metaverse brand marketing

NFT vs Metaverse – Key Differences

In recent months we have seen emerging technology news and trends centered on the Metaverse. The Metaverse along with NFTs The Metaverse offers many new experiences in the virtual world such as attending virtual concerts, traveling, shopping, transacting, going to the movies, trying on clothes, changing the way you work, creating new branding, etc. The main connection between Metaverse and NFTs is that it contains a complete economy and encompasses the physical and virtual worlds, so it is decentralized. Hence the assignment between the two is related to digital assets and how value is assigned to them. The blockchain When we talk about NFTs as assets for transacting in the metaverse, it is necessary to clarify that they use the same blockchain technology that cryptocurrencies use, although they are not a type of currency per se. We know digital assets as works of art, video game content, music, or any material that can be attached to that particular token. Hence why so many artists and content creators have joined this new trend of monetizing their work. The assignment with blockchain goes through a fundamental pillar as it is that this technology ensures that these assets are verifiable, that is, buyers of a single asset can monitor it. Why are NFTs the key to the metaverse? The unlimited trading opportunities offered by the Metaverse make its association with NFTs a natural fit. NFTs can help gain exclusive access to a specific location in the Metaverse and virtual property titles. Examples include: Fair and transparent economy: the union of the two allows individual users and businesses to easily represent their assets and solutions in the real world in a decentralized digital environment. The blockchain network would be responsible for providing transparency and immutability as the metaverse would be based on this fair and open economy where there would be no possibility of artificial inflation of values. Purchase of property: metaverses allow users to obtain full ownership of virtual rooms in the metaverse through NFT. Examples include selling virtual land for profit or renting land for passive income related to building business, or event development. The possibilities are endless and there is much more to discover. The coming together of NFT, Metaverse, and Blockchain marks a tipping point and has the potential to transform the future.

Luxury fashion and beauty brand Yves Saint Laurent has filed NFT and metaverse trademark applications for its name and logo

Famed French luxury goods company Yves Saint Laurent Parfums SA is set to make its debut in the metaverse with an application for a trademark related to the use of non-fungible tokens (NFT) for virtual products. The company will launch hair and body care products ready for beauty lovers to use in virtual worlds. Yves Saint Laurent Parfums also plans to open online retail stores offering cosmetics, perfumery, and other virtual beauty products. Yves Saint Laurent Beauté offered a collection of 10,000 NFTs minted on the Polygon blockchain for sale in June. Yves Saint Laurent is owned by French luxury conglomerate Kering, which also owns Gucci. The latter is an active web3 player that has developed several NFT collections and metaverse experiences. With this entry into the web3 space, it seems that Yves Saint Laurent plans to appeal to a younger audience. Or, like many other fashion and beauty brands, the company sees the metaverse becoming necessary for an overall marketing strategy. 2022 was a pivotal year for integrated projects between the fashion and beauty industries, and the burgeoning Web3 space. High-end brands such as Gucci, Lacoste, and Tiffany presented interface strategies between NFTs and blockchain technology aimed at giving token holders more economic power as cryptocurrency prices fell significantly.

