metaverse digital marketing

Real Estate in the Metaverse: Investing in Virtual Land

The concept of real estate in the metaverse is gaining momentum, and it is becoming an investment opportunity. The virtual land is not a tangible asset, but it can be built upon to create experiences that lend themselves to advertising, marketing, socializing, and entertainment. Corporate headquarters, billboards, and casinos where games can be played online by 3D avatars are some of the properties being built in this virtual environment. Determining the Value of Virtual Land The value of each plot of land depends on the experience it provides, collectability, platform popularity, and market sentiment. In June 2022, Facebook announced its name change to Meta, signaling its interest in the metaverse, and digital real estate value increased. According to market data from MetaMetrics Solutions, it is estimated to increase further by a 31% compound annual growth rate (CAGR) from 2022 to 2028. Decentraland: A Prime Example Decentraland is a prime example of the potential of real estate investment in the metaverse. The creative director of Decentraland Foundation, Sam Hamilton, says that the speculators already made a lot of money when they sold land at $20 a pop, and the cheapest you can buy now is $3,500. In 2021, a 116-parcel plot of digital land in Decentraland sold for a record €2.49 million worth of cryptocurrency. “It’s not the land itself that’s important, it’s the experience you build on top of that land,” explains Hamilton. Different parts of the Decentraland have varying demands, just like in the real world. If you can park your experience where all the nightclubs and casinos are, it’s much more valuable than somewhere else on the map. Sales Figures and Opportunities in the Metaverse In total, Decentraland recorded sales of €514 million in 2021, and that figure is expected to exceed €1 billion in 2022. The two-day Dubai Metaverse Assembly brought together more than 300 experts to discuss opportunities in the virtual environment. Dubai’s overriding metaverse strategy aims to create 40,000 jobs and add more than €4 billion to the emirate’s economy in the next five years. Future Technologies in the Metaverse The metaverse is still a young concept, but with rapid advancement and investment, it is becoming more and more plausible. The introduction of a new VR headset this year and a language tool facilitating instant translation in the metaverse are some of the future technologies revealed at the assembly. Additionally, Meta is set to introduce a haptic glove that will allow users to experience the metaverse physically. Investing in Virtual Real Estate: A Speculative Venture Investing in virtual real estate is a speculative and risky venture, but it can be rewarding. It is essential to conduct thorough research before investing in virtual land. Consider the potential of the land, its location, and the experience you can create on it. The metaverse is an exciting concept, and its potential is vast. You could have an avatar of guitar legend Brian May giving haptic glove wearers lessons in a digital recreation of the famous concert venue Madison Square Garden. It is a piece of virtual real estate that would be worth a lot more than a song.

8 Things You Shouldn’t Do in the Metaverse

Each virtual world has its own rules and regulations about what the user can and cannot do when logging in. The metaverse is similar to Second Life and other games in that it allows users to take on alternate personas, meet new friends and create their characters. Although it is a digital world, think about what you are going to do you would do in the real world. Don’t touch anyone without their consent The first rule of the Metaverse is that you should never touch another avatar without their consent. Do not use violence This may seem obvious, but it is important to note that you cannot use guns, blasters, grenades, or even magic spells against other avatars if you are not in a PvP location. You cannot have more than one avatar Owning another avatar is one of the biggest bans in the Metaverse. The reason for this rule is that some users try to trick other avatars into “selling” their avatars, which can lead to people confusing you or people with bad intentions trying to take advantage of another identity. Beware of breaking the rules Most virtual worlds prohibit users from doing anything from exchanging real-world information with other users to using profanity. Many rules are basic behavioral things but it is best to be aware of these so as not to ruin someone’s experience. Racist or sexist words or behavior. Many Metaversos have strict “no hate speech” policies and permanently ban users who use words considered racist, sexist, or discriminatory. Don’t sell inappropriate or spammy products Many virtual worlds have strict rules about the products and services you can present in the game. Some only allow you to present products and services approved by their moderators. You may not display nudity of any kind Although some virtual worlds allow you to show nudity, most do not allow any form of nudity within the game. Some metaverses with nudity usually require you to be over 18 years of age. The only advertisements you will see are for user-safe products or services. The Metaverse makes money by selling ads to companies that want to sell their products and services to users. Most cyberspaces have strict rules that only allow companies to advertise safe products and services to users

Can you make money in the metaverse?

