{"id":37705,"date":"2026-09-07T16:33:51","date_gmt":"2026-09-07T16:33:51","guid":{"rendered":"https:\/\/thebluemanakin.com\/performance-marketing\/measurement-attribution\/"},"modified":"2026-09-07T16:33:51","modified_gmt":"2026-09-07T16:33:51","slug":"measurement-attribution","status":"publish","type":"page","link":"https:\/\/thebluemanakin.com\/en\/performance-marketing\/measurement-attribution\/","title":{"rendered":"Know which euro worked, not how many were spent"},"content":{"rendered":"<p>We build your own dashboards, attribution that does not depend on each platform&#8217;s judgement, and incrementality tests that answer the only question that matters: would this sale have happened anyway without the campaign?<\/p>\n<p>It is the stage that holds up the other three. Without it, you optimise blind and renew budget on faith.<\/p>\n<h2>What&#8217;s included<\/h2>\n<ul>\n<li>Measurement audit: what is being measured and what is attributed wrong<\/li>\n<li>Dashboards with the metrics that decide, not the ones that decorate<\/li>\n<li>Your own attribution model, independent of the platforms<\/li>\n<li>Incrementality tests<\/li>\n<\/ul>\n<p class=\"bm-metrica\"><strong>Measured in:<\/strong> real ROAS, contribution by channel and payback period on acquisition cost.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta claims a sale, Google claims the same sale, and the sum of your dashboards doesn&#8217;t match the bank.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":37701,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-bm-servicio.php","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-37705","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measurement, attribution and incrementality | Blue Manakin<\/title>\n<meta name=\"description\" content=\"Your own dashboards and attribution that doesn&#039;t depend on each platform&#039;s judgement. 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