The importance of the digital marketplace with the metaverse and NTFs

First of all, it should be noted that companies can develop their business in the Metaverse through NFTs or Non-Fungible Tokens. These are nonfungible tokens which are an object similar to a currency in the digital world, but without legal tender value since it is created by a private entity, as is the case of cryptocurrencies. Coins as legal tender are fungible: if you need to pay with euros, it doesn’t matter. Uses of NFTs Their use started with collectors, as was the case in numismatics (collecting coins, medals, tokens, and paper money), but has moved to the digital world. In music for limited editions, in cinema to buy movies, in sports athletes sell their image as NFT and in fashion, where it evolves more along with the world of video games, physical products are sold but in the virtual world. “A participant can walk through a virtual mall and buy a digital Mickey Mouse costume for their avatar at the Disney Store, then go to the food court to pick out some food and have it delivered to their home via Uber Eats. and enjoy a live Beatles concert at the Spotify Performing Arts Center. You can watch the concert on your AirPods on Spotify whenever you want to run in the physical world and compete against your friends in an AR Peloton-like experience. How to create an NFT On this website, we find the testimony of Emily Dickinson, a poet who turned her works into NFTs to sell them. As he tells us, the first step is to define the concept, that is, to give a name and meaning to what you are going to create. Fortunately, almost no programming knowledge is required to coin NFT, and there are platforms or marketplaces such as OpenSea or Rarible that make things easier for the user. For example, OpenSea uses Ethereum and Polygon as blockchains. It requires an ETH wallet like MetaMask or Coinbase and pays the fees charged by the blockchain used. Now with this, we are ready to connect to the community. How NFTs are linked to the Metaverse The Internet started with Web 1.0, where it was read-only, designed for businesses, applications were digital forms and based on home pages. It allows reading and writing, it is made for communities, the applications are digital and it is based on social networks. Social networks that form communities and blogs appear and change the concept of the Internet. And the next will be Web 3.0, where privacy is intended, it is made for people, applications are intelligent and it is based on blockchain technology. Examples of NFTs in the metaverse NFTs of Beeple’s works were sold by Christie’s auction house for over €69 million. The first tweet was converted to NFT and sold on Ethereum for almost $3 million. The first record to be sold as NFT was made by Kings of Leon for over $2 million. It consists of setting up an online virtual environment where users can interact, talk, and generally communicate. Problems selling NFTs in the metaverse Tarantino has created seven NFTs that he intends to sell, consisting of a digitally scanned scene from the handwritten pulp fiction script, with the director’s voiceover. For this, Miramax sued Tarantino in November 2021, alleging that the director had no rights to develop, market, and sell NFT related to the production company’s films. The most recent and notorious lawsuit was by Nike, a shoe brand, against Stockx, an online marketplace for selling shoes, primarily for selling unauthorized images of Nike shoes as NFT. And this lawsuit is filed based on trademark infringement, so shoppers are not confusing NFT with the shoes Nike sells. StockX receives the shoes for resale, and verifies that they are genuine, which is an additional value, so Nike’s claim cannot be based on counterfeiting or infringement of image rights, intellectual property, etc., since the shoes become the StockX truly manufactured by Nike simply because their originality translates into NFT.

