crypto product marketing

Cryptocurrency advertising

This is the situation of cryptocurrencies, a form of payment that almost no one is unfamiliar with, but which was not yet fully regulated. For this reason, the National Securities Market Commission (CNMV) has decided to regulate the advertising of cryptocurrencies once they are shown as an investment object. Cryptocurrencies with the financial system The advertising of cryptocurrencies goes in that the more understanding by the greater part of the population the greater the provocation for various banking entities or organizations to encourage their users to invest in cryptocurrencies. The CNMV estimates that in several of the campaigns the client is invited to invest in a product about which he has hardly any information or knowledge of its dangers. Thus, cryptocurrency advertising will have to use clear and simple language so that users can understand the message clearly, impartially, and with no intention of lying to them. What should cryptocurrency advertising be like? First of all, you should avoid referring to the profitability that can be obtained with your investment. And, in case of doing so, it will be essential to indicate a specific return time, which cannot be less than one year. It will be essential to make it quite clear which product is being advertised, thus avoiding confusion with other more famous ones, such as Bitcoin. Likewise, it will be essential to indicate the entity responsible, the territory in which they will be stored and the legal framework to be used in that case. What are the problems with cryptocurrencies? For the CNMV, crypto-assets are a high-risk investment product. Regarding stability, it is estimated that the process could be susceptible to attacks that attempt to change the data in the chain; although in this sense, varying a blockchain (or blockchain) could be somewhat difficult for the practical integrity of users. But, should they be able to circumvent the process, users could lose all of their crypto assets. Conclusion: Every day we see that many companies are starting to join the world of cryptocurrencies and NFT, these new projects come with different advertising campaigns. But it is important to be careful and before getting fully involved with the project, we must be fully informed of what is going on and as always never put money that we can not afford to lose.

Are cryptocurrencies real money?

Although their name may have the word “coin” in it, cryptocurrencies are not considered real money, since they seek to separate themselves from their fiduciary counterpart. Another characteristic of cryptocurrencies is that their value depends on their acceptance and the movements they have in the market. Finally, it is digital money and it is stored digitally, so its regulations are also different in each country since they do not have a financial system that regulates bitcoin or these currencies, and even in some places, they have been considered illegal. How are cryptocurrencies taxed? This can be somewhat complicated to comment on since, as mentioned above, each country manifests them in different ways. If one thing is certain is that the purpose of cryptocurrencies is to be decentralized so as long as they remain in your digital wallet and through equally digital payments they do not present a real problem for taxpayers. But this is different when we talk about withdrawals in the real world, many exchanges allow you to withdraw your cryptocurrencies to real currencies such as the dollar or the euro, so if one day you find yourself in the need to make a withdrawal, if it is very large it will be quite sure that you will have to find a way to declare it. Many sites help you keep a record of your buying and selling transactions that can help you in case you are asked to make a declaration one day. What can I buy with cryptocurrencies? Nowadays it is easier to find things that can be paid for with cryptocurrencies we have a blog that talks about what we can buy with bitcoin, but below we leave a list of things you can buy with cryptocurrencies. Electronic products. Software services. Video games and entertainment. Flights and tourist experiences. Gift cards. Charitable causes. Restaurants Conclusion: It is clear to us that cryptocurrencies are not currencies or money that are related to the typical economies of the world Some currencies like bitcoin have a behavior more like trading and when the major shareholders decide to withdraw from this market will be an imminent collapse, so it is important to be aware of the market and never invest what we can not afford to lose. And finally, we can already use these non-real coins to buy real things and also to make withdrawals but it is important to keep in mind the regulations of our countries to not commit illegal things.

How to make a google AD for cryptocurrencies

In August 2021 its financial products and services policy was updated by Google. This update clarified the scope and requirements for cryptocurrency advertising in Google Ads. To qualify for Google’s certification, the following characteristics had to be met: Be legally registered as a money services company. Comply with the legal requirements of the country or region. Ensure that both ads and landing pages comply with Google Ads policies Things you can’t do even if you are certified: Initial currency bidding ads. Trading protocols Promotion of cryptocurrency sales or related products. Advertisements of comparators or with the issuance of cryptocurrencies. Both if we want to advertise our project through Google ADS we have to fill out an application to advertise cryptocurrencies that can be found on the Google website. If all the above mentioned above about certification is not fulfilled, any advertisement related to cryptocurrencies will be removed from Google results. Other social networks: After having banned all cryptocurrency-related ads to prevent its users from falling for scams, since 2019, Facebook has been working on relaxing its restrictions on blockchain and cryptocurrency-related ads. Facebook has encouraged companies operating on such platforms to support their activities on social networks. Currently, you can use Facebook to advertise your crypto products and brand. Conclusion To be able to advertise through ADS we must meet all the requirements in order, here at The Blue Manakin we support you with everything you need to create a complete and effective marketing strategy with which you can meet all your goals to publicize your cryptocurrency project.

