examples of nft art

NFT vs Metaverse – Key Differences

In recent months we have seen emerging technology news and trends centered on the Metaverse. The Metaverse along with NFTs The Metaverse offers many new experiences in the virtual world such as attending virtual concerts, traveling, shopping, transacting, going to the movies, trying on clothes, changing the way you work, creating new branding, etc. The main connection between Metaverse and NFTs is that it contains a complete economy and encompasses the physical and virtual worlds, so it is decentralized. Hence the assignment between the two is related to digital assets and how value is assigned to them. The blockchain When we talk about NFTs as assets for transacting in the metaverse, it is necessary to clarify that they use the same blockchain technology that cryptocurrencies use, although they are not a type of currency per se. We know digital assets as works of art, video game content, music, or any material that can be attached to that particular token. Hence why so many artists and content creators have joined this new trend of monetizing their work. The assignment with blockchain goes through a fundamental pillar as it is that this technology ensures that these assets are verifiable, that is, buyers of a single asset can monitor it. Why are NFTs the key to the metaverse? The unlimited trading opportunities offered by the Metaverse make its association with NFTs a natural fit. NFTs can help gain exclusive access to a specific location in the Metaverse and virtual property titles. Examples include: Fair and transparent economy: the union of the two allows individual users and businesses to easily represent their assets and solutions in the real world in a decentralized digital environment. The blockchain network would be responsible for providing transparency and immutability as the metaverse would be based on this fair and open economy where there would be no possibility of artificial inflation of values. Purchase of property:  metaverses allow users to obtain full ownership of virtual rooms in the metaverse through NFT. Examples include selling virtual land for profit or renting land for passive income related to building business, or event development. The possibilities are endless and there is much more to discover. The coming together of NFT, Metaverse, and Blockchain marks a tipping point and has the potential to transform the future.
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Examples of the Metaverse

We are years away from seeing the metaverse in action. At least, that is what Meta (Facebook) says, who is already working on a virtual world where users will be able, among other things, to communicate with their friends or relatives in a way very similar to how they do it in reality. In any case, Meta has not invented the term metaverse either.  The term metaverse comes from a virtual world where we can interact with other individuals, this concept has been present for years in the video game industry, although not exactly with that name. Fortnite Metaverse While the game is based on competing against dozens of players on a map until remaining the last one standing and winning the game, the game’s ecosystem became a huge platform where interacting with users through avatars. Fortnite makes it possible for players to customize their characters with ‘skins’ that have the possibility of being purchased in the in-game store. These are presented in the games, and other players can admire or even acquire them if they want to. It is also possible to chat with other players through voice chat or make moves that have the possibility of representing friendship. Users can even make their character dance. Habbo and Second Life are also metaverses. Habbo is another representation of the metaverse. This platform, created by the Finnish company Sulake, is very similar to the metaverse that Mark Zuckerberg, founder of Facebook, wants to build since this virtual world is a space where users can interact with each other through different virtual spaces. Curiously enough, Haboo (also called Habbo Hotel) offers the possibility of chatting with friends through chat rooms in the shape of hotel rooms. Habbo also has its virtual currency, the ‘Habbo Coins’, which can be exchanged for real money. Second Life metaverse Second Life is another huge example of a metaverse before Meta. This virtual platform, in particular, enables the relationship between users through avatars and different spaces known as viewers. The digital possessions of Second Life are a criterion very similar to that of the NFTs since they can only be used virtually. To trade an object on the platform, in addition, a virtual currency called the Linden dollar is required, which is only available in Second Life. NFTs and cryptocurrencies are important in the virtual world, and they come before Meta. Both NFTs and cryptocurrencies could also be considered part of the metaverse, and they also come before Meta. NFTs are digital possessions that the user can only interact with virtually, just like cryptocurrencies. Both assets, moreover, have different uses in virtual worlds. For example, it is possible to acquire an NFT of an object or add-on for a virtual game based on the metaverse, and proof of this is the yacht in the video game The Sandbox that was acquired for 149 Ethereums, about $650,0000 at approximately the exchange rate. They also called non-fungible tokens, in short, are digital possessions with which the customer can only interact virtually, just like cryptocurrencies. Of course, the metaverse that we could see in a few years will be much more advanced than that of Habbo or Second Life.
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Where did NFT came from?