The Metaverse and the NFTs – Key Differences

Social Media Marketing Predictions for 2023

Social networks have been very active this year, with Meta continuing its gradual decline, TikTok continuing its rise and Twitter in a delicate position. No one knows what will happen, but we can see the potential for real and viable changes next year. Top social networks Facebook Facebook has been the biggest loser because it is the network least engaged with young people, but Zuckerberg says he has plans to get things back on track. More ads and people are recommended by algorithms. This trend originates from TikTok. Instead of forcing you to create your social graph, TikTok focuses on showing the best content of all. Therefore, 40% of the content in your main Facebook feed will come from pages you don’t follow, as Facebook will try to promote content appropriately, giving brands more opportunities to buy ads. Family and friends This could lead Facebook to find other ways to better highlight posts from family and friends. Facebook’s main differentiator, TikTok, calls itself an “entertainment platform” rather than a social networking app. The reason Facebook has lost its popularity is that people no longer use these applications and, therefore, have moved away from the social element. Avatar integration Meta wants people to get excited about the Metaverse. One way they are doing this is by integrating digital avatars in more places within their app. By promoting the use of avatars as a form of digital identity, we can encourage more people to participate through digital personas, which are an important part of participation in the Metaverse. Ads in DMS As mentioned above, with increasing participation in DMs, Meta will place more emphasis on tools to help brands embrace this shift. Meta recently highlighted the growth of click-to-message ads on both Messenger and WhatsApp to encourage this behavior, and marketers are pushing for even more advertising options to appear to match this overall shift. Virtual reality. Another way Meta is facilitating changes in the metaverse is through VR posts, including the already announced option to share from VR to Reels. We expect Meta to offer new VR-sharing options, such as video chat and direct publishing options, to help show people what they are doing and what they are missing in their VR space. Augmented reality experience With many already in Metaverse, Meta is looking to promote another stage of development: augmented reality glasses and publications. This will bring many new features and experiences within the app. If Meta can jump in soon and take this space, it could be a big boost to their plans for the broader Metaverse, and we can also expect Meta to start encouraging more AR tools on Facebook and Instagram. Instagram Instagram is eager to fend off competition, and it seems to have succeeded so far, as the app recently reported that it now has 2 billion monthly active users. However, it will continue to operate by copying all the trending features from all the trending apps to ensure that Instagram maintains its position as a major social app. Here’s what could be coming to the app: More content is recommended by the algorithm. Like Facebook, Instagram is also leaning toward AI content recommendations to maximize user engagement, though it’s still not exactly a welcome addition. Right now, it doesn’t seem to be working, but Instagram wants to show people more of the best content from across the app, with a particular focus on highlighting creators, which is also seen as an important driver moving forward. Next-level integration. Instagram is expected to incorporate new ways to create content in 2023, including AR publishing, 3D, and further integration of NFT art. By providing creators with more ways to create and perform this next-level art, Meta can help guide them as they create in the metaverse. AR and more interactive ads This is where new opportunities arise for brands, such as augmented reality advertising and interactive ad formats, which will engage users in entirely new ways. Direct buying While not yet launched, Instagram is still experimenting with in-person shopping, which has been hugely successful in other markets. If this gains more traction, it could become a big source of revenue for the app, in addition to increasing its in-stream commerce capabilities. Twitter Musk has laid out some vague plans, none of which appear to be finalized, but which also appear to replace entire app management and engineering teams. This means anything is possible and unprecedented in Twitter’s past. Here’s what you can expect from Twitter: A new push for subscriptions. Musk has repeatedly said he wants to use subscriptions as a way to increase Twitter’s revenue, but he also wants to provide another layer to keep bots out of the app. Variable Algorithm This is one of Musk’s pet projects, implementing ways to help users better understand how algorithms determine their Twitter experience and choose the algorithmic elements that influence their tweet feeds. It gives users the option to control their experience. To the point. Freedom of expression. Another factor Musk repeatedly points out is the commitment to “freedom of expression” in apps, allowing any kind of free speech within the law, rather than applying limits or restrictions based on internal parameters. Payment opportunity. Musk is exploring the possibility of using his platform as a means to facilitate payments, possibly through cryptocurrencies. Cryptocurrency could have great potential to launch Twitter as a new banking service, which could facilitate all new types of money transfers, commerce, product advertising, and more. Longer Tweets Musk plans to integrate longer Tweet options to allow more types of posts to be shared within the app. Longer videos as well. LinkedIn The professional social network continued to post “record levels” of engagement throughout the year. LinkedIn is poised for continued growth, and in 2023, you can expect the platform to provide more data and more links to LinkedIn learning courses to enhance its offerings. More data to guide job seekers. LinkedIn has the largest database of career and professional information ever created, and

Promoting NFT in the Metaverse

The metaverse is very important for the commercialization of NFT. Non-fungible tokens are used for various purposes, from the creation of marketplaces for the marketing of collections, to the creation of marketing campaigns based on airdrops. Contact us! NFT metaverse marketing Metaverse marketing campaigns dedicated to NFTs are a particularly useful solution to increase the success of a 3.0 project. Several world-famous brands, including Gucci, Coca Cola and Reebok, have invested in this new mode of interaction, organizing events and selling particular types of NFTs. The infinite features that only a non-fungible token can boast are the key to the success of NFT in the metaverse, which has quickly become the main source of exchange and interaction between brands and users. Promotion of NFT in the metaverse NFT metaverse marketing solutions are practically endless. Relying on an experienced team for the creation, positioning and promotion of NFT in the metaverse is fundamental for the success of a 3.0 project. Contact our experts and discover the right solutions for your brand.

Organization of Events in the Metaverse

The metaverse is a new world which not only consists of a latest generation ‘video game’, but also an infinite virtual space accessible to all, in which more and more users have started to invest time and money. Events in the metaverse represent an unprecedented opportunity for reach, branding and marketing. Our team is expert in organizing unique solutions which allow users to live unforgettable experiences. Contact us! Why organize an event in the metaverse? Creating events in the metaverse gives your brand the opportunity to connect with niches of consumers that are hard to reach elsewhere. The organization of events in this new world is particularly strategic as most metaverse users are young and they are the future. The organization of events is an area that is largely unexplored by many brands, which makes it a highly profitable and competitive solution that is useful for distinguishing a brand from its competitors. Some of the events that can be organized in the metaverse are: Conferences Exhibitions Congresses Seminars Concerts Organize events in the metaverse with Blue Manakin We are an agency that specializes in metaverse marketing. We will help you get the maximum return on your investment and bring your project to success. Trust our team of experts and create unique events that allow your potential clients to live unforgettable experiences.