Social Media Marketing Predictions for 2023

Social networks have been very active this year, with Meta continuing its gradual decline, TikTok continuing its rise and Twitter in a delicate position. No one knows what will happen, but we can see the potential for real and viable changes next year. Top social networks Facebook Facebook has been the biggest loser because it is the network least engaged with young people, but Zuckerberg says he has plans to get things back on track. More ads and people are recommended by algorithms. This trend originates from TikTok. Instead of forcing you to create your social graph, TikTok focuses on showing the best content of all. Therefore, 40% of the content in your main Facebook feed will come from pages you don’t follow, as Facebook will try to promote content appropriately, giving brands more opportunities to buy ads. Family and friends This could lead Facebook to find other ways to better highlight posts from family and friends. Facebook’s main differentiator, TikTok, calls itself an “entertainment platform” rather than a social networking app. The reason Facebook has lost its popularity is that people no longer use these applications and, therefore, have moved away from the social element. Avatar integration Meta wants people to get excited about the Metaverse. One way they are doing this is by integrating digital avatars in more places within their app. By promoting the use of avatars as a form of digital identity, we can encourage more people to participate through digital personas, which are an important part of participation in the Metaverse. Ads in DMS As mentioned above, with increasing participation in DMs, Meta will place more emphasis on tools to help brands embrace this shift. Meta recently highlighted the growth of click-to-message ads on both Messenger and WhatsApp to encourage this behavior, and marketers are pushing for even more advertising options to appear to match this overall shift. Virtual reality. Another way Meta is facilitating changes in the metaverse is through VR posts, including the already announced option to share from VR to Reels. We expect Meta to offer new VR-sharing options, such as video chat and direct publishing options, to help show people what they are doing and what they are missing in their VR space. Augmented reality experience With many already in Metaverse, Meta is looking to promote another stage of development: augmented reality glasses and publications. This will bring many new features and experiences within the app. If Meta can jump in soon and take this space, it could be a big boost to their plans for the broader Metaverse, and we can also expect Meta to start encouraging more AR tools on Facebook and Instagram. Instagram Instagram is eager to fend off competition, and it seems to have succeeded so far, as the app recently reported that it now has 2 billion monthly active users. However, it will continue to operate by copying all the trending features from all the trending apps to ensure that Instagram maintains its position as a major social app. Here’s what could be coming to the app: More content is recommended by the algorithm. Like Facebook, Instagram is also leaning toward AI content recommendations to maximize user engagement, though it’s still not exactly a welcome addition. Right now, it doesn’t seem to be working, but Instagram wants to show people more of the best content from across the app, with a particular focus on highlighting creators, which is also seen as an important driver moving forward. Next-level integration. Instagram is expected to incorporate new ways to create content in 2023, including AR publishing, 3D, and further integration of NFT art. By providing creators with more ways to create and perform this next-level art, Meta can help guide them as they create in the metaverse. AR and more interactive ads This is where new opportunities arise for brands, such as augmented reality advertising and interactive ad formats, which will engage users in entirely new ways. Direct buying While not yet launched, Instagram is still experimenting with in-person shopping, which has been hugely successful in other markets. If this gains more traction, it could become a big source of revenue for the app, in addition to increasing its in-stream commerce capabilities. Twitter Musk has laid out some vague plans, none of which appear to be finalized, but which also appear to replace entire app management and engineering teams. This means anything is possible and unprecedented in Twitter’s past. Here’s what you can expect from Twitter: A new push for subscriptions. Musk has repeatedly said he wants to use subscriptions as a way to increase Twitter’s revenue, but he also wants to provide another layer to keep bots out of the app. Variable Algorithm This is one of Musk’s pet projects, implementing ways to help users better understand how algorithms determine their Twitter experience and choose the algorithmic elements that influence their tweet feeds. It gives users the option to control their experience. To the point. Freedom of expression. Another factor Musk repeatedly points out is the commitment to “freedom of expression” in apps, allowing any kind of free speech within the law, rather than applying limits or restrictions based on internal parameters. Payment opportunity. Musk is exploring the possibility of using his platform as a means to facilitate payments, possibly through cryptocurrencies. Cryptocurrency could have great potential to launch Twitter as a new banking service, which could facilitate all new types of money transfers, commerce, product advertising, and more. Longer Tweets Musk plans to integrate longer Tweet options to allow more types of posts to be shared within the app. Longer videos as well. LinkedIn The professional social network continued to post “record levels” of engagement throughout the year. LinkedIn is poised for continued growth, and in 2023, you can expect the platform to provide more data and more links to LinkedIn learning courses to enhance its offerings. More data to guide job seekers. LinkedIn has the largest database of career and professional information ever created, and