NFTs have been big business nowadays, many things have already been sold as such, from the first tweet to the New York Times articles (sold for half a million euros) to Marco Montemagno’s photos. According to Glitch CEO Anil Dash, the whole story of NFT began as an elaborate project for a hackathon (an event in which experts from different fields of computer science participate in various capacities) that had paired artists and programmers. What was its beginning? It was 2014, Dash writes when he was paired with digital artist Kevin McCoy on that project. We were at the height of Tumblr culture. A bustling and inspiring community of millions of artists and fans shared images and videos without attribution, compensation, or context. A solution to that problem became the seed of their idea. McCoy and Dash had created an early version of a blockchain-compatible means of claiming ownership of an original digital work. So they gave our creation an ironic name, not an acronym like NFT. They called it monetized graphics. Neither Dash nor McCoy patented the idea, although McCoy spent some later years evangelizing it. But both envisioned their creation as a way to give artists more control over their work. The technology would allow artists to exercise control over their work, sell it more easily, and protect themselves more strongly against others not authorized to appropriate it. Proto NFT approach The “proto NFTs” conceived by Dash and McCoy are fascinating because they are explicitly artist-oriented and not necessarily as interested in profit, unlike the NFT market we have now. McCoy, on the other hand, created ‘Quantum’ which is considered to be the earliest known NFT and one of the most historically important examples of crypto-art. The work of Kevin McCoy, a New York digital artist, simply depicts an animated geometric figure on a black background that keeps changing shape and color. It was created in May 2014. NFTs journey: NFTs have benefited artists, but this technology evolved much more, being many companies that have entered this world making different campaigns and more and more people are entering with new ideas of how to reward many people in this world.
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What are The NFTs are and how do they work?

NFTs (non-fungible tokens) are an asset that cannot be imitated, in the digital world that is compared to selling any other type of asset or property, but in an intangible way (soft technologies). These tokens can be viewed as certificates of ownership of virtual or physical assets. How do they work? With NFTs, art can be tokenized to create a digital certificate of ownership that can be bought and sold. As with cryptocurrencies, a record of who owns what is stored in a shared ledger such as the blockchain. The records cannot be falsified because this “ledger” is securely maintained by thousands of computers around the world NFTs can also contain Smart contracts that could provide the artist with, for example, a share of a future sale of the token. In many cases, artists retain the copyright to sell copies of those works and thus continue to sell. But for a buyer of an NFT who holds the token, it proves that he is the original owner of the work. Some people compare it to buying a copy signed by the author. In theory, anyone can tokenize their work to sell it as an NFT, but interest has grown following reports of multimillion-dollar sales. In this way, each person can give a “value” to the NFT with the simple fact that they believe that it is something valuable, that is the reason for the multimillion-dollar sales. Main characteristics of NFTs The main characteristic of NFTs is that they are not digital assets, but pieces of digital content that will be stored on a server. There are different value ranges for each NFT based on its rarity and exclusivity. therefore its value is greater and may even increase over time. They are based on two standards, the original ERC-721 of Ethereum, where NFTs began to move, and the more current ERC-1155, which allows working with several tokens at the same time through a single smart contract, unlike the original , which requires a smart contract for each token. We have already seen some examples of NFT throughout the entire article, la obra de Beeple El primer tweet Coleccionables de la NBA. NFT del meme Nyan Cat vendido por más de 700.000 dólares. NFT de la primera portada de la revista Time, actualmente en subasta. NFT de la antología de terror Killroy Was Here del cineasta Kevin Smith, actualmente a la venta. NFT Vic Rattlehead: Genesis de Megadeth, una imagen del logotipo de la banda y su mascota en movimiento, vendida por 18.000 dólares.
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apple aumenta comision