Organize Experiences in the Metaverse

The expansion of metaverses and the evolution of 3.0 technologies, including machine learning and blockchain, have made it possible to create Metaverse Experiences that were unthinkable just a few years ago. The organization of unique experiences in the metaverse represents an unprecedented opportunity for reach, branding and marketing. Our team is expert in creating unique solutions which allow users to enjoy unforgettable experiences. Contact us! How to do marketing in the metaverse? The diversity of experiences that a brand can offer within the metaverse is practically infinite. Creating liveable experiences in this new world is particularly strategic as most metaverse users are young. They are the future. Some of the most successful experiences are: Virtual exhibits Distribution of exclusive assets Avatar customization Real-world joint activities Organize experiences in the metaverse with Blue Manakin We are an agency that specializes in metaverse marketing. We will help you obtain the maximum return on your investment and bring your project to success. Trust our team of experts and create unique ways to allow your potential customers to enjoy unforgettable experiences.

Sony buys 3D animation studio for a sports metaverse

Sony, one of the largest companies in the entertainment and electronics world, recently completed the purchase of Beyond Sports, an organization that specializes in using data from around the real world to generate 3D animations. Beyond Sports could bring Sony into the sports metaverse The news came a few days ago after it was announced that Sony had filed a patent to integrate NFTs into games in a new and unique way. Beyond Sports is a company specializing in 3D animation that has the technology to change the actual information of a sports game into a metaverse representation. This purchase and technology from Hawk-Eye Innovations, another organization owned by the conglomerate, will allow the organization to create real-time content related to basketball, baseball, tennis, and soccer. Hawk-Eye Innovations, acquired in 2011, creates technology that can locate the ball at any instant and be used by companies such as the National Football League (NFL) and the National Hockey League (NHL). The entertainment-focused Metaverse Sony can also give metaverse matches using its Playstation consoles as a delivery device. The company has already flirted with metaverse and NFT technology, filing a group of patents to use NFTs as a way to track the history and ownership of game assets. Sony CEO Kenichiro Yoshida has also previously proclaimed that Sony’s “priority is to create a metaverse around entertainment,” using every tool the brand has to this end.

Product Placement in the Metaverse

The metaverse is a new world which not only consists of the latest generation of ‘video game’, but also an infinite virtual space that is accessible to all. This is an environment in which more and more users have started to invest their time and money. The positioning of new products within the metaverse is a unique opportunity to reach and interact with communities that are difficult to intercept elsewhere. Contact us! Why invest in the metaverse? Collaboration between brands within each metaverse offers a great opportunity for any project. The ads present in this new world are unconventional as users interact with the metaverse thanks to 3D viewers that provide unique and unforgettable virtual experiences. Positioning your products in this context makes a big difference. Product placement in the metaverse We are an agency that specializes in metaverse marketing. We will help you get the maximum return on your investment and bring your project to success. Contact us and find out how to position your project in this new world.

Metaverse Ads

The metaverse is a new world which not only consists of a ‘videogame’ , but also an infinite virtual space accessible to all, in which more and more users have started to invest time and money. Users interact with the metaverse thanks to 3D viewers and live virtual experiences. They can create realistic avatars, meet other users, create virtual objects and properties, travel, participate in events, and much more. We are an agency that specializes in metaverse marketing. We will help you get the maximum return on investment and bring your blockchain project to success. Contact us! Why invest in metaverse ads? Within the metaverse, the formats and advertising solutions available are unique. The experiences that can be achieved in the metaverse allow you to interact with the reference community, involve it and also amaze it. The possibilities in the metaverse are practically infinite. For example, it is possible to organize different types of events including parties, conferences and concerts. An event in the metaverse represents an unprecedented opportunity for reach, branding and marketing for any brand. Ads in Descentraland Descentraland currently represents one of the most important metaverses. Placing ads in this new world is considered an important competitive advantage that is useful for distinguishing yourself from your competitors. Ads in Sandbox Sandbox offers different advertising solutions. The campaigns carried out in this platform offer innovative experiences that are unique on the market. Metaverse marketing campaigns We are pioneers in the installation and development of new metaverse marketing and advertising solutions. Trust our experts and conquer your audience.