Metamask users will be able to use Paypal to buy cryptocurrencies

MetaMask and PayPal announced a tie-up to allow users to buy Ethereum (ETH) from the PayPal app. Crypto buying and trading services will be accessible to a certain number of users in the US, but there will come a point where this may be accessible to anyone, although the expansion of the wallet already makes it possible for US consumers to trade cryptos from Coinbase Pay, MoonPay and Transak. Lorenzo Santos, MetaMask product manager, described: “Joining with PayPal will let our own U.S. users not only market cryptocurrencies seamlessly through MetaMask, but also easily explore the Web 3.0 ecosystem.” The steps to buy ETH in MetaMask via paypal are as follows: The future of paypal with cryptocurrencies In June of this year, PayPal announced that it would allow users to transfer cryptocurrencies, including Bitcoin. The new transaction will be able to be made to external wallets. The news came almost two years after the financial technology giant opened its platform to digital currencies.

Cryptocurrency advertising

Are cryptocurrencies real money?

Crypto Consulting Agency

The blockchain universe is expanding rapidly and its applications within various daily activities are increasing dramatically. More and more users are approaching the blockchain world and for these reasons a clear strategy is now needed to stand out. Although there is an extensive bibliography available that allows you to understand the different applications of the blockchain, to achieve success it is essential to rely on a consultancy company with extensive experience who are capable of implementing cutting-edge and out of the ordinary strategies. Consulting services include every aspect necessary to optimize the success of your project. We are experts in the development, positioning and promotion of cryptocurrencies. Contact us! Financial Analysis and Market Research The launch of a new cryptocurrency requires detailed study, analysis and market projections, which allow you to understand specific positioning opportunities and the niches in which it is possible to achieve greater success. See more White Paper Drafting for ICOs We put at your disposal a highly trained team that will take care of writing a white paper that is transparent and creates trust among future investors. See more Marketing Services for ICOs The ICO represents a fundamental phase within the marketing strategy for the launch of a cryptocurrency. An autonomous marketing plan is required in which different tactical lines are defined such as: distribution channels, quotation, collaborations, media plan, sponsorships and much more. See more Legal and Legal Advice for ICOs A new cryptocurrency represents a financial instrument with large growth potential. Each jurisdiction has different and complex legal and tax parameters. Our team of legal advisors can take care of any necessary paperwork. See more Launch of ICO and Company Registration Creating an interesting product is a necessary condition for the success of each ICO. If the token has no use other than the possible exchange on exchanges, the price will collapse quickly. Our team specializes in creating robust, scalable, and successful ICOs. The registration of each ICO is essential, we make sure that the token follows the guidelines of each country in which it is launched. See more Creation of Roadmap for Cryptocurrencies The design, drafting and implementation of a roadmap dedicated to the launch of a cryptocurrency is of fundamental importance since it is a document through which any investor or interested party can monitor the different phases of the project. See more Marketing Strategies for Crypto Projects We are experts in the design and implementation of marketing strategies for the management and development of crypto projects. We take care of blockchain projects, from their conceptualization to their launch, highlighting their key points. See more

Service Influencer Marketing Web 3.0

Relying on our influencer selection service can be essential for the success of a new project. Selecting the right influencers isn’t easy. In recent years, fake profiles have increased exponentially, as have influencers who do not respect the terms of collaboration established with the brand. Our team are experts in the selection of profiles in line with different projects. The selected influencers will be involved from the very first steps, so that they can feel part of the team and collaborate with their experience. Thanks to a large directory we have the possibility to select the Web3 influencers most suited to the needs and characteristics of your project. We can take care of every aspect of the collaboration, from the contract, to the production of content, to promotion. Each project has very particular requirements in terms of collaborations with influencers and we have the exact solution for the objectives of your project: Influencers for ICOs, influencers for NFT, and influencers specialized in Discord and in every blockchain sector. Contact us! Crypto Influencers We have a catalog of influencers with certified experience in promoting crypto campaigns. Write to us and ask for information about available profiles and platforms. See more NFT Influencers Our PR team knows what your project needs. We make the launch of an NFT collection an attractive and unmissable event thanks to NFT influencers with proven experience. See more Twitter Influencers Our Twitter influencers specialize in promoting blockchain brands and projects of all kinds. Count on us to place your project on Twitter. See more Organization of AMAs Each phase of the marketing 3.0 strategy has a fundamental tactical and strategic importance. Our team of 3.0 marketing experts will determine the ideal digital platform for managing each event. We can manage AMA events on any platform. For example: YouTube, Instagram, Twitter, Reddit or Discord. See more Crypto Influencers on YouTube YouTube is an ideal platform to promote the growth of a crypto project. Our trusted influencers are ready to promote any interesting project. See more Spanish H3 Crypto Influencers The cryptocurrency market is still predominantly English-speaking, however the interest and growth potential of a crypto project is also large for the Spanish-speaking audience. We have a database dedicated to the reference language of the country where the project is sponsored. See more