The Metaverse is a digital place where we can interact and exchange experiences, using new digital identities called “avatars”, using logical support, which replicates the real planet, but without its restrictions. If we contextualize this criterion what we can see is a new world, a new digital world. Then, if we imagine that we are part of the work of a world that gives us a vision of the proportion of things that have the possibility of doing. On the other hand, it is logical to think that a digital environment will have its crimes, simultaneously laws that regulate them, even its currency, logically digital. Some examples of metaverses to which you can enter Second Life: is a 3D virtual environment where users control avatars to socialize, learn and do business. Decentraland: is an online digital world that combines social resources with cryptocurrencies, NFTs, and virtual real estate. Microsoft Flight Simulator Microsoft’s Metaverse is the alliance of the digital and physical universes with which they can engage deeper connections between individuals in the work environment. How to earn money in the metaverse? The stock market: A long-term investment in some interesting position in the metaverse will surely give you a return on investment. Business: In the metaverse, there are businesses with the possibility of being materialized in the physical world, i.e. there can be a store in the metaverse and when you make a purchase it could be delivered physically. The economy of the metaverse is managed through cryptocurrencies and NFTs, which are also revalued and in themselves form a business opportunity. Real Estate: Some metaverses such as Descentraland own “land” or properties that can be bought and subsequently sold at a higher price. E-learning: Nowadays it is common to see universities that have anatomy classes through virtual reality, something that could bring the metaverse is that from your home you can move around the body virtually and know all its functions, the imaginative and logical mixture is what will leave the learning. Works of Art: The NFT are unique digital objects and when it comes to works of art these have been quoted impressively. Conclusion The metaverse can already be entered, without the need for special equipment, but soon we will be able to have virtual reality glasses, which will immersively take you to unimaginable places or have sensory, touristic, gaming, and even business experiences that you have never previously experienced. The metaverse will be a world to explore, but it will require cybersecurity services, retail, wholesale, and events.

Can anyone enter the metaverse?

The metaverse is an interesting and quite fashionable subject. There will constantly be discrepancies around it, and many people wonder if it is already possible to enter it, so we will see in what ways the metaverse already exists. What is the Metaverse? The metaverse is a shared, immersive, highly interactive, hyper-realistic virtual place. The occupations practiced in this space have the possibility of combining physical and digital activities. This technology is already opening space in the world economy for its infinite modalities of development. How to enter the metaverse? Most professionals agree that entering the metaverse is like entering “the new internet”, a natural evolution. All of them with the property of being immersive, which means that to enter, you will have to have primary physical and digital properties. The metaverse from web browsers While the metaverse differs drastically from the way we see the digital planet, you can still enter via browsers. It is not such a virtual place or realm, but there is a sense of digital presence thanks to the graphical animation technologies. The way to enter could be by computer or mobile device. In this order of ideas, Roblox is more than a game, it is one of the most primordial ways to enter the metaverse through web browsing. We also have Metaverses such as Decentraland and Sandbox which we can enter from their web pages. Metaverse Apps But before that, around 2003, what is considered the first virtual world: Second Life was born. It is a digital world in the form of a social network with completely open programming that allowed users to interact and have intellectual property. There are a variety of applications that allow you to interact in the metaverse. Microsoft also has an app, called altvr.com. Virtual Reality Virtual reality (VR) is the most important technology in the metaverse. As a benefit, the customer’s experience is much more complete, because these devices recognize all movements and reproduce them virtually. This technology is already used in hospitals or military camps, or schools for pilots since you can use it to simulate situations and be able to solve them as you would in real life. Now, for the general public, work is currently being done to provide a fully immersive virtual reality environment. This means that it will disconnect users for moments from the physical world to live the whole experience digitally. Augmented Reality Augmented reality is how individuals interact in a metaverse, using the real world as a background. For this, they have the possibility of using different resources such as glasses or specific helmets for this reality. If you wish to enter this kind of reality, you can do so, for example, with the well-known Niantic game Pokémon GO. Another eye-catching version of augmented truth is provided by Google with its widely identified glasses (Google Glass). However, while augmented reality technologies remain quite elaborate in corporate spaces, they are still lacking in the widespread consumer market. Metaverse Games There is a very well-known game that you can enter by having a computer with minimum requirements and a Steam account, we are talking about the game VR chat, which is a world in which you can be the person you want to be while living with people from all over the world in different spaces that simulate reality places such as bars, open spaces, hotels, restaurants and so an infinity of things. The game requires the use of a virtual reality helmet for complete immersion, but it is not necessary since you can see and move around the world through your monitor, mouse, and keyboard.