Apple increases its commission with applications that sell NFTs

Apple updated the App Store guidelines and included a section reporting that apps wishing to exchange NFTs must use its in-app purchase system. However, recent updates to the App Store guidelines make it clear that Cupertino also wants its share of the non-fungible token exchange. The Californian company yesterday released a list of modifications and additions to the guidelines that apps wishing to appear in the App Store must meet. And the most striking point is that all transactions made with NFT must be processed through the in-app purchase system. This means that apps that trade with NFT have to pay Apple up to 30% commission. “Apps can allow users to view their own NFTs, as long as ownership of the NFTs does not unlock features or functions within the app. Apps may allow users to browse other people’s collections of NFTs, as long as they do not include buttons, links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchases.” On the one hand, it is not surprising that it is trying to adapt the mechanics of the apps that are part of the App Store, given that this is a strict policy it has enforced for years. Apple seeks to take a share of what NFTs generate in the App Store. Apple maintains that its policy of not allowing external payment methods in the App Store seeks to protect its users’ information. Tim Sweeney, the studio’s post-Fortnite CEO, has no qualms about charging Apple after updating its App Store guidelines. “For cryptocurrency enthusiasts, this means that Apple is now adding a 30% tax on so-called ‘beneficial ownership’ of digital assets.
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metaverse-and-blockchain

The Metaverse and the NFTs – Key Differences

In recent months we have seen emerging technology news and trends centered on the Metaverse. The Metaverse along with NFTs The Metaverse offers many new experiences in the virtual world such as attending virtual concerts, traveling, shopping, transacting, going to the movies, trying on clothes, changing the way you work, creating new branding, etc. The main connection between Metaverse and NFTs is that it contains a complete economy and encompasses the physical and virtual worlds, so it is decentralized. Hence the assignment between the two is related to digital assets and how value is assigned to them. The blockchain When we talk about NFTs as assets for transacting in the metaverse, it is necessary to clarify that they use the same blockchain technology that cryptocurrencies use, although they are not a type of currency per se. We know digital assets as works of art, video game content, music, or any material that can be attached to that particular token. Hence why so many artists and content creators have joined this new trend of monetizing their work. The assignment with blockchain goes through a fundamental pillar as it is that this technology ensures that these assets are verifiable, that is, buyers of a single asset can monitor it. Why are NFTs the key to the metaverse? The unlimited trading opportunities offered by the Metaverse make its association with NFTs a natural fit. NFTs can help gain exclusive access to a specific location in the Metaverse and virtual property titles. Examples include: Fair and transparent economy: the union of the two allows individual users and businesses to easily represent their assets and solutions in the real world in a decentralized digital environment. The blockchain network would be responsible for providing transparency and immutability as the metaverse would be based on this fair and open economy where there would be no possibility of artificial inflation of values. Purchase of property:  metaverses allow users to obtain full ownership of virtual rooms in the metaverse through NFT. Examples include selling virtual land for profit or renting land for passive income related to building business, or event development. The possibilities are endless and there is much more to discover. The coming together of NFT, Metaverse, and Blockchain marks a tipping point and has the potential to transform the future.
Read more