Crypto Marketing Agency

Do you want to promote the growth of your crypto project? We are an agency specializing in ICO marketing. We will help you get the maximum return on investment and bring your crypto project to success. With extensive experience, the Blue Manakin team can offer the following services for your ICO project: Telegram Management Social Media Management Crypto Influencers Management White Paper Writing Marketing for the Launch of a Cryptocurrency Listing in the Directory of Cryptocurrencies Cryptocurrency Promotion Cryptocurrency promotion in LATAM See more Telegram Management Telegram is a very important network in the world of crypto. In this application it is essential to use groups and channels, which must be constantly moderated. Our team has experienced administrators who will take care of your channel, interacting with members of different groups. See more Social Media Management Although the audience present on social networks is not directly related to the crypto world, the channels dedicated to a blockchain project must always be updated. A good social channel is an excellent business card when it comes to interacting with initial investors. An active profile increases the reliability of the project, encouraging new investors to participate. See more Crypto Influencers Management We have several crypto influencers available, which will help make your project attractive to potential future customers. Each influencer can reach different audiences and we select the most suitable profiles for each project thanks to a tailor-made strategy. See more White Paper Writing We put at your disposal a highly trained team that will take care of writing a white paper that is transparent and creates trust in future investors. See more Marketing for the Launch of a Cryptocurrency A service dedicated to all the needs required for the promotion of the launch of a new cryptocurrency. We support you from the denomination to the drafting of the white paper. See more Listing in Cryptocurrency Directory It is very important that a new cryptocurrency has the maximum possible visibility and listing it in a crypto directory is one of the best ways to stand out from your competitors. We can offer you a listing service or provide you with our crypto directory database. See more Cryptocurrency Promotion We take care of the management of your blockchain project, from its conceptualization to its launch, we detect the strengths and promote them with the best digital marketing strategies. We are masters of sharing your crypto project in different social networks like Twitter, Reddit and Telegram. We will help you create a community made up of users devoted to your project, who will become potential customers. See more Cryptocurrency Promotion in LATAM The rapid worldwide expansion of the blockchain market and its gradual evolution are evidence of the potential importance that cryptocurrencies will have in LATAM. We specialize in promoting crypto in LATAM and throughout the Spanish-speaking market. Our professionals are located in Mexico and Spain and we also have collaborators in several Latin American countries. The Blue Manakin team also specializes in web and digital marketing. With more than 15 years of experience, the Blue Manakin team can offer the following services for your business: Design and Development Landing Pages Development Banner: Design and Adaptable Formats Motion Graphic Video Production Social Media & Community Management Influencers, Public Relations and Media SEO positioning on Google SEO Copywriting SEM and Social Media Campaigns Massive Production Outsourcing: Project Management See more The Blue Manakin has its headquarters in Madrid, but is distributed in decentralized offices all over the world, including Italy, Thailand, Mexico, Ecuador, and Brazil. Our team has worked successfully for companies around the world. If you would like to discuss your projects with a representative of the Blue Manakin team, contact us and we will get back to you as soon as possible.

Blockchain Marketing Agency

Do you want to promote the growth of your blockchain project? We are an agency specializing in blockchain marketing projects. We will help you get the maximum return on investment and bring your crypto project to success. NFT Marketing NFTs are the latest trend in blockchain technology, art, and financial speculation. Thanks to NFT marketplaces it is very easy to create projects, but only very few succeed, which is why the marketing of NFTs is very important. The Blue Manakin team can offer the following services for your NFT project: Promotion of an NFT collection Promotion of an NFT collection in LATAM Social Media Management NFT Influencers Management Design of an NFT collection Launch of an NFT collection Smart Contract Writing See more Crypto Marketing A new world that needs new marketing. We are specialized in the management and development of cryptocurrency digital marketing and communication projects. The Blue Manakin team can offer the following services for your crypto project: Telegram Management Social Media Management Crypto Influencers Management White Paper Writing Marketing for the Launch of a Cryptocurrency Listing in the Directory of Cryptocurrencies Cryptocurrency Promotion Cryptocurrency promotion in LATAM See more Web & Digital Marketing With more than 15 years of experience, the Blue Manakin team can offer the following services for your business: Design and Development Landing Pages Development Banner: Design and Adaptable Formats Motion Graphic Video Production Social Media & Community Management Influencers, Public Relations and Media SEO positioning on Google SEO Copywriting SEM and Social Media Campaigns Massive Production Outsourcing: Project Management See more The Blue Manakin has its headquarters in Madrid, but is distributed in decentralized offices all over the world, including Italy, Thailand, Mexico, Ecuador, and Brazil. Our team has worked successfully for companies around the world. If you would like to discuss your projects with a representative of the Blue Manakin team, contact us and we will get back to you as soon as possible.