PR Marketing for Metaverse

The diversity of dissemination tools that the metaverse offers makes this new world a perfect space to implement communication strategies, at different levels. Particularly for brands or metaverse projects, it is essential to cultivate a close relationship with stakeholders through PR actions. Our Metaverse PR experts will implement relationship strategies with the main actors present in the metaverse, selecting them based on the community of reference of the project. Contact us! How to develop a Metaverse PR Strategy? The diversity of digital assets that we can exploit in the metaverse, for any publication, is very different from traditional press releases. The material shared in this new world must be unique and offer unique experiences, capable of attracting the community. The Metaverse PR solutions that we can develop are endless, ranging from virtual products, to presskits developed on web 3.0, to the use of tokens to immersive experiences. Discover our Metaverse PR Services Our extensive public relations experience and deep knowledge of key metaverse stakeholders provide us with the skills your project needs to stand out. Contact us to find out how to promote your project.

Metaverse Marketing Agency

The metaverse has developed exponentially in recent months. The commercial potential of this new ‘world’ is invaluable. Metaverse marketing solutions offer users innovative experiences that were unthinkable just a few years ago. We are Blue Manakin, a team of experts in communication and 3.0 development strategies. We help brands understand how to develop the right marketing strategy within the metaverse. Contact us! Place your Brand in the Metaverse The metaverse is the virtual equivalent of a new world. An alternative reality where it is possible to live unimaginable experiences. The interaction with the community is fundamental. Users who access the metaverse are looking for new opportunities for exploration, interaction and relationships. Consequently, a solid metaverse marketing strategy is essential for any project that wants to be considered by potential investors. The solutions that allow you to position a brand within the metaverse are potentially infinite, yet choosing the most suitable for the project is a difficult task. Our team of consultants is constantly updated and develops cutting-edge solutions based on the project to be promoted and on the growth objectives within this new world. Determining the Universe of your Brand Thanks to our consultancy service, dedicated to metaverse marketing, you will not wander aimlessly. We will provide you with all the necessary elements to select the best platforms in which to position your project, allowing you to reach your target of reference. Contact us and find out which solutions are suitable for your project.

Metaverse Consulting Agency

The development of the metaverse and its expansion has been evolving for 15 years, however, the potential of this new ‘world’ in terms of marketing and business has only exploded in recent times. The Blue Manakin team has grown in parallel with the development of the metaverse. We are fully aware of the potential and possible solutions for developing a new blockchain project within the virtual world. Contact us! Metaverse Marketing Strategies We help brands understand how to develop the right marketing strategy within the metaverse. We bring blockchain projects to success. See more Funding in the Metaverse In the metaverse there are different platforms which vary according to the type of public interest. Knowing the projections based on real data is essential for investing in security. See more Technological Consultancy for the Metaverse The insertion of a brand or product in the metaverse undoubtedly requires the assembly of the appropriate technological infrastructure. Our technology consultants will provide the appropriate solutions for each project. See more Marketplace Conceptualization in the Metaverse NFTs are the method of exchange and transactions par excellence within the metaverse. The development of markets focused on the needs of each brand requires a high level of conceptualization and technological knowledge. We accompany you throughout the conceptualization process without ever leaving you to go it alone. See more Minimum Viable Product (MVP) Consulting Workshop Our MVP workshops provide useful solutions and alternatives to develop a potentially scalable product within the metaverse market. See more