Celebrities who already own a land in the Metaverse

The concept of the metaverse has become so widespread that there is a gigantic proportion of people who believe that there is a virtual “place” that serves as an access point. What does exist are a multitude of proposals that fall under the Metaverse initiative, such as virtual games, digital universes to connect to for socializing, or other types of initiatives. Celebrities in the metaverse: Snoop Dogg He has landed in The Sandbox which is one of the metaverses on the Ethereum blockchain. This space is going to create a virtual representation of his real mansion that he has in California. He has already announced that, once his virtual home is open, he will use it to arrange various events, such as car shows, virtual concerts where he will perform himself, or pool parties. Quite a few people are still waiting to go to Snoop Dogg’s virtual mansion, and best of all: there is someone who has applied for the chance to be Snoop Dogg’s virtual neighbor, so he has bought the house next door. Paris Hilton Paris has also brought her real mansion to the virtual realm, so her fans will be able to see it up close. Not only that, but she mentions that one of the attractions of being able to go to her mansion virtually is that users will be able to go into her closet and digitally merchandise several of her clothes. Other celebrities in the Metaverse Celebrity Lim Junjie, one of Singapore’s most celebrated artists, has invested a huge proportion of money in buying land in Decentraland. Model Sara Sampaio has bought a private island in Sandbox while Vashu Bhagnani has invested in buying a virtual place known as Poojaverse to be used by his organization. Also, tennis player Stanislas Wawrinka has bought a private island in Sandbox. Metaverse costs Land values in the metaverse have grown enormously in 2021: if we take the data from the analysis, in the first month of the year of 2021 they had an average cost of $100, however, already in the last month of the year of that same year, the figure climbed to $15,000 on average. Along the same lines, according to Forbes, around 8,000 virtual lands were sold per month in the two worlds (The Sandbox and Decentreland), at an average transaction cost of 3.5 Ethereum between November 2021 and January 2022.

Who are the owners of the metaverse?

In an increasingly digital world, the line between the real and the virtual is becoming blurred. The purpose of Mark Zuckerberg, founder of Facebook, and other monumental technological leaders is to produce a virtual network through which individuals can interact and do business online. This is how technological entrepreneurs, with their revolutionary ideas, have become the enormous visionaries of the 21st century. We are talking about personalities such as Mark Zuckerberg, Jeff Bezos, and Elon Musk. The virtual universe One of the consequences of the aforementioned technological evolution is that the line between the real planet and the virtual one is increasingly blurred. We have even been able to immerse ourselves in video games thanks to virtual reality or insert virtual resources into the real world through aumented reality. In other words, we are doing more and more of our daily work from the Internet and, in this way, we depend more on the whole virtual world than on the whole real world in various areas of our lives. What is the Metaverse? The metaverse will be a realm in which humans could interact both socially and economically through avatars in cyberspace, which functions as a reflection of the entire real world, but without the physical restrictions of the real world. Interactivity: It has to have the function of influencing objects and users. Incorporeality: The metaverse removes physical barriers and the closest thing to corporeality would be found in resources such as our avatar, which would represent our identity. Persistence: The metaverse will become more concrete and will converge in the alliance of diverse technologies in assignment with virtual immersion so that our life there will enjoy continuity. Who are behind the metaverse? For the metaverse to see the light of day, the promotion of the leading organizations in technology and novelty to a universal degree is needed, and this is how it is being: the advances are notorious and the investment will expand in the following years. Next, we learn what both organizations that are currently leading this plan remain accomplishing. Epic Games The company author of Fortnite or Roblox made a taste on April 13, 2021, an investment of about one billion dollars for the work of a “long-term perspective of the metaverse”. Even Sony Group Corporation has contributed to the cause with an additional investment of two hundred million to enter fully into the plan and give both its technology and its entertainment avenues. Facebook The company led by Mark Zuckerberg was achieved with the company Oculus, specializing in virtual reality glasses. In 2021, Facebook made taste the construction of 10,000 jobs on the European continent over the next 5 years to develop the metaverse.