Web 3.0 Marketing Agency

Marketing 3.0 arises from the need to create a horizontal, fair and sustainable interaction between brands and consumers, maximizing transparent communication. A marketing 3.0 strategy is now necessary to achieve success. The appropriate analysis of interests, interactions and user behavior allows you to understand how to actively interact with potential customers. The Blue Manakin team is expert in managing tailor-made marketing 3.0 projects. Contact us to find out more. Contact us! Blockchain Marketing Do you want to promote the growth of your blockchain project? We are an agency specializing in blockchain marketing projects. We will help you get the maximum return on investment and bring your crypto project to success. See more NFT Marketing NFTs are the latest trend in blockchain technology, art and financial speculation. Thanks to NFT marketplaces it is very easy to create projects, but very few become successful, this is why marketing NFTs is very important. See more Crypto Marketing We are specialized in the management and development of crypto marketing projects. We take care of analyzing blockchain projects from their conceptualization to their launch, detecting the key points, so that with our marketing strategies, we make them reach the moon. See more ICO Marketing Our team of crypto marketing experts will carry out a market study and an assessment of the strengths and weaknesses of the project to determine the target audience, content lines, channels and leading platforms, as well as the best advertising strategy. See more Metaverse Marketing We can organize virtual events in the metaverse, sell virtual wearables, and promote your project through banners located in the metaverse. We identify the ideal target audience and create the perfect narrative to grow your project through the metaverse. We take care of all the necessary aspects for the promotion. See more Branding Web 3.0 Branding 3.0 is only part of the 3.0 marketing strategy. Creating a 3.0 branding campaign and strategy requires not only the use of new technologies, but also assertive development tactics consistent with horizontal communication between brands and consumers. See more Production of Content Web 3.0 Content of value is able to generate significant interest among users and a large number of organic interactions. Blue Manakin’s creative team specializes in creating highly effective 3.0 content. See more Affiliate program Web 3.0 Affiliate 3.0 campaigns are useful for expanding the reach of a project. They often make use of blockchain technologies, including cryptocurrency, NFT and the metaverse. Discover Blue Manakin’s proposals. See more Video marketing Web 3.0 Video marketing 3.0 is based on the combination of high impact messages and production of potentially viral video content. The Blue Manakin team can take care of every phase, from concept to realization. See more Collaborations Web 3.0 Everything in the 3.0 environment is made up of new platforms, new figures of influence, and new ways of communicating. The creation of marketing 3.0 often requires established phases of collaboration with distinctive platforms and brands embedded in this environment. Marketing 3.0 is also based on a mix of platforms, influencers and innovative communication methods. See more E-mail marketing Web 3.0 The fundamental difference from traditional email marketing lies in the non-intrusive nature of email marketing 3.0. Email marketing 3.0 prioritizes the value of content and focuses on creating assertive messages that arouse empathy in consumers. See more Conversion rate optimization Web 3.0 The optimization of an advertising campaign depends, regardless of its budget, on the integration and optimization of strategies based on the analysis of statistical data and on in-depth knowledge of the person we want to impact. See more Data analysis Web 3.0 The definition of a marketing strategy 3.0 depends on a thorough knowledge of data interpretation and analysis. Data analytics 3.0 is the key to the success or failure of a campaign. See more PR Marketing Web 3.0 PR marketing 3.0 is one of the main services of Blue Manakin. Make your project known all over the world thanks to our team, which will take care of every necessary aspect. See more Marketing strategy Web 3.0 The 3.0 marketing strategies developed by the Blue Manakin team are based on our vast knowledge of the 3.0 environment. Our services include: data analysis, content creation, optimization and implementation of blockchain technologies. See more Influencer Marketing Web 3.0 Influencer marketing 3.0 covers a very broad spectrum, from social media like YouTube and Instagram to platforms such as Discord, Reddit and Medium. Thanks to our large database we have the possibility to select the most suitable influencers for the characteristics of your project. See more Paid Marketing Web 3.0 A paid marketing 3.0 campaign requires a delicate balance between potential results and tailor-made strategies, differentiated for each project and objective. Our team has extensive experience in this area. See more AMAs Ask Me Anything sessions are very important for the development of a 3.0 marketing campaign. They provide direct contact between the public and the brand, through one-to-one communication. See more Airdrop Marketing Web 3.0 Airdrops are events of great importance in the launch of new blockchain projects. The integration of NFTs into 3.0 campaigns made airdrops a major event. Blue Manakin offers a dedicated specialized design service. See more Web Design 3.0 Web 3.0 Web 3.0 provides users with extensive control over the navigation platforms used. The design and development of web 3.0 pages, in addition to a constant connection with blockchain technology, requires important graphic and technological elements for its implementation. See more SEO Agency Web 3.0 Each content, to position itself in search engines, requires SEO Oriented optimization. We provide a team of experts, who will carry out a preliminary analysis and implement the SEO improvements necessary to optimize the positioning of each web page. See more Social Media Marketing Web 3.0 Each blockchain project needs a cutting-edge marketing strategy to stand out, our team has extensive experience in managing and developing digital marketing and communication projects. See more Blockchain Listing Services We will take care of your blockchain project,

