1705602d77339cffc99731de\"},\"headline\":\"What is it and why do ICO-marketing?\",\"datePublished\":\"2022-01-22T03:33:48+00:00\",\"dateModified\":\"2022-06-24T17:27:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/\"},\"wordCount\":455,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thebluemanakin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2022\/01\/ico-marketing-bluemanakin.jpg\",\"keywords\":[\"DeFi\",\"ICO\",\"ico marketing\"],\"articleSection\":[\"Our Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/\",\"url\":\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/\",\"name\":\"What is it and why do ICO-marketing? | Blue Manakin\",\"isPartOf\":{\"@id\":\"https:\/\/thebluemanakin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thebluemanakin.com\/en\/blog\/what-is-it-and-why-do-ico-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thebluemanakin.com\/wp-content\/uploads\/2022\/01\/ico-marketing-bluemanakin.jpg\",\"datePublished\":\"2022-01-22T03:33:48+00:00\",\"dateModified\":\"2022-06-24T17:27:53+00:00\",\"description\":\"The growing supply of cryptocurrencies in the market is an unequivocal sign that it is an industry that tends to fortify itself and about which there is much to know. 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