How can we enter the Metaverse?

Mark Zuckerberg has announced the Metaverse as the greatest thing his company has ever achieved and shows us a diverse future in which we will have the ability to transport our daily lives into immersive universes. Facebook’s Metaverse is in creation, however, there are already immersive experiences outside of Meta’s technology. Glasses and controls for a more immersive experience. To enter the many possibilities that already exist you can use the Oculus Quest 2 glasses which are lightweight, adapt to the size of your head, do not need cables, have a fast processor, and have next-generation graphics. With these multipurpose devices, you will be able to work, play, and similarly browse web pages as we do with smartphones and laptops. The hand controls are necessary because with the buttons you can choose the game possibilities, and they give the feeling that your virtual hands are synchronized with yours. Virtual events With Horizon Venues you will have full passes to concerts, comedy shows, and sports without leaving your home and in the front row. They also can experience video games in first person and experience horror, the battle for survival, adrenaline, or other complicated and captivating emotions. Likewise, through Beat Taste, you can attend concerts by artists such as Billie Eilish or Imagine Dragons. Working in the metaverse Quest for Business is a business solution to generate immersive virtual reality experiences for businesses, which can be accessed through Facebook. At the end of this year, they will start to give a private beta version for several companies and until 2023 it will be available for each of the organizations. Slack and Canva Services like Slack, Dropbox, Canva, Facebook, and Instagram fast will work in virtual reality as 2D dashboard applications in Horizon Home. Presence Platform Is a vast array of artificial intelligence and machine perception abilities that enable the generation of realistic voice, assignment, and mixed reality experiences that seamlessly blend virtual content with a customer’s physical planet. They integrate Passthrough, Spatial Anchors, and Scene Understanding tools to produce complex experiences in domestic spaces. Experience that seeks to feel more physical Yes, the initiative is to make you feel like you are picking up an object, to perceive its texture with Interaction SDK, which will feature high-quality manual collaborations and a library of tactile gestures. The Samsung Metaverse As part of the news announced at the Consumer Electronics Show (CES) 2022, Samsung Electronics America opened the doors to its Metaverse , a virtual real estate located in Decentralised, which simulates its physical New York City campus. To live the full Samsung 837X experience, you must produce an avatar and know the areas where the company gives knowledge of games, new releases, and unique and exclusive NFT badges. “The Metaverse makes it possible for us to transcend physical and spatial parameters to generate unique virtual experiences that could not happen otherwise. There are 2 possibilities to enter Samsung 837X: one is to create a session, generate an avatar and register the MetaMask digital wallet with which they can collect cryptocurrencies, exchange digital assets and succeed in wearables.