Problems of cryptocurrency marketing

Cryptocurrencies have been in the world of digital marketing for a few years now, but despite the existence of experienced marketers in this world, companies still do not see the importance of having a department specialized in this area as part of their work team or do not designate enough budget and believe that anyone can do it, so those who end up making these decisions despite not being the right ones are the executive directors or the owners of the company themselves who have no experience in cryptocurrency marketing. Let us now mention some of the problems that exist with cryptocurrency marketing: Lack of objectives. Companies usually do not have a well-placed objective when creating a campaign and have as their only goal to get likes or have some kind of appearance in the networks, which generates a result that is usually not useful or that the results are not as expected. Lack of understanding of consumers It is important to dedicate time and effort to knowing in depth our target audience, but this is usually forgotten because we try to reach many people rather than reaching the right audience or the one that is most likely to be interested in our project and buy it. Ignorance on the part of company decision-makers Company managers are often guided only by the desire to sell more and there is a lack of information on how marketing and sales are assigned and how good marketing generates a better business. This is something that happens especially with companies that have been in the market for a long time or family businesses that are used to what they have and make them not look for a panorama beyond what they see. Inadaptation to the crypto world Despite having good companies with excellent services and products, we still need to leap decentralization, sometimes by having those good services they think it can be applied to crypto as well but sometimes things that work with one thing with another do not so much. We are still marketing traditionally and flatly. Conclusion: Cryptocurrency marketing goes beyond making advertising campaigns, but it helps to see the whole picture of the market that a company wants to enter, with clear objectives and seek a focus to not only sell one more project but to be that reliable option in the market. In The Blue Manakin, we help you to create a real campaign for crypto projects, contact us.

How to make a google AD for cryptocurrencies

Crypto Capitalism

Capitalism is the economic system that is based on private ownership of the means of production, in which the market serves as a mechanism to allocate scarce resources efficiently to generate wealth that goes to private individuals and not to an organization such as, for example, the state. Understanding this concept of capitalism, how do cryptocurrencies affect this system? Thanks to the blockchain system we could say that we have been entering a new stage of capitalism that is marking a before and after in the way we live and consume things as the internet and smartphones did. As we mentioned before, what capitalism seeks is that the goods belong to the person who is working it without the intervention of politics or the state, which is exactly what the crypto world has been introducing to us with its blockchain, which in the transactions there is no institution of any kind that sticks its spoon, but everything is between those involved in the transaction and the block that remains in the public record. To talk about crypto capitalism let’s take into account the ICOs. These tokens are used by companies to sell through individuals, the work as a financing activity of the company, and that you can use for products or services of this same. This allows starting funding new businesses this way since they not only do not need to meet with investors to get their funding since they do not have any kind of border and anyone anywhere in the world can contribute the amount of money they want to support the business. While this is a reality that has begun to be adopted, there are still things to consider such as political leaders calling for some form of regulation of the cryptocurrency market so that they are taxed, although this of course does not seek to regulate generalized money. Experts comment that although ICOs are born as a form of financing, some do not have well-marked limits and end up attracting more capital than they said they needed. We are just beginning to understand everything about this type of capitalism that is going to revolutionize everything we know today.

Blockchain in digital marketing.

