{"id":37701,"date":"2026-09-07T16:33:50","date_gmt":"2026-09-07T16:33:50","guid":{"rendered":"https:\/\/thebluemanakin.com\/performance-marketing-2\/"},"modified":"2026-09-07T16:33:50","modified_gmt":"2026-09-07T16:33:50","slug":"performance-marketing","status":"publish","type":"page","link":"https:\/\/thebluemanakin.com\/en\/performance-marketing\/","title":{"rendered":"If you already spend on ads, the problem isn&#8217;t spending more"},"content":{"rendered":"<p>Most brands that come to us have campaigns running, a ROAS the platform says is good, and a P&amp;L that doesn&#8217;t reflect it. That gap between the dashboard and the bank account is our work.<\/p>\n<h2>How we work<\/h2>\n<p>We cover the four stages of the journey with one team, because money leaks precisely at the seams: in the handover between whoever brings the traffic and whoever converts it, between whoever captures the lead and whoever nurtures it.<\/p>\n<ul>\n<li><strong>Acquisition with intent<\/strong> \u2014 paid media, creators and content that attract people who can actually buy.<\/li>\n<li><strong>Conversion<\/strong> \u2014 landing pages, experimentation and web performance.<\/li>\n<li><strong>Lifecycle and CRM<\/strong> \u2014 automation, email and lead nurturing.<\/li>\n<li><strong>Measurement and attribution<\/strong> \u2014 dashboards, attribution and incrementality.<\/li>\n<\/ul>\n<h2>Why an agency with a track record in crypto<\/h2>\n<p>Because we have acquired users for Mantle, Socios.com, BetFury, Reental and Bnext: a regulated vertical, with sceptical audiences and no room for vague advertising. The disciplines you learn there \u2014measuring properly, converting under high friction, retaining without re-buying the lead\u2014 are the same ones an ecommerce needs, only on easy mode.<\/p>\n<h2>Where to start<\/h2>\n<p>With a measurement audit. We review what you are measuring, what is being attributed wrong and where the funnel leaks, and we hand you the map. From there you decide whether you want us to execute it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s knowing which part of that spend builds a business and which part buys noise. We cover acquisition, conversion, CRM and measurement with one team.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-bm-servicio.php","meta":{"content-type":"","telegram_tosend":false,"telegram_tosend_message":"","telegram_tosend_target":0,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-37701","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance marketing for ecommerce and B2B | Blue Manakin<\/title>\n<meta name=\"description\" content=\"Acquisition, conversion, CRM and measurement under one team. 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