Examples of the Metaverse

We are years away from seeing the metaverse in action. At least, that is what Meta (Facebook) says, who is already working on a virtual world where users will be able, among other things, to communicate with their friends or relatives in a way very similar to how they do it in reality. In any case, Meta has not invented the term metaverse either.  The term metaverse comes from a virtual world where we can interact with other individuals, this concept has been present for years in the video game industry, although not exactly with that name. Fortnite Metaverse While the game is based on competing against dozens of players on a map until remaining the last one standing and winning the game, the game’s ecosystem became a huge platform where interacting with users through avatars. Fortnite makes it possible for players to customize their characters with ‘skins’ that have the possibility of being purchased in the in-game store. These are presented in the games, and other players can admire or even acquire them if they want to. It is also possible to chat with other players through voice chat or make moves that have the possibility of representing friendship. Users can even make their character dance. Habbo and Second Life are also metaverses. Habbo is another representation of the metaverse. This platform, created by the Finnish company Sulake, is very similar to the metaverse that Mark Zuckerberg, founder of Facebook, wants to build since this virtual world is a space where users can interact with each other through different virtual spaces. Curiously enough, Haboo (also called Habbo Hotel) offers the possibility of chatting with friends through chat rooms in the shape of hotel rooms. Habbo also has its virtual currency, the ‘Habbo Coins’, which can be exchanged for real money. Second Life metaverse Second Life is another huge example of a metaverse before Meta. This virtual platform, in particular, enables the relationship between users through avatars and different spaces known as viewers. The digital possessions of Second Life are a criterion very similar to that of the NFTs since they can only be used virtually. To trade an object on the platform, in addition, a virtual currency called the Linden dollar is required, which is only available in Second Life. NFTs and cryptocurrencies are important in the virtual world, and they come before Meta. Both NFTs and cryptocurrencies could also be considered part of the metaverse, and they also come before Meta. NFTs are digital possessions that the user can only interact with virtually, just like cryptocurrencies. Both assets, moreover, have different uses in virtual worlds. For example, it is possible to acquire an NFT of an object or add-on for a virtual game based on the metaverse, and proof of this is the yacht in the video game The Sandbox that was acquired for 149 Ethereums, about $650,0000 at approximately the exchange rate. They also called non-fungible tokens, in short, are digital possessions with which the customer can only interact virtually, just like cryptocurrencies. Of course, the metaverse that we could see in a few years will be much more advanced than that of Habbo or Second Life.
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web3-integration

Examples of Web3

Web 2.0 and Web 3.0 refer to continuous iterations of the web, compared to the original Web 1.0 of the 1990s and early 2000s. Web 3.0 examples. Web 3.0 applications Referring to the crypto world, these are the applications that are promised to arrive and will be made available to everyone on this web. 1. Blockchain The blockchain is a record of transactions. Every time a new “block” of transactions is added to the chain, the copies in the database must be matched and modified. It can be used for any application to keep a record of transactions , however, most individuals associate it with cryptocurrencies, which we will address next. 2. Cryptocurrency Cryptocurrency (also successful as “crypto”) is a decentralized digital cash that is not controlled by any regime or central authority such as a bank. The supply of cryptocurrency is augmented by “mining”, which gives computational power to realize the blockchain in exchange for new currency. 3. The Metaverse In the Metaverse , your digital resources mingle with the natural planet and interact with the web in a much more “physical” way. It is a bit like the virtual planet of Ready Player One or any game of this era. Non-fungible tokens (NFT) NFTs are another cornerstone of Web 3.0. NFTs are essentially a form of cryptography, however, each NFT is unique and cannot be modified by another. NFTs are tied to digital or physical assets in the same way that a paper title to a home represents ownership. 5. Smart contracts A smart contract is only as good as the terms and logic in it, however accepting that the contract is fair, then a smart contract is going to be made to perform fairly.
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NFT-investment

Are NFTs a good investment?

The idea of any investment is to ultimately achieve a return. The same applies to the NFT market, the dynamics of NFTs are different. A survey of over 1,300 people by DEXterlab on Twitter has shown that most people who dive into NFT investing want to trade assets to make money. But to make a profit depends a lot on predicting the right time to make purchases and liquidations. The survey results show that more than 64% of the participants invested in NFT for the sole purpose of making money. But that only the remaining 42% achieved a highly profitable result from their investment in non-fungible tokens below 42%. Sense of ownership Another result obtained was that 15% of the respondents only wanted to belong to the NFT community. Examples of this are the largest NFT community Bored Ape Yacht Club which has several celebrities as members. Regarding the prices of NFTs, different people have different preferences. But the survey participants mentioned that they would opt for a modest price range of $50 to $500 per NFT. Conclusion: Currently, the bear market has driven down the prices of NFTs. Although some collections did not suffer so much from the price decline, others have lost quite a bit. So it is important to consider that although you can still make money with NFTs, the profit will no longer be the same as in the bull market. So we recommend that you look for an investment that gives you more than just the price.
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What are The NFTs are and how do they work?