Paid Marketing Web3

A successful campaign requires a defined and appropriate strategy. Our digital advertising experts create messages that hit the optimal target at the right time and in the right way. We optimize the budget of each campaign, pursuing the client’s objectives. Success doesn’t last forever. Each campaign needs constant refreshing to achieve optimal results. Our team are experts at optimizing paid marketing strategies. Campaign performances are constantly analyzed and shared with the customer through weekly reports. Contact us! Optimization of ADS Campaigns For our marketing team specializing in SEM, display and social ADS, budget optimization is essential. Our goal is that every amount invested is used to target the correct audience. We are data marketing experts and we implement a high level of segmentation in all our advertising campaigns. Regardless of the platform, we make sure your investment has a great ROI. We constantly monitor and optimize all our advertising campaigns. Our team specializes in CRO. See more Affiliate Marketing 3.0 affiliate programs represent an extremely effective 3.0 marketing tool. Each project should implement an affiliate program to maximize its results, with minimal effort. Our team can take care of every aspect of your affiliate program, from conception to management. We have extensive experience in 3.0 project management, so you can trust us to bring your brand to success. See more Banners & Rich Media for Forums and Communities We have a large catalog of spaces available in which we can place advertising banners for your project. The best way to get quality leads is to advertise in spaces related to the project sector. See more Facebook ADS The Facebook audience has unique characteristics. Promotion on this platform brings special tactical advantages to the benefit of each project. Trust our experts. See more Google ADS The presence of Google in all areas of the internet makes its advertising campaigns a fundamental activity in the growth of any project. We create different advertising campaign formats for Google ADS. See more Instagram ADS Instagram currently has a strong relationship with metaverse growth and several blockchain projects. The audience of this platform presents extremely interesting features for new 3.0 projects. Trust our experts. See more LinkedIn ADS Many important investor profiles are constantly present on LinkedIn. This platform is a professional network where communication and advertising on another level is required. See more Pinterest ADS Pinterest offers interesting dissemination qualities in its advertising campaigns, especially for NFT projects linked to design or fashion brands. See more Programmatic ADS Advances in recent years, such as machine learning or the semantic web, provide little-explored automation opportunities. Programmatic ADS are one of our most innovative services. See more Quora ADS Quora’s audience is distinguished by its level of expertise in various disciplines, particularly with regard to technological issues. Advertising on this platform requires, in addition to a high level of segmentation, the provision of relevant information to users. See more Twitter ADS Our team specialized in social ADS knows the peculiarities of the audience present on Twitter. Thanks to effective segmentation techniques we can make your Twitter campaigns a success. See more YouTube ADS Our team of experts has extensive experience in developing video advertising material and optimizing advertising campaigns on YouTube. Discover the different formats available to carry out successful campaigns on this platform. See more Reddit ADS The target audience for a large number of blockchain and metaverse projects is Reddit, a platform that hosts several communities that specialize in particular topics. See more Brave ADS On the surface Brave might seem a little strange, a browser characterized by the presence of ad blockers and tight privacy rules that also allows advertising. Taking advantage of the non-invasive parameters of web 3.0, Brave is an extremely interesting alternative to reach a highly segmented target audience. Check out the different advertising models available for Brave. See more Metaverse Advertising The metaverse is constantly expanding. In recent months several new platforms have been born with optimal spaces for advertising. Rely on Blue Manakin, we constantly monitor the new trends in the metaverse and the spaces favorable to advertising 3.0 and select the right solution for your project. See more