Examples of the Metaverse

We are years away from seeing the metaverse in action. At least, that is what Meta (Facebook) says, who is already working on a virtual world where users will be able, among other things, to communicate with their friends or relatives in a way very similar to how they do it in reality. In any case, Meta has not invented the term metaverse either. The term metaverse comes from a virtual world where we can interact with other individuals, this concept has been present for years in the video game industry, although not exactly with that name. Fortnite Metaverse While the game is based on competing against dozens of players on a map until remaining the last one standing and winning the game, the game’s ecosystem became a huge platform where interacting with users through avatars. Fortnite makes it possible for players to customize their characters with ‘skins’ that have the possibility of being purchased in the in-game store. These are presented in the games, and other players can admire or even acquire them if they want to. It is also possible to chat with other players through voice chat or make moves that have the possibility of representing friendship. Users can even make their character dance. Habbo and Second Life are also metaverses. Habbo is another representation of the metaverse. This platform, created by the Finnish company Sulake, is very similar to the metaverse that Mark Zuckerberg, founder of Facebook, wants to build since this virtual world is a space where users can interact with each other through different virtual spaces. Curiously enough, Haboo (also called Habbo Hotel) offers the possibility of chatting with friends through chat rooms in the shape of hotel rooms. Habbo also has its virtual currency, the ‘Habbo Coins’, which can be exchanged for real money. Second Life metaverse Second Life is another huge example of a metaverse before Meta. This virtual platform, in particular, enables the relationship between users through avatars and different spaces known as viewers. The digital possessions of Second Life are a criterion very similar to that of the NFTs since they can only be used virtually. To trade an object on the platform, in addition, a virtual currency called the Linden dollar is required, which is only available in Second Life. NFTs and cryptocurrencies are important in the virtual world, and they come before Meta. Both NFTs and cryptocurrencies could also be considered part of the metaverse, and they also come before Meta. NFTs are digital possessions that the user can only interact with virtually, just like cryptocurrencies. Both assets, moreover, have different uses in virtual worlds. For example, it is possible to acquire an NFT of an object or add-on for a virtual game based on the metaverse, and proof of this is the yacht in the video game The Sandbox that was acquired for 149 Ethereums, about $650,0000 at approximately the exchange rate. They also called non-fungible tokens, in short, are digital possessions with which the customer can only interact virtually, just like cryptocurrencies. Of course, the metaverse that we could see in a few years will be much more advanced than that of Habbo or Second Life.

Fidelity seeks new opportunities in the Metaverse market.

Fidelity explores metaverse possibilities and plans to launch NFT and virtual real estate markets. Fidelity’s Durbin says wealth managers have yet to understand cryptocurrencies. Fidelity files three trademark applications and enters the metaverse with big plans. The company capitalizes on key areas such as virtual real estate investing, NFT trading and marketplace services. The company has filed three U.S. trademark applications covering a range of web3 products and services, including virtual real estate investing, cryptocurrency trading and NFT marketplace, among others. According to the filing, the company also seeks investment services for mutual funds and pension funds in the metaverse. “Giving classes, workshops, seminars and conferences in the field of investment and marketing of financial services in the metaverse and other virtual worlds,” the filing said. Metaverse e-payments will also launch, the presentation said, “financial management of credit card accounts in Metaverse and other virtual worlds.” Digital asset trading services on Metaverse will combine NFT, cryptocurrency, and e-wallet services along with financial management advisory services on virtual real estate and referral services. Fidelity’s push into digital assets Fidelity Investment’s push into cryptocurrencies this year has been excellent despite heavy criticism from some policymakers over recent cryptocurrency offerings and market declines. In April, the company announced plans to offer companies and their employee’s access to Bitcoin (BTC) in their 401(k) retirement accounts.