NFTs (non-fungible tokens) are an asset that cannot be imitated, in the digital world that is compared to selling any other type of asset or property, but in an intangible way (soft technologies). These tokens can be viewed as certificates of ownership of virtual or physical assets. How do they work? With NFTs, art can be tokenized to create a digital certificate of ownership that can be bought and sold. As with cryptocurrencies, a record of who owns what is stored in a shared ledger such as the blockchain. The records cannot be falsified because this “ledger” is securely maintained by thousands of computers around the world NFTs can also contain Smart contracts that could provide the artist with, for example, a share of a future sale of the token. In many cases, artists retain the copyright to sell copies of those works and thus continue to sell. But for a buyer of an NFT who holds the token, it proves that he is the original owner of the work. Some people compare it to buying a copy signed by the author. In theory, anyone can tokenize their work to sell it as an NFT, but interest has grown following reports of multimillion-dollar sales. In this way, each person can give a “value” to the NFT with the simple fact that they believe that it is something valuable, that is the reason for the multimillion-dollar sales. Main characteristics of NFTs The main characteristic of NFTs is that they are not digital assets, but pieces of digital content that will be stored on a server. There are different value ranges for each NFT based on its rarity and exclusivity. therefore its value is greater and may even increase over time. They are based on two standards, the original ERC-721 of Ethereum, where NFTs began to move, and the more current ERC-1155, which allows working with several tokens at the same time through a single smart contract, unlike the original , which requires a smart contract for each token. We have already seen some examples of NFT throughout the entire article,
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The Lord of the Rings will have its own NFTs

Warner Bros Releases Lord of the Rings NFT Compilation Warner Bros. is dropping NFTs from its iconic 2001 film “The Lord of the Rings: The Society of the Ring,” analysis revealed Thursday. Functioning as a complete digital experience, NFTs integrate a 4K replica of the film, hours of behind-the-scenes bonus material, massive behind-the-scenes footage, and exclusive AR collectibles inspired by the film. Properties in the digital age Consumers today are able to have a greater sense of digital ownership by holding NFTs in their MetaMask wallets. In addition, it could be argued that self-custody is merely symbolic in this situation, given the control that Eluvio and Warner exercise over the metadata and the ironclad ownership of the IP of the NFT. Warner’s NFT experiment Jessica Schell, executive vice president of Warner and general manager of Warner Bros. Discovery Home Entertainment, mentioned that this drop of NFTs is an experiment designed to see if mass market audiences have a craving for web3 resources. “We want to learn, we want to engage, we want to understand what works in this space,” Schell said of Warner’s approach to Web3. For now, the launch of LoTR will only allow fans to trade in their entire NFTs as an exclusive bundle on the Warner NFTs marketplace. Are NFTs going to become a mainstream technology in Hollywood? NFTs safeguard Warner’s intellectual property from piracy, a fundamental and ongoing concern in the film industry. “The tape, for example, when broadcast, is DRM protected, and that DRM is implemented by the Eluvio Content blockchain,” Munson said, referring to digital rights management. “The authorization of the keys that make up the DRM is controlled by means of blockchain contracts, which means that if you do not have this NFT, you cannot transmit that.” Other examples of adoption of NFTs: Conclusion: This is only part of the new technological revolution that we have with the arrival of the blockchain in our world. Soon we will be seeing more adoption of crypto projects in more cases of everyday life.
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tora-NFT