Blockchain is a technology that allows the transfer of data in a completely secure way thanks to very sophisticated encryption. It is often compared to a company’s ledger where all the inflows and outflows of money are recorded. Of course, in this case, we are talking about a digital ledger of events. The Blockchain contributes to a great novelty. And is that this transfer does not need an intermediary to check and approve the information, but it is distributed in several independent nodes that record and validate it. Thus, once the information is entered, it cannot be deleted, only new records can be added. Furthermore, it will not be legitimized unless the majority of them agree to do so. The latter is considered mission impossible. The Blockchain brings full confidence when making transactions. Goodbye to counterfeits. Products within the blockchain could be tracked from their manufacturer to their recipient. In this way, we could verify that what we buy is not a copy. This makes the brand stronger and would eliminate the consumer’s possible fear of buying something counterfeit. Until now, if a company proposed to do something, we could only trust their word or resort to a professional (either a lawyer, a notary, etc.) to ensure it was fulfilled. This changes with the Blockchain and its smart contracts, i.e., they are automatically honored once the parties have agreed to the terms. These cannot be destroyed. A piece of paper can be stolen, disappear, burned, etc. With Blockchain the “company promise” is accountable and public. I thought for a moment that we would have to rely on a single, universal card or key to use the Internet. A key that will replace all the previous ones we used for browsing, banking, social networks, and other personal data. If all this information were in a Blockchain network, it would put an end to the anonymity in social networks (the so-called trolls) and to all those who impersonate others to attack their competitors. This would increase user security. When purchasing a product online, we must trust that we will receive it without problems. However, we can end up being victims of scams without the possibility of taking action. Blockchain technology brings greater security to the online purchasing process through e-commerce. The reason is that it allows products to be tracked from manufacture to delivery. In other words, the user knows the entire production process, thus avoiding counterfeits. Blockchain is a technology that can revolutionize the Digital Marketing universe. Although it is not yet a rising trend, it helps to solve many problems in assignments in this area. So who’s to say it won’t be implemented shortly?

What is a cryptocurrency and how does it work?

As we get deeper into the world of cryptocurrencies you can see how versatile they are and the number of operations that can be performed with them. International currency transfers, loans between individuals, investment projects, or even buying and selling of products and services, are some of the facilities they offer. Cryptocurrencies represent a completely different concept concerning fiat money, i.e. the currencies that you normally handle in your day-to-day life (euros, dollars, etc.). The way to manage them is different, although they are quite simple processes. Knowing the particularities of how they work is important to avoid any possible problems. Buying and selling coins: This is one of the operations to master; in fact, it is essential. Without this function, it would not be possible to make transactions with the cryptocurrency, because it would not have a value. Making transfers between individuals: Cryptocurrencies are an ideal way to transfer money from one place to another in the world, thanks to their immediacy, their total digitalization, their decentralization, or their absolute security derived from blockchain technology. And all these transactions can be divided as follows: Inputs: Inputs are references to an output of a past transaction that has not been used in any other transaction. They allow us to confirm the origin of the assets to be used in a transaction. Outputs: These contain the address to which the transfer has been made and the amount that has been sent. It also contains the exchange or returns addresses where the transaction returns are sent. Identifier (TXid): Each transaction will have its hash. This hash is generated from the inputs and outputs. This value is the one that allows identifying a transaction in a unique and unrepeatable way within a blockchain. Commission rate (fee): The commission is the small payment that miners receive for processing a transaction. Thus, the miner who generates a new block will receive a commission for each transaction processed within that block. The commission does not come explicitly in the content of a transaction, i.e. it is not associated with any output, since the miner who will receive that commission is not tasted. At The Blue Manakin, we are interested in educating people to learn more about the medium they are entering. Normally we might enter this diverse world thinking that the only thing we can do with our cryptos simply boils down to buying and selling. When really in a transaction we can find other concepts.

Crypto Marketing. What is?