The importance of the digital marketplace with the metaverse and NTFs

First of all, it should be noted that companies can develop their business in the Metaverse through NFTs or Non-Fungible Tokens. These are nonfungible tokens which are an object similar to a currency in the digital world, but without legal tender value since it is created by a private entity, as is the case of cryptocurrencies. Coins as legal tender are fungible: if you need to pay with euros, it doesn’t matter. Uses of NFTs Their use started with collectors, as was the case in numismatics (collecting coins, medals, tokens, and paper money), but has moved to the digital world. In music for limited editions, in cinema to buy movies, in sports athletes sell their image as NFT and in fashion, where it evolves more along with the world of video games, physical products are sold but in the virtual world. “A participant can walk through a virtual mall and buy a digital Mickey Mouse costume for their avatar at the Disney Store, then go to the food court to pick out some food and have it delivered to their home via Uber Eats. and enjoy a live Beatles concert at the Spotify Performing Arts Center. You can watch the concert on your AirPods on Spotify whenever you want to run in the physical world and compete against your friends in an AR Peloton-like experience. How to create an NFT On this website, we find the testimony of Emily Dickinson, a poet who turned her works into NFTs to sell them. As he tells us, the first step is to define the concept, that is, to give a name and meaning to what you are going to create. Fortunately, almost no programming knowledge is required to coin NFT, and there are platforms or marketplaces such as OpenSea or Rarible that make things easier for the user. For example, OpenSea uses Ethereum and Polygon as blockchains. It requires an ETH wallet like MetaMask or Coinbase and pays the fees charged by the blockchain used. Now with this, we are ready to connect to the community. How NFTs are linked to the Metaverse The Internet started with Web 1.0, where it was read-only, designed for businesses, applications were digital forms and based on home pages. It allows reading and writing, it is made for communities, the applications are digital and it is based on social networks. Social networks that form communities and blogs appear and change the concept of the Internet. And the next will be Web 3.0, where privacy is intended, it is made for people, applications are intelligent and it is based on blockchain technology. Examples of NFTs in the metaverse NFTs of Beeple’s works were sold by Christie’s auction house for over €69 million. The first tweet was converted to NFT and sold on Ethereum for almost $3 million. The first record to be sold as NFT was made by Kings of Leon for over $2 million. It consists of setting up an online virtual environment where users can interact, talk, and generally communicate. Problems selling NFTs in the metaverse Tarantino has created seven NFTs that he intends to sell, consisting of a digitally scanned scene from the handwritten pulp fiction script, with the director’s voiceover. For this, Miramax sued Tarantino in November 2021, alleging that the director had no rights to develop, market, and sell NFT related to the production company’s films. The most recent and notorious lawsuit was by Nike, a shoe brand, against Stockx, an online marketplace for selling shoes, primarily for selling unauthorized images of Nike shoes as NFT. And this lawsuit is filed based on trademark infringement, so shoppers are not confusing NFT with the shoes Nike sells. StockX receives the shoes for resale, and verifies that they are genuine, which is an additional value, so Nike’s claim cannot be based on counterfeiting or infringement of image rights, intellectual property, etc., since the shoes become the StockX truly manufactured by Nike simply because their originality translates into NFT.

The Metaverse and the NFTs – Key Differences

In recent months we have seen emerging technology news and trends centered on the Metaverse. The Metaverse along with NFTs The Metaverse offers many new experiences in the virtual world such as attending virtual concerts, traveling, shopping, transacting, going to the movies, trying on clothes, changing the way you work, creating new branding, etc. The main connection between Metaverse and NFTs is that it contains a complete economy and encompasses the physical and virtual worlds, so it is decentralized. Hence the assignment between the two is related to digital assets and how value is assigned to them. The blockchain When we talk about NFTs as assets for transacting in the metaverse, it is necessary to clarify that they use the same blockchain technology that cryptocurrencies use, although they are not a type of currency per se. We know digital assets as works of art, video game content, music, or any material that can be attached to that particular token. Hence why so many artists and content creators have joined this new trend of monetizing their work. The assignment with blockchain goes through a fundamental pillar as it is that this technology ensures that these assets are verifiable, that is, buyers of a single asset can monitor it. Why are NFTs the key to the metaverse? The unlimited trading opportunities offered by the Metaverse make its association with NFTs a natural fit. NFTs can help gain exclusive access to a specific location in the Metaverse and virtual property titles. Examples include: Fair and transparent economy: the union of the two allows individual users and businesses to easily represent their assets and solutions in the real world in a decentralized digital environment. The blockchain network would be responsible for providing transparency and immutability as the metaverse would be based on this fair and open economy where there would be no possibility of artificial inflation of values. Purchase of property: metaverses allow users to obtain full ownership of virtual rooms in the metaverse through NFT. Examples include selling virtual land for profit or renting land for passive income related to building business, or event development. The possibilities are endless and there is much more to discover. The coming together of NFT, Metaverse, and Blockchain marks a tipping point and has the potential to transform the future.