Rabbis turn the torah into an NFT

The Torah is on its way to becoming an NFT on Ethereum. This great book is divided into 54 parts which are known as Parashah is going to be converted into a collectible token. Where the idea came from: The creators of this NFT have made this decision because they see the Torah as if this is the original and oldest blockchain in the whole world. Starting from the definition of a blockchain, the rabbis cite that the Torah has been passed down uninterruptedly from generation to generation for some 3,000 years. Tangibilizing immortality The features and properties of NFTs, built on blockchain, have the potential to cannibalize the religion of immortality. Just as in other faiths, in Judaism there is the religion of life after death, so immortality can make sense in blockchain as the function of being preserved and remaining in all time. Through the Torah, we connect our present generation and the past generation. What is the purpose of this? The plan for these collectible tokens is that they have the potential to be used as a gift, to honor an esteemed one, or to consummate, through their purchase, the commandment to cooperate with the writing of a Torah scroll. Another reason why they were encouraged to tokenize the Parashas as NFTs is to raise funds to finance the construction of novel physical copies of the Torah, since in general the creation of a physical scroll of this book with kosher certification, indicates that it respects the ceremonial prescriptions of Judaism that should be carried out with certain particular properties, is very expensive, ranging from 30,000 to 100,000 dollars. Up to now 6 quantities of the Torah already remain in the commercialization of OpenSea. The designer of these NFTs after finishing her conversion process to Judaism, in the early 2010s, elaborated some artworks with Judaic themes, as part of the D’rash Design Plan. Conclusion: The fact that something like this is happening is that already things like religion are going to be able to be immortalized in the crypto world since, in the very characteristics and properties of NFTs, built on blockchain, they can tangibilize the religion of immortality. Just as in other faiths, in Judaism there is the religion of life after death, so immortality can make sense in blockchain as the function of being preserved and remaining in all time. Another example of God and cryptocurrencies is one in which a message from the New Testament has been integrated into the 666,666 blocks of the Bitcoin blockchain. Maybe with these examples, more religions will be encouraged to enter the crypto world.
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NFT-begins

Where did NFT came from?

NFTs have been big business nowadays, many things have already been sold as such, from the first tweet to the New York Times articles (sold for half a million euros) to Marco Montemagno’s photos. According to Glitch CEO Anil Dash, the whole story of NFT began as an elaborate project for a hackathon (an event in which experts from different fields of computer science participate in various capacities) that had paired artists and programmers. What was its beginning? It was 2014, Dash writes when he was paired with digital artist Kevin McCoy on that project. We were at the height of Tumblr culture. A bustling and inspiring community of millions of artists and fans shared images and videos without attribution, compensation, or context. A solution to that problem became the seed of their idea. McCoy and Dash had created an early version of a blockchain-compatible means of claiming ownership of an original digital work. So they gave our creation an ironic name, not an acronym like NFT. They called it monetized graphics. Neither Dash nor McCoy patented the idea, although McCoy spent some later years evangelizing it. But both envisioned their creation as a way to give artists more control over their work. The technology would allow artists to exercise control over their work, sell it more easily, and protect themselves more strongly against others not authorized to appropriate it. Proto NFT approach The “proto NFTs” conceived by Dash and McCoy are fascinating because they are explicitly artist-oriented and not necessarily as interested in profit, unlike the NFT market we have now. McCoy, on the other hand, created ‘Quantum’ which is considered to be the earliest known NFT and one of the most historically important examples of crypto-art. The work of Kevin McCoy, a New York digital artist, simply depicts an animated geometric figure on a black background that keeps changing shape and color. It was created in May 2014. NFTs journey: NFTs have benefited artists, but this technology evolved much more, being many companies that have entered this world making different campaigns and more and more people are entering with new ideas of how to reward many people in this world.
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Why is it important to consider NFTs as part of a brand’s digital marketing budget