Metaverse Marketing Agency

The recent pandemic, which occurred in the last two years around the world, has led to an exponential growth in digital development, consolidated by 2021. The metaverse is a new world which does not consist only in a ‘videogame’ of the latest generation. It turns out to be an infinite virtual space accessible to all, in which more and more users have begun to invest time and money. The metaverse is in fact a digital world created thanks to the synergy of multiple technological elements including AR (augmented reality) and VR (virtual reality). Users interact with the metaverse thanks to 3D viewers and live virtual experiences. They can create realistic avatars, create virtual objects or properties, meet other users, travel, participate in events and much more. We are an agency specialized in metaverse marketing. We will help you get the maximum return on your investment and bring your blockchain project to success. Contact us! Advertising in the Metaverse – Ad Placement 3.0 The metaverse is constantly evolving and many brands have now integrated their services in this new world, such as Roblox and Fortnite, for example. Due to the unique environment present in the metaverse, ad placement often proves to be more advantageous than classic advertising methods. Brands like Gucci and Reebok are investing heavily in this new 3.0 marketing solution. Blue Manakin offers a complete service dedicated to ad placement 3.0. See more Brands in the Metaverse – Product Placement 3.0 The normal rules of conventional marketing do not apply in this new digital world. For this reason it is essential that, during the development and product placement phase, the brand relies on an experienced team capable of optimizing the positioning of the brand. See more Experiences in the Metaverse – Experience Placement 3.0 The metaverse is relatively young and the organization of experiences in this new world requires the expertise of a highly specialized team. Rely on Blue Manakin to plan and implement experiences in the metaverse, between virtual exhibitions and showrooms. We offer a complete marketing 3.0 service, designed to develop the project in synergy with the customer. See more Realization of Events in the Metaverse The possibilities in the metaverse are practically infinite and it is possible to organize different types of events including parties, conferences and concerts. An event in the metaverse represents an unprecedented opportunity for reach, branding and marketing for any brand. See more NFT in the Metaverse The metaverse is very important for the commercialization of NFT. Non-fungible tokens are used for different purposes, from the creation of marketplaces for the marketing of collections, to the creation of marketing campaigns based on airdrops. See more

Web Development of the Metaverse

Web development and design is an activity in constant evolution and it requires a clear knowledge in technological terms. When it comes to digital products related to the blockchain, using the latest trends in web development and design is a priority. At the Blue manakin our web development team for the metaverse is well versed in current trends. We have technically mastered the qualities of web 3.0 development, essential for the creation of effective web platforms within the metaverse Gradually, web development is evolving towards new and complex qualities such as new gaming platforms. Since the incursion of the blockchain through NFT P2E, M2E, PvP gaming platforms, our development team has specialized in the development and optimization of web platforms for gaming. Contact us! Our services dedicated to the metaverse are numerous, including: Real Estate Metaverse Real estate transactions in the metaverse have increased dramatically in recent months. We design web platforms dedicated to the real estate sector. See more Metaverse for Fashion The incursion of fashion brands in the metaverse is not a passing trend. Hundreds of brands have found in their metaverse web platforms an important way to connect with a new generation of consumers, through valuable resources such as NFTs. Metaverse Marketing In the metaverse, marketing is a predominant activity on which the diffusion of every activity carried out within it depends. A web platform specialized in metaverse marketing is, without a doubt, a powerful solution to attract new users. Metaverse Tourism Companies of international importance, such as Disney, have found in the metaverse an alternative reality in which to offer innovative experiences to users. Our team has all the necessary skills to develop any environment within the metaverse. We are an agency specializing in metaverse web development. We create cutting-edge web3 based platforms in which users can live experiences never imagined before.