8 Things You Shouldn’t Do in the Metaverse

Social Media Marketing Predictions for 2023

Social networks have been very active this year, with Meta continuing its gradual decline, TikTok continuing its rise and Twitter in a delicate position. No one knows what will happen, but we can see the potential for real and viable changes next year. Top social networks Facebook Facebook has been the biggest loser because it is the network least engaged with young people, but Zuckerberg says he has plans to get things back on track. More ads and people are recommended by algorithms. This trend originates from TikTok. Instead of forcing you to create your social graph, TikTok focuses on showing the best content of all. Therefore, 40% of the content in your main Facebook feed will come from pages you don’t follow, as Facebook will try to promote content appropriately, giving brands more opportunities to buy ads. Family and friends This could lead Facebook to find other ways to better highlight posts from family and friends. Facebook’s main differentiator, TikTok, calls itself an “entertainment platform” rather than a social networking app. The reason Facebook has lost its popularity is that people no longer use these applications and, therefore, have moved away from the social element. Avatar integration Meta wants people to get excited about the Metaverse. One way they are doing this is by integrating digital avatars in more places within their app. By promoting the use of avatars as a form of digital identity, we can encourage more people to participate through digital personas, which are an important part of participation in the Metaverse. Ads in DMS As mentioned above, with increasing participation in DMs, Meta will place more emphasis on tools to help brands embrace this shift. Meta recently highlighted the growth of click-to-message ads on both Messenger and WhatsApp to encourage this behavior, and marketers are pushing for even more advertising options to appear to match this overall shift. Virtual reality. Another way Meta is facilitating changes in the metaverse is through VR posts, including the already announced option to share from VR to Reels. We expect Meta to offer new VR-sharing options, such as video chat and direct publishing options, to help show people what they are doing and what they are missing in their VR space. Augmented reality experience With many already in Metaverse, Meta is looking to promote another stage of development: augmented reality glasses and publications. This will bring many new features and experiences within the app. If Meta can jump in soon and take this space, it could be a big boost to their plans for the broader Metaverse, and we can also expect Meta to start encouraging more AR tools on Facebook and Instagram. Instagram Instagram is eager to fend off competition, and it seems to have succeeded so far, as the app recently reported that it now has 2 billion monthly active users. However, it will continue to operate by copying all the trending features from all the trending apps to ensure that Instagram maintains its position as a major social app. Here’s what could be coming to the app: More content is recommended by the algorithm. Like Facebook, Instagram is also leaning toward AI content recommendations to maximize user engagement, though it’s still not exactly a welcome addition. Right now, it doesn’t seem to be working, but Instagram wants to show people more of the best content from across the app, with a particular focus on highlighting creators, which is also seen as an important driver moving forward. Next-level integration. Instagram is expected to incorporate new ways to create content in 2023, including AR publishing, 3D, and further integration of NFT art. By providing creators with more ways to create and perform this next-level art, Meta can help guide them as they create in the metaverse. AR and more interactive ads This is where new opportunities arise for brands, such as augmented reality advertising and interactive ad formats, which will engage users in entirely new ways. Direct buying While not yet launched, Instagram is still experimenting with in-person shopping, which has been hugely successful in other markets. If this gains more traction, it could become a big source of revenue for the app, in addition to increasing its in-stream commerce capabilities. Twitter Musk has laid out some vague plans, none of which appear to be finalized, but which also appear to replace entire app management and engineering teams. This means anything is possible and unprecedented in Twitter’s past. Here’s what you can expect from Twitter: A new push for subscriptions. Musk has repeatedly said he wants to use subscriptions as a way to increase Twitter’s revenue, but he also wants to provide another layer to keep bots out of the app. Variable Algorithm This is one of Musk’s pet projects, implementing ways to help users better understand how algorithms determine their Twitter experience and choose the algorithmic elements that influence their tweet feeds. It gives users the option to control their experience. To the point. Freedom of expression. Another factor Musk repeatedly points out is the commitment to “freedom of expression” in apps, allowing any kind of free speech within the law, rather than applying limits or restrictions based on internal parameters. Payment opportunity. Musk is exploring the possibility of using his platform as a means to facilitate payments, possibly through cryptocurrencies. Cryptocurrency could have great potential to launch Twitter as a new banking service, which could facilitate all new types of money transfers, commerce, product advertising, and more. Longer Tweets Musk plans to integrate longer Tweet options to allow more types of posts to be shared within the app. Longer videos as well. LinkedIn The professional social network continued to post “record levels” of engagement throughout the year. LinkedIn is poised for continued growth, and in 2023, you can expect the platform to provide more data and more links to LinkedIn learning courses to enhance its offerings. More data to guide job seekers. LinkedIn has the largest database of career and professional information ever created, and