Surprisingly, NFTs are currently the most dynamic blockchain development in recent years. It is now known that NFTs are an excellent opportunity to develop digital marketing strategies that are much more effective than traditional ones. Examples abound of brands that have integrated NFTs into their marketing campaigns linked to the physical world with great success. With the development of new digital resources aimed at web 3.0, all the traditional methods and tools of digital marketing 2.0 have rapidly begun to be insufficient for the trends and needs of increasingly demanding and specialized consumers. Like almost the entire blockchain ecosystem, NFTs within brand marketing strategies began as an experiment that exceeded expectations and has gradually become an essential resource. Regardless of the value that NFTs have by themselves within the collections market, and on what their growth depends particularly on speculation. The versatility of NFTs also makes them powerful tools that allow the way in which brands and their customers interact to evolve.  Why should a brand consider NFTs in their digital marketing budget? Transparency is one of the most important values ​​that the blockchain has given to the world since its appearance. The evolution of our digital communication tends to place great value on transparent exchange between brands and consumers. In this way, the identity of a brand is aimed at evolving towards transparency and close communication between it and its community. NFTs have the quality of offering multiple applications and serving various purposes. For a brand linked to new digital trends, the integration of NFT within its marketing campaigns offers an indelible link with its community. An undeniable precept of marketing and especially of digital marketing, postulates the ability to mobilize communities based on empathy. Once a brand has managed to connect with its consumers through the development of communication channels and content that foster empathy, the brand has a highly valuable power of influence and loyalty. In this context, NFTs are a resource like never before, which allows taking advantage of the natural traction of a brand, in the NFT marketing campaigns extremely effective and attractive to people.
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How will NFTs evolve into sustainable marketing?

Previously sustainable marketing campaigns, or cause-based marketing, have been a very recurring tool for campaigns in all kinds of brands. From campaigns where a brand promises to allocate a percentage of its profits to the purchase of one of its products, to some social action, or fundraising campaigns for some ecological cause, the objective of companies is to generate loyalty and increase their sales. based on dynamics that seek to foster empathy. In most cases, the ability to monitor and provide transparency to consumers with this type of campaign is usually too limited, and eventually, social engagement campaigns tend to become irrelevant in a very short time. For new consumers, their loyalty to a brand depends on the level of commitment and consistency that it offers abroad. Especially when it comes to social action campaigns, the public’s expectations are always focused on knowing the evidence about the actions that were carried out with their support. In this context, the NFTs represent the link that a marketing campaign with social content needs to guarantee its reputational relevance in favor of a brand. There are already examples of how NFTs complement the social marketing campaigns of brands around the world. Examples like coca-cola, pipers, or even crypto projects like Nat 5, attest to how a marketing campaign with a social cause linked to NFT, has significant positive repercussions on its reputation. A brand that decides to launch a campaign of NFT marketing with social work, you can carry out the sale of Tokens through which the community itself will be responsible for its activation and conclusion. Once a minimum amount of financing has been obtained, the smart contract can activate various actions automatically, such as fund transfers, reforestation campaigns, purchase of goods, etc; that will allow the community to know about its final destination. Another example is the use of NFTs as commitment or action certificates, which will allow consumers to faithfully and rigorously monitor these campaigns, and obtain NFT certifications based on certain actions carried out. Beyond involving the NFT in marketing campaigns with a cause with the simple purpose of achieving reputation and commercial results, a brand must consider within its marketing strategies marketing the integration of NFTs as an indelible resource that will allow them to move towards the new digital marketing trends within web 3.0.
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NFT tickets as a new trend in NFT Marketing

The NFT market is a sector of constant growth and diversification. As previously we have commented about the main NFT formats, NFT tickets are shaping up to be one of the main applications of this blockchain-based technological utility.
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NFT marketing with real merchandise

Despite the fact that the technological revolution that we are experiencing could make us think that in a short time all merchandise will be completely virtual, we are still in a transition stage where it will be difficult for us to exclusively consume digital products. is still a valuable tactic for the growth of a new release.
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Memberships as a new generation of NFT marketing tools

The application of NFTs in strategic marketing tools for all kinds of brands is becoming more and more common. How are brands using memberships as a new NFT marketing?
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How will the NFTs market grow by 2022?

It is no longer a novelty to think about the importance that NFTs have gained in the world market during the last few years. Since their opening in the NFT art market, the development and new trends of non-fungible tokens have tended to diversify in ways that initially might have been hard to imagine.
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NFT deportivas

How is the sports industry taking advantage of NFTs?

One of the most enthusiastic audiences in the world has always been sports in any of its branches, for many years the digital manifestation of sports such as Basketball or Soccer has been very successful in video game consoles, and all kinds of products related digital. Currently blockchain technology has been particularly explored to be exploited by the sports industry with the integration of NFT.
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