A cryptocurrency marketing strategy is something important for companies that are entering or looking to enter this crypto world to grow and prosper. This must be planned consistently, this is crucial for any type of token, ICO, NFT, or cryptocurrency can be effective, because without one are few projects that manage to reach the soft cap. But what is the most important thing to take into account about this industry? The cryptocurrency market has expanded dramatically in recent years. There are thousands of companies with their tokens or coins so if you are a new company or want the one you already have to gain traction in this super-competitive environment it is important to take into account some strategies to take advantage of with digital marketing. Before discussing these strategies, you must first consider the objective of what you are going to market, many people think that ICOs, cryptocurrencies, and NFTs have the same marketing method but the reality is that they are not the same. The strategies are as follows: Create a website (works for all 3): A site designed efficiently and that is pleasant with new users with a logical path helps a lot, besides you have to look to make clear any doubts that may exist. Newsletter (more for ICOs and cryptocurrencies but can also apply to NFTs): Always collect emails when you start encouraging your project, which is going to serve to start creating a list of subscribers to whom you can send the latest news about the project through an easy-to-read and attention-grabbing email. Networking on LinkedIn (ICO): It is a network that works perfectly to establish assignments and reach potential sponsors and influencers since its advantage is that people in this social network are more accustomed to direct messages about business. Social networks ( The 3): The importance now with common networks like Twitter, Facebook and Instagram are good for anyone to get to know you, a tip here is to keep them always updated, uploading eye-catching content and creating interaction with users. Discord (mainly NFT but it can also be applied with cryptocurrencies: It is one of the most important things for projects to have a space where all the people interested in the project can live in the same space together with the creative team. Here you can offer the latest news about the project, segment the community by roles, and help to avoid scams. And so many other things that we at The Blue Manakin can help you set up Airdrops (The 3): Sending free coins or tokens help promote your project, these pitches are popular with investors and get people interested in the project. Podcasts and live interviews (All 3): Podcasts and streams are becoming more and more popular and there are many that talk about the crypto and investment world, having one is a good way to educate people about your product apart from having a high-quality reach. Verify your project (all 3): Let experts analyze your blockchain and ICOS projects and look for positioning on project rating websites. Influencers (All 3): A mutually beneficial assignment is created, where the influencer shares information and product advantage with their loyal audience, with whom they equally consent, giving you equal critique for review and analysis. But you have to keep in mind when getting an influencer that their content is relevant to the brand and what you want to communicate. It is also important to verify what type of content our influencer shares since you will not give an ICOs project to one that only talks about NFT in their channels. Telegram (ICOS and cryptocurrencies): Telegram contrary to many social networks, allows crypto ads, apart from the fact that because of its end-to-end encryption it offers better security to operators. Using it well involves creating a committed community through its groups. Get advice from a crypto marketing agency (all 3): You can look for a marketing agency in your country or prepare your marketing team with some course. Always looking for that you can learn or advise everything about the crypto world. In The Blue Manakin, we have the team to offer you a complete service, consult with us as we always care about helping and educating people who want to launch their projects but have no idea where to start. We hope these strategies will help to improve your project, it is important to always keep up to date on what are the new updates about this marketing and the crypto world. Remember that to reach investors and make them trust you it takes time to create an assignment so staying active and constant means better success.

The importance of crypto influencers in the launch of a new cryptocurrency

For several years now, the role that influencers have played in everyday life is becoming more and more relevant. Starting with the conventional social platforms, but especially video platforms like YouTube, the participation of influencers often has a definitive role in the launch of a new product, but particularly the action of influencers is fundamental in linking a new cryptocurrency.

How will NFTs evolve into sustainable marketing?

Previously sustainable marketing campaigns, or cause-based marketing, have been a very recurring tool for campaigns in all kinds of brands. From campaigns where a brand promises to allocate a percentage of its profits to the purchase of one of its products, to some social action, or fundraising campaigns for some ecological cause, the objective of companies is to generate loyalty and increase their sales. based on dynamics that seek to foster empathy. In most cases, the ability to monitor and provide transparency to consumers with this type of campaign is usually too limited, and eventually, social engagement campaigns tend to become irrelevant in a very short time. For new consumers, their loyalty to a brand depends on the level of commitment and consistency that it offers abroad. Especially when it comes to social action campaigns, the public’s expectations are always focused on knowing the evidence about the actions that were carried out with their support. In this context, the NFTs represent the link that a marketing campaign with social content needs to guarantee its reputational relevance in favor of a brand. There are already examples of how NFTs complement the social marketing campaigns of brands around the world. Examples like coca-cola, pipers, or even crypto projects like Nat 5, attest to how a marketing campaign with a social cause linked to NFT, has significant positive repercussions on its reputation. A brand that decides to launch a campaign of NFT marketing with social work, you can carry out the sale of Tokens through which the community itself will be responsible for its activation and conclusion. Once a minimum amount of financing has been obtained, the smart contract can activate various actions automatically, such as fund transfers, reforestation campaigns, purchase of goods, etc; that will allow the community to know about its final destination. Another example is the use of NFTs as commitment or action certificates, which will allow consumers to faithfully and rigorously monitor these campaigns, and obtain NFT certifications based on certain actions carried out. Beyond involving the NFT in marketing campaigns with a cause with the simple purpose of achieving reputation and commercial results, a brand must consider within its marketing strategies marketing the integration of NFTs as an indelible resource that will allow them to move towards the new digital marketing trends within web 3.0.