Web 3.0 Marketing Agency

Marketing 3.0 arises from the need to create a horizontal, fair and sustainable interaction between brands and consumers, maximizing transparent communication. A marketing 3.0 strategy is now necessary to achieve success. The appropriate analysis of interests, interactions and user behavior allows you to understand how to actively interact with potential customers. The Blue Manakin team is expert in managing tailor-made marketing 3.0 projects. Contact us to find out more. Contact us! Blockchain Marketing Do you want to promote the growth of your blockchain project? We are an agency specializing in blockchain marketing projects. We will help you get the maximum return on investment and bring your crypto project to success. See more NFT Marketing NFTs are the latest trend in blockchain technology, art and financial speculation. Thanks to NFT marketplaces it is very easy to create projects, but very few become successful, this is why marketing NFTs is very important. See more Crypto Marketing We are specialized in the management and development of crypto marketing projects. We take care of analyzing blockchain projects from their conceptualization to their launch, detecting the key points, so that with our marketing strategies, we make them reach the moon. See more ICO Marketing Our team of crypto marketing experts will carry out a market study and an assessment of the strengths and weaknesses of the project to determine the target audience, content lines, channels and leading platforms, as well as the best advertising strategy. See more Metaverse Marketing We can organize virtual events in the metaverse, sell virtual wearables, and promote your project through banners located in the metaverse. We identify the ideal target audience and create the perfect narrative to grow your project through the metaverse. We take care of all the necessary aspects for the promotion. See more Branding Web 3.0 Branding 3.0 is only part of the 3.0 marketing strategy. Creating a 3.0 branding campaign and strategy requires not only the use of new technologies, but also assertive development tactics consistent with horizontal communication between brands and consumers. See more Production of Content Web 3.0 Content of value is able to generate significant interest among users and a large number of organic interactions. Blue Manakin’s creative team specializes in creating highly effective 3.0 content. See more Affiliate program Web 3.0 Affiliate 3.0 campaigns are useful for expanding the reach of a project. They often make use of blockchain technologies, including cryptocurrency, NFT and the metaverse. Discover Blue Manakin’s proposals. See more Video marketing Web 3.0 Video marketing 3.0 is based on the combination of high impact messages and production of potentially viral video content. The Blue Manakin team can take care of every phase, from concept to realization. See more Collaborations Web 3.0 Everything in the 3.0 environment is made up of new platforms, new figures of influence, and new ways of communicating. The creation of marketing 3.0 often requires established phases of collaboration with distinctive platforms and brands embedded in this environment. Marketing 3.0 is also based on a mix of platforms, influencers and innovative communication methods. See more E-mail marketing Web 3.0 The fundamental difference from traditional email marketing lies in the non-intrusive nature of email marketing 3.0. Email marketing 3.0 prioritizes the value of content and focuses on creating assertive messages that arouse empathy in consumers. See more Conversion rate optimization Web 3.0 The optimization of an advertising campaign depends, regardless of its budget, on the integration and optimization of strategies based on the analysis of statistical data and on in-depth knowledge of the person we want to impact. See more Data analysis Web 3.0 The definition of a marketing strategy 3.0 depends on a thorough knowledge of data interpretation and analysis. Data analytics 3.0 is the key to the success or failure of a campaign. See more PR Marketing Web 3.0 PR marketing 3.0 is one of the main services of Blue Manakin. Make your project known all over the world thanks to our team, which will take care of every necessary aspect. See more Marketing strategy Web 3.0 The 3.0 marketing strategies developed by the Blue Manakin team are based on our vast knowledge of the 3.0 environment. Our services include: data analysis, content creation, optimization and implementation of blockchain technologies. See more Influencer Marketing Web 3.0 Influencer marketing 3.0 covers a very broad spectrum, from social media like YouTube and Instagram to platforms such as Discord, Reddit and Medium. Thanks to our large database we have the possibility to select the most suitable influencers for the characteristics of your project. See more Paid Marketing Web 3.0 A paid marketing 3.0 campaign requires a delicate balance between potential results and tailor-made strategies, differentiated for each project and objective. Our team has extensive experience in this area. See more AMAs Ask Me Anything sessions are very important for the development of a 3.0 marketing campaign. They provide direct contact between the public and the brand, through one-to-one communication. See more Airdrop Marketing Web 3.0 Airdrops are events of great importance in the launch of new blockchain projects. The integration of NFTs into 3.0 campaigns made airdrops a major event. Blue Manakin offers a dedicated specialized design service. See more Web Design 3.0 Web 3.0 Web 3.0 provides users with extensive control over the navigation platforms used. The design and development of web 3.0 pages, in addition to a constant connection with blockchain technology, requires important graphic and technological elements for its implementation. See more SEO Agency Web 3.0 Each content, to position itself in search engines, requires SEO Oriented optimization. We provide a team of experts, who will carry out a preliminary analysis and implement the SEO improvements necessary to optimize the positioning of each web page. See more Social Media Marketing Web 3.0 Each blockchain project needs a cutting-edge marketing strategy to stand out, our team has extensive experience in managing and developing digital marketing and communication projects. See more Blockchain Listing Services We will take care of your blockchain project,

The integration of NFTs in brand marketing strategies

What for many experts in blockchain technology is one of the most important developments in recent years, for the public around the world it has aroused a growing and growing interest. Currently 2022 marketing trends point to the inclusion of NFTs in campaigns marketing for different brands.

Why are NFTs an excellent opportunity for brands?

The expansion of the utilities and applications of the different Tokens is without a doubt a source of opportunities in all directions. Particularly NFTs currently represent a great opportunity for different types of